A data profile of the people who buy, follow and care about Donation in India — modelled from more than twelve digital signal sources. Donation has an estimated audience of 3,737,579 people in India.
The average Donation fan in India is 36.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Charitable organization, Charity and causes, Nonprofit organization, with strongest over-indexing on Charitable organization (4.75× the country average).
Demographically, the Donation audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Donation fan in India is more male, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.
The key figures that characterise the Donation profile in India.
22.2% are female, 77.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 36.5 |
| Estimated audience size | 3,737,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Donation audience comes from India.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 7.2% |
| Brazil | 3.9% |
Where the Donation audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~4K | 1.72× | |
| 02 | Maharashtra | ~200K | 1.28× | |
| 03 | Nagaland | ~3K | 1.18× | |
| 04 | Tripura | ~6K | 1.12× | |
| 05 | Telangana | ~60K | 1.09× | |
| 06 | Assam | ~40K | 1.09× | |
| 07 | Karnataka | ~100K | 1.03× | |
| 08 | Sikkim | ~2K | 1.03× | |
| 09 | Andhra Pradesh | ~50K | 1.01× | |
| 10 | Jharkhand | ~30K | 1.01× | |
| 11 | Rajasthan | ~80K | 1.00× | |
| 12 | Goa | ~4K | 1.00× | |
| 13 | Tamil Nadu | ~90K | 0.96× | |
| 14 | Manipur | ~4K | 0.95× | |
| 15 | Punjab (region) | ~50K | 0.94× | |
| 16 | West Bengal | ~100K | 0.92× | |
| 17 | Gujarat | ~100K | 0.92× | |
| 18 | Kerala | ~50K | 0.92× | |
| 19 | Chhattisgarh | ~20K | 0.92× | |
| 20 | Himachal Pradesh | ~10K | 0.92× | |
| 21 | Bihar | ~70K | 0.91× | |
| 22 | Meghalaya | ~4K | 0.91× | |
| 23 | Madhya Pradesh | ~60K | 0.90× | |
| 24 | Haryana | ~40K | 0.90× | |
| 25 | Uttarakhand | ~20K | 0.89× | |
| 26 | Mizoram | ~2K | 0.86× | |
| 27 | Uttar Pradesh | ~200K | 0.84× | |
| 28 | Jammu and Kashmir | ~10K | 0.83× | |
| 29 | Odisha | ~30K | 0.81× |
The strongest cross-interests of the Donation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fundraising | Business & Career | 5.84× | ||
| 02 | Non-governmental organization | Politics & Society | 4.84× | ||
| 03 | Charitable organization | Politics & Society | 4.75× | ||
| 04 | Philanthropy | Arts & Culture | 3.78× | ||
| 05 | Charity and causes | Business & Career | 3.60× | ||
| 06 | Nonprofit organization | Politics & Society | 3.52× | ||
| 07 | Social movement | Politics & Society | 3.40× | ||
| 08 | Social change | Politics & Society | 3.19× | ||
| 09 | Volunteering | Politics & Society | 2.87× | ||
| 10 | Sanskrit | Politics & Society | 2.18× | ||
| 11 | Politics | Politics & Society | 1.78× | ||
| 12 | FIFA World Cup | Sports | 1.66× | ||
| 13 | Education | Business & Career | 1.62× | ||
| 14 | Comedy movies | Movies & TV | 1.62× | ||
| 15 | Music videos | Music & Radio | 1.59× | ||
| 16 | Photography | Arts & Culture | 1.57× | ||
| 17 | International Chamber of Commerce | Business & Career | 1.57× | ||
| 18 | Politics and social issues | Politics & Society | 1.55× | ||
| 19 | Business | Business & Career | 1.52× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.82× | |
| Mindfulness | BALANCE | 1.76× | |
| Patriotism | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.91× | |
| Indulgence | JOY | 0.98× |
Donation has an estimated audience of 3,737,579 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.2% of Donation fans are female, 77.8% are male, with an average age of 36.5 years.
Donation fans show strongest brand affinity for Charitable organization (4.75×), Charity and causes (3.6×), and Nonprofit organization (3.52×) over the country average.
Donation fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Donation itself, the audience over-indexes on Charity and causes (3.6×), Nonprofit organization (3.52×), FIFA World Cup (1.66×), and Sanskrit (2.18×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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