Rascasse Audience Intelligence

Donation Audience in United States

A data profile of the people who buy, follow and care about Donation in United States — modelled from more than twelve digital signal sources. Donation has an estimated audience of 30,529,233 people in United States.

#630among Topic in United States#117in Business & Career

The average Donation fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lifeway Kefir, Clash of Clans, Gift, with strongest over-indexing on Lifeway Kefir (276.28× the country average).

Demographically, the Donation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donation fan in United States is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Lifeway Kefir.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donation profile in United States.

Audience size
30.5M
in United States
Gender
56.2%♀
43.8% male
Age
45.1
average years
Country rank
#906
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donation fans

56.2% are female, 43.8% are male, average age 45.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Donation audience in United States
MetricValue
Female56.2%
Male43.8%
Average age45.1
Estimated audience size30,529,233
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Donation audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Donation audience comes from United States.

Worldwide audience distribution share by country for Donation
CountryShare
United States28.1%
United Kingdom7.2%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donation audience in United States is strongest.

Fig. 05

Top regions by affinity

Donation fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K1.28×
02Hawaii~200K1.25×
03Texas~3M1.19×
04Idaho~200K1.17×
05California~4M1.16×
06Maryland~600K1.13×
07Virginia~800K1.07×
08Washington~600K1.06×
09Illinois~1M1.04×
10Minnesota~500K1.04×
11South Dakota~70K1.04×
12Oklahoma~400K1.03×
13Nevada~300K1.03×
14Arkansas~300K1.03×
15Kansas~200K1.03×
16Nebraska~200K1.03×
17North Carolina~900K1.02×
18New Mexico~200K1.02×
19Washington, District of Columbia~90K1.02×
20Pennsylvania~1M1.00×
21Ohio~900K1.00×
22Georgia~900K1.00×
23Missouri~500K1.00×
24Mississippi~300K1.00×
25Alaska~70K1.00×
26New York~1.5M0.99×
27New Jersey~800K0.98×
28Arizona~600K0.98×
29Louisiana~400K0.98×
30Kentucky~400K0.98×
31Oregon~300K0.98×
32Iowa~200K0.98×
33Montana~80K0.98×
34Michigan~800K0.97×
35North Dakota~60K0.97×
36South Carolina~400K0.96×
37Alabama~400K0.96×
38Florida~2M0.95×
39Indiana~500K0.95×
40West Virginia~100K0.94×
41Colorado~400K0.93×
42Delaware~80K0.93×
43Massachusetts~600K0.92×
44Rhode Island~90K0.92×
45Wisconsin~400K0.91×
46Connecticut~300K0.91×
47New Hampshire~100K0.90×
48Maine~100K0.89×
49Vermont~50K0.88×
50Tennessee~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Donation, United States
0.85×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donation audience
#·InterestCategoryAffinity×
01Lifeway KefirBrand276.28×
02Clash of ClansGames84.33×
03Clash RoyaleGames9.98×
04GiftShopping1.70×
05FriendshipKids & Family1.68×
06PinterestInternet & Social Media1.62×
07Country musicMusic & Radio1.57×
08ParentKids & Family1.57×
09InsuranceBusiness & Career1.57×
10GardenHome & Garden1.56×
11TherapyHealth1.56×
12MoneyBusiness & Career1.53×
13FinanceBusiness & Career1.53×
14Rhythm and blues musicMusic & Radio1.52×
15InfantKids & Family1.52×
16WalmartShopping1.51×
17MotherhoodKids & Family1.51×
18SocietyPolitics & Society1.51×
19OrganizationBusiness & Career1.51×
20Popular musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
DIY MentalityTHRILL1.44×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.95×
MindfulnessBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donation have in United States?

Donation has an estimated audience of 30,529,233 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Donation fans?

56.2% of Donation fans are female, 43.8% are male, with an average age of 45.1 years.

03

Which brands do Donation fans like most?

Donation fans show strongest brand affinity for Lifeway Kefir (276.28×), Clash of Clans (84.33×), and Gift (1.7×) over the country average.

04

Where do Donation fans live in United States?

Donation fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Donation fans also like?

Beyond Donation itself, the audience over-indexes on Clash of Clans (84.33×), Gift (1.7×), Pinterest (1.62×), and Walmart (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Donation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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