Donation Audience in United States

Donation logo

Donation has an estimated audience of 30,529,233 people in United States. 56.2% are female, 43.8% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Lifeway Kefir, Clash of Clans, Gift, Pinterest, Walmart.

The average Donation fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lifeway Kefir, Clash of Clans, Gift, with strongest over-indexing on Lifeway Kefir (276.28× the country average). Demographically, the Donation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Donation fans

Demographic split for Donation audience in United States
MetricValue
Female56.2%
Male43.8%
Average age45.1
Estimated audience size30,529,233

Audience persona

The typical Donation fan in United States is more female, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Lifeway Kefir.

Top regions in United States

Top regions ranked by reach for Donation in United States
RegionReachAffinity
California4,189,4971.25×
Texas3,555,9501.35×
Florida2,036,7950.99×
New York1,875,6051.1×
Illinois1,158,2531.14×
Pennsylvania1,042,2361.01×
North Carolina968,6531.05×
Ohio941,4361×
Georgia937,6061×
Virginia827,9421.11×
New Jersey821,7921.06×
Michigan761,6740.95×
Washington705,1741.15×
Arizona618,5810.99×
Maryland606,5211.16×
Massachusetts576,7450.96×
Indiana523,7410.94×
Missouri511,4001.04×
Tennessee501,3090.82×
Colorado484,8721.01×
Minnesota467,9451.07×
South Carolina429,8840.94×
Wisconsin411,0900.9×
Alabama391,3450.92×
Kentucky379,7360.99×
Louisiana374,7770.95×
Utah364,4661.33×
Oklahoma362,5281.07×
Oregon357,4431.02×
Nevada313,2301.06×
Connecticut277,5160.91×
Arkansas257,3141.02×
Kansas247,0761.03×
Mississippi239,2490.95×
Iowa235,9240.94×
Idaho178,4421.17×
Hawaii164,2871.25×
Nebraska154,0271.01×
New Mexico149,4780.98×
West Virginia112,7530.79×
Washington, District of Columbia104,2121.14×
New Hampshire98,3500.82×
Maine85,9460.79×
Rhode Island84,4510.87×
Montana77,7930.92×
Delaware72,3040.86×
South Dakota64,4320.91×
Alaska63,2430.97×
North Dakota53,9590.86×
Vermont38,6410.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donation audience
BrandAffinityCategory
Lifeway Kefir276.28×
Clash of Clans84.33×Games
Gift1.7×Shopping
Pinterest1.62×Internet & Social Media
Walmart1.51×Shopping
Friendship1.68×Kids & Family
Motherhood1.51×Kids & Family
Money1.53×Business & Career
Rhythm and blues music1.52×Music & Radio
Finance1.53×Business & Career
Clash Royale9.98×Games
Society1.51×Politics & Society
Country music1.57×Music & Radio
Parent1.57×Kids & Family
Organization1.51×Business & Career
Infant1.52×Kids & Family
Garden1.56×Home & Garden
Popular music1.51×Music & Radio
Insurance1.57×Business & Career
Therapy1.56×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donation audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Community OrientationOPEN1.73
SustainabilityBALANCE1.57
Price SensitivityPREMIUM1.37
IndividualismJOY1.29
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Donation
CountryShare
United States28.1%
United Kingdom7.2%
Brazil3.9%

See Donation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Donation have in United States?

Donation has an estimated audience of 30,529,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Donation fans?

56.2% of Donation fans are female, 43.8% are male, with an average age of 45.1 years.

Which brands do Donation fans like most?

Donation fans show strongest brand affinity for Lifeway Kefir (276.28×), Clash of Clans (84.33×), and Gift (1.7×) over the country average.

Where do Donation fans live in United States?

Donation fans in United States are most concentrated in California (reach 4,189,497), Texas (reach 3,555,950), and Florida (reach 2,036,795). These three regions account for the largest share of the active audience.

What other brands do Donation fans also like?

Beyond Donation itself, the audience over-indexes on Clash of Clans (84.33×), Gift (1.7×), Pinterest (1.62×), and Walmart (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.