A data profile of the people who buy, follow and care about Social movement in Portugal — modelled from more than twelve digital signal sources. Social movement has an estimated audience of 1,401,135 people in Portugal.
The average Social movement fan in Portugal is 48.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Emotional intelligence, Social change, Pedagogy, with strongest over-indexing on Emotional intelligence (2.17× the country average).
Demographically, the Social movement audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Creativity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Social movement fan in Portugal is more female, around 48.1 years old, with strong Creativity tendencies and a notable affinity for Emotional intelligence.
The key figures that characterise the Social movement profile in Portugal.
57.4% are female, 42.6% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 48.1 |
| Estimated audience size | 1,401,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 42% |
of the worldwide Social movement audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 8.7% |
| India | 6.1% |
Where the Social movement audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~80K | 1.11× | |
| 02 | Aveiro District | ~100K | 1.04× | |
| 03 | Braga District | ~100K | 1.01× | |
| 04 | Faro District | ~90K | 1.01× | |
| 05 | Setúbal District | ~200K | 0.99× | |
| 06 | Porto District | ~300K | 0.93× | |
| 07 | Santarém District | ~60K | 0.93× | |
| 08 | Lisbon District | ~400K | 0.91× |
The strongest cross-interests of the Social movement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotmart | Shopping | 3.39× | ||
| 02 | Social change | Politics & Society | 2.83× | ||
| 03 | Pedagogy | Kids & Family | 2.47× | ||
| 04 | Homemaking | Home & Garden | 2.40× | ||
| 05 | Arezzo | Travel & Leisure | 2.24× | ||
| 06 | Emotional intelligence | Health | 2.17× | ||
| 07 | Gratitude | Politics & Society | 2.11× | ||
| 08 | Blanket | Home & Garden | 2.09× | ||
| 09 | Deco | Home & Garden | 2.02× | ||
| 10 | Pillow | Home & Garden | 1.92× | ||
| 11 | Vocational education | Business & Career | 1.91× | ||
| 12 | Novella | Literature | 1.90× | ||
| 13 | Knitting | Home & Garden | 1.89× | ||
| 14 | Decoration | Home & Garden | 1.83× | ||
| 15 | Interpersonal relationship | Kids & Family | 1.82× | ||
| 16 | Lawyer | Business & Career | 1.79× | ||
| 17 | Sewing | Home & Garden | 1.73× | ||
| 18 | Saving | Business & Career | 1.61× | ||
| 19 | English language | Politics & Society | 1.61× | ||
| 20 | Música sertaneja | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.22× | |
| Individualism | JOY | 1.22× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.84× | |
| DIY Mentality | THRILL | 0.87× |
Social movement has an estimated audience of 1,401,135 people in Portugal, concentrated in Lisbon District and Porto District.
57.4% of Social movement fans are female, 42.6% are male, with an average age of 48.1 years.
Social movement fans show strongest brand affinity for Emotional intelligence (2.17×), Social change (2.83×), and Pedagogy (2.47×) over the country average.
Social movement fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Social movement itself, the audience over-indexes on Social change (2.83×), Pedagogy (2.47×), Hotmart (3.39×), and Novella (1.9×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Social movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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