Lawyer Audience in Germany
A data profile of the people who buy, follow and care about Lawyer in Germany — modelled from more than twelve digital signal sources. Lawyer has an estimated audience of 5,369,032 people in Germany.
The average Lawyer fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, River cruise, Kitchen, with strongest over-indexing on Tagesschau (2.47× the country average).
Demographically, the Lawyer audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lawyer fan in Germany is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Lawyer profile in Germany.
Search interest · 12-month trend
Demographics of Lawyer fans
49.9% are female, 50.1% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.4 |
| Estimated audience size | 5,369,032 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Lawyer audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
Geography
Where the Lawyer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1.5M | 1.17× | |
| 02 | Hamburg | ~100K | 1.16× | |
| 03 | Bremen | ~50K | 1.11× | |
| 04 | Niedersachsen | ~600K | 1.10× | |
| 05 | Bayern | ~900K | 1.09× | |
| 06 | Baden-Württemberg | ~800K | 1.09× | |
| 07 | Rheinland-Pfalz | ~300K | 1.09× | |
| 08 | Hessen | ~400K | 1.07× | |
| 09 | Berlin | ~200K | 1.02× | |
| 10 | Saarland | ~70K | 0.99× | |
| 11 | Schleswig-Holstein | ~200K | 0.98× | |
| 12 | Sachsen-Anhalt | ~100K | 0.88× | |
| 13 | Thüringen | ~100K | 0.88× | |
| 14 | Brandenburg | ~100K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~90K | 0.83× | |
| 16 | Sachsen | ~200K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lawyer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | River cruise | Travel & Leisure | 15.12× | ||
| 02 | Attorney at law | Politics & Society | 7.62× | ||
| 03 | Public administration | Business & Career | 6.80× | ||
| 04 | Bedroom furniture | Home & Garden | 3.29× | ||
| 05 | Dairy | Food & Beverages | 3.15× | ||
| 06 | Succulent plant | Home & Garden | 3.10× | ||
| 07 | Junge Freiheit | News | 2.63× | ||
| 08 | Tagesschau | Movies & TV | 2.47× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.35× | ||
| 10 | Kitchen | Home & Garden | 2.32× | ||
| 11 | Focus | News | 2.27× | ||
| 12 | Solar energy | Home & Garden | 2.24× | ||
| 13 | French Bulldog | Pets & Animals | 2.17× | ||
| 14 | Markus Lanz | Movies & TV | 2.13× | ||
| 15 | Commerzbank | Business & Career | 2.04× | ||
| 16 | Transfermarkt | Sports | 1.88× | ||
| 17 | Postbank | Business & Career | 1.74× | ||
| 18 | Banking | Business & Career | 1.72× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.63× | ||
| 20 | Netto Marken-Discount | Shopping | 1.53× |
Personality of the Lawyer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.63× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.77× | |
| Creativity | OPEN | 0.82× | |
| Sustainability | BALANCE | 0.85× |
Frequently asked questions
How many fans does Lawyer have in Germany?
Lawyer has an estimated audience of 5,369,032 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lawyer fans?
49.9% of Lawyer fans are female, 50.1% are male, with an average age of 41.4 years.
Which brands do Lawyer fans like most?
Lawyer fans show strongest brand affinity for Tagesschau (2.47×), River cruise (15.12×), and Kitchen (2.32×) over the country average.
Where do Lawyer fans live in Germany?
Lawyer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Lawyer fans also like?
Beyond Lawyer itself, the audience over-indexes on River cruise (15.12×), Kitchen (2.32×), Commerzbank (2.04×), and Public administration (6.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Lawyer audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.