A data profile of the people who buy, follow and care about Donation in United Kingdom — modelled from more than twelve digital signal sources. Donation has an estimated audience of 7,798,240 people in United Kingdom.
The average Donation fan in United Kingdom is 48.0 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
The key figures that characterise the Donation profile in United Kingdom.
63.3% are female, 36.7% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 48.0 |
| Estimated audience size | 7,798,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Donation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 7.2% |
| Brazil | 3.9% |
Where the Donation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~500K | 2.16× | |
| 02 | Wales | ~800K | 1.87× | |
| 03 | Scotland | ~1.5M | 1.82× | |
| 04 | West Midlands | ~300K | 0.90× | |
| 05 | Yorkshire and the Humber | ~500K | 0.77× | |
| 06 | North East | ~200K | 0.75× | |
| 07 | East Midlands | ~400K | 0.65× | |
| 08 | South East | ~700K | 0.63× | |
| 09 | South West | ~400K | 0.61× | |
| 10 | East of England | ~400K | 0.60× | |
| 11 | North West | ~400K | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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