A data profile of the people who buy, follow and care about Lawyer in Portugal — modelled from more than twelve digital signal sources. Lawyer has an estimated audience of 2,073,808 people in Portugal.
The average Lawyer fan in Portugal is 42.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Emotional intelligence, Social movement, Local news, with strongest over-indexing on Emotional intelligence (1.63× the country average).
Demographically, the Lawyer audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lawyer fan in Portugal is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Emotional intelligence.
The key figures that characterise the Lawyer profile in Portugal.
61.8% are female, 38.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.4 |
| Estimated audience size | 2,073,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Lawyer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
Where the Lawyer audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.72× | |
| 02 | Faro District | ~200K | 1.59× | |
| 03 | Setúbal District | ~300K | 1.17× | |
| 04 | Leiria District | ~100K | 1.10× | |
| 05 | Madeira | ~60K | 1.07× | |
| 06 | Beja District | ~40K | 1.06× | |
| 07 | Porto District | ~500K | 1.04× | |
| 08 | Santarém District | ~100K | 1.04× | |
| 09 | Portalegre District | ~20K | 1.00× | |
| 10 | Guarda District | ~30K | 0.98× | |
| 11 | Bragança District | ~20K | 0.98× | |
| 12 | Castelo Branco District | ~40K | 0.97× | |
| 13 | Coimbra District | ~100K | 0.96× | |
| 14 | Vila Real District | ~40K | 0.95× | |
| 15 | Évora District | ~30K | 0.95× | |
| 16 | Braga District | ~200K | 0.94× | |
| 17 | Viana do Castelo District | ~50K | 0.94× | |
| 18 | Viseu District | ~70K | 0.93× | |
| 19 | Azores | ~50K | 0.93× | |
| 20 | Aveiro District | ~100K | 0.91× |
The strongest cross-interests of the Lawyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SporTV | Sports | 2.27× | ||
| 02 | Sport Club Corinthians Paulista | Sports | 2.13× | ||
| 03 | Local news | News | 2.02× | ||
| 04 | Direct selling | Fashion & Accessoires | 1.99× | ||
| 05 | Tooth brushing | Health | 1.98× | ||
| 06 | Campeonato Brasileiro Série A | Sports | 1.90× | ||
| 07 | Online chat | Technology & Electronics | 1.87× | ||
| 08 | C&A | Shopping | 1.85× | ||
| 09 | Online auction | Shopping | 1.83× | ||
| 10 | Social movement | Politics & Society | 1.79× | ||
| 11 | Hotmart | Shopping | 1.70× | ||
| 12 | CR Flamengo | Sports | 1.70× | ||
| 13 | Mascara | Beauty & Wellness | 1.68× | ||
| 14 | Emotional intelligence | Health | 1.63× | ||
| 15 | Flower bouquet | Home & Garden | 1.60× | ||
| 16 | Cheesecake | Food & Beverages | 1.60× | ||
| 17 | Eye liner | Beauty & Wellness | 1.57× | ||
| 18 | Facial hair | Beauty & Wellness | 1.57× | ||
| 19 | O Boticário | Shopping | 1.55× | ||
| 20 | First-time buyer | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Mindfulness | BALANCE | 1.31× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.92× |
Lawyer has an estimated audience of 2,073,808 people in Portugal, concentrated in Lisbon District and Porto District.
61.8% of Lawyer fans are female, 38.2% are male, with an average age of 42.4 years.
Lawyer fans show strongest brand affinity for Emotional intelligence (1.63×), Social movement (1.79×), and Local news (2.02×) over the country average.
Lawyer fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lawyer itself, the audience over-indexes on Social movement (1.79×), Local news (2.02×), Tooth brushing (1.98×), and Sport Club Corinthians Paulista (2.13×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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