A data profile of the people who buy, follow and care about Lawyer in United Kingdom — modelled from more than twelve digital signal sources. Lawyer has an estimated audience of 5,579,831 people in United Kingdom.
The average Lawyer fan in United Kingdom is 44.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Esso, International relations, with strongest over-indexing on Wikipedia (3.63× the country average).
Demographically, the Lawyer audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lawyer fan in United Kingdom is balanced, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Lawyer profile in United Kingdom.
53.2% are female, 46.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.8 |
| Estimated audience size | 5,579,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Lawyer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
Where the Lawyer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 1.63× | |
| 02 | Northern Ireland | ~200K | 1.43× | |
| 03 | Wales | ~400K | 1.36× | |
| 04 | England | ~4M | 1.23× | |
| 05 | West Midlands | ~200K | 0.89× | |
| 06 | Yorkshire and the Humber | ~400K | 0.81× | |
| 07 | North East | ~200K | 0.70× | |
| 08 | South East | ~500K | 0.60× | |
| 09 | East Midlands | ~200K | 0.55× | |
| 10 | East of England | ~300K | 0.53× | |
| 11 | South West | ~200K | 0.53× | |
| 12 | North West | ~200K | 0.37× |
The strongest cross-interests of the Lawyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International relations | Business & Career | 6.77× | ||
| 02 | Wikipedia | Internet & Social Media | 3.63× | ||
| 03 | Risk management | Business & Career | 3.01× | ||
| 04 | Political science | Business & Career | 2.89× | ||
| 05 | Esso | Cars & Mobility | 2.75× | ||
| 06 | Adoption | Kids & Family | 2.63× | ||
| 07 | Innovation | Business & Career | 2.27× | ||
| 08 | Betfair | Games | 2.17× | ||
| 09 | Real property | Home & Garden | 2.16× | ||
| 10 | Refrigerator | Home & Garden | 2.00× | ||
| 11 | William Hill (bookmaker) | Games | 1.94× | ||
| 12 | Satire | Literature | 1.90× | ||
| 13 | Local news | News | 1.82× | ||
| 14 | Internet & Social Media | 1.76× | |||
| 15 | NatWest | Business & Career | 1.66× | ||
| 16 | Politics | Politics & Society | 1.59× | ||
| 17 | Hobby | Home & Garden | 1.57× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Distilled beverage | Food & Beverages | 1.54× | ||
| 20 | National Lottery | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.50× | |
| Individualism | JOY | 1.39× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.88× |
Lawyer has an estimated audience of 5,579,831 people in United Kingdom, concentrated in England and Scotland.
53.2% of Lawyer fans are female, 46.8% are male, with an average age of 44.8 years.
Lawyer fans show strongest brand affinity for Wikipedia (3.63×), Esso (2.75×), and International relations (6.77×) over the country average.
Lawyer fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~800K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lawyer itself, the audience over-indexes on Esso (2.75×), International relations (6.77×), William Hill (bookmaker) (1.94×), and Risk management (3.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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