Lawyer Audience in Brazil
Lawyer has an estimated audience of 20,854,332 people in Brazil. 62.2% are female, 37.8% are male, average age 40.6. Top brand affinities: Sport Club do Recife, Telegram, Electrolux, Fast food, mulheres.
Top brand affinities include Sport Club do Recife, Telegram, Electrolux, with strongest over-indexing on Sport Club do Recife (2.22× the country average). Demographically, the Lawyer audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Lawyer fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.6 |
| Estimated audience size | 20,854,332 |
Audience persona
The typical Lawyer fan in Brazil is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club do Recife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club do Recife | 2.22× | Sports |
| Telegram | 2.34× | Internet & Social Media |
| Electrolux | 2.3× | Home & Garden |
| Fast food | 1.63× | Food & Beverages |
| mulheres | 1.85× | Movies & TV |
| Lojas Renner | 1.83× | Fashion & Accessoires |
| TripAdvisor | 2.11× | Travel & Leisure |
| Steam | 2.17× | Games |
| Real property | 1.56× | Home & Garden |
| Air travel | 1.51× | Travel & Leisure |
| Havaianas | 1.94× | Fashion & Accessoires |
| Children's clothing | 1.62× | Fashion & Accessoires |
| Michael Jackson | 2.31× | Music & Radio |
| Xiaomi | 2.11× | Technology & Electronics |
| OLX | 1.62× | Shopping |
| BTS | 1.82× | Music & Radio |
| Skin care | 1.52× | Beauty & Wellness |
| Child care | 1.62× | Kids & Family |
| Discounts and allowances | 1.54× | Shopping |
| Anti-aging cream | 1.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
| Design Affinity | PREMIUM | 1.38 |
| Quality Awareness | PREMIUM | 1.36 |
| Creativity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.29 |
| Need for Security | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
See Lawyer audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.