Rascasse Audience Intelligence

Social movement Audience in India

A data profile of the people who buy, follow and care about Social movement in India — modelled from more than twelve digital signal sources. Social movement has an estimated audience of 6,721,696 people in India.

#574among Topic in India#48in Politics & Society

The average Social movement fan in India is 35.9 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, Telangana.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Social movement profile in India.

Audience size
6.7M
in India
Gender
21.2%♀
78.8% male
Age
35.9
average years
Country rank
#798
Topic in India
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social movement fans

21.2% are female, 78.8% are male, average age 35.9.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Social movement audience in India
MetricValue
Female21.2%
Male78.8%
Average age35.9
Estimated audience size6,721,696
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Social movement audience in India
Age bracketShare%
16-1921%
20-2928%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Social movement audience comes from India.

Worldwide audience distribution share by country for Social movement
CountryShare
United States19.4%
Brazil8.7%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social movement audience in India is strongest.

Fig. 05

Top regions by affinity

Social movement fans by region: top regions in India
#RegionReachAffinity×
01Meghalaya~10K2.07×
02Jammu and Kashmir~60K1.91×
03Assam~100K1.56×
04Telangana~100K1.49×
05Sikkim~4K1.45×
06Tripura~10K1.35×
07Odisha~90K1.23×
08Manipur~9K1.10×
09Nagaland~5K1.08×
10Arunachal Pradesh~4K1.04×
11Mizoram~5K1.01×
12Goa~7K0.94×
13Himachal Pradesh~20K0.92×
14Uttarakhand~30K0.88×
15Chhattisgarh~40K0.85×
16Punjab (region)~70K0.83×
17Jharkhand~50K0.82×
18Andhra Pradesh~70K0.80×
19Gujarat~100K0.76×
20Haryana~60K0.70×
21Rajasthan~100K0.69×
22Madhya Pradesh~90K0.67×
23Bihar~90K0.65×
24Kerala~70K0.65×
25West Bengal~100K0.63×
26Uttar Pradesh~200K0.60×
27Tamil Nadu~90K0.57×
28Karnataka~90K0.56×
29Maharashtra~200K0.49×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in India

See Social movement audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Social movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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