Lawyer Audience in Germany
Lawyer has an estimated audience of 5,369,032 people in Germany. 49.9% are female, 50.1% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas Gift, Icon (magazine), Jack White, Esra Erol, Golem.
The average Lawyer fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas Gift, Icon (magazine), Jack White, with strongest over-indexing on Christmas Gift (1.78× the country average). Demographically, the Lawyer audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Lawyer fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.4 |
| Estimated audience size | 5,369,032 |
Audience persona
The typical Lawyer fan in Germany is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,411,040 | 1.2× |
| Bayern | 972,685 | 1.13× |
| Baden-Württemberg | 834,484 | 1.14× |
| Niedersachsen | 583,054 | 1.12× |
| Hessen | 430,958 | 1.05× |
| Rheinland-Pfalz | 302,463 | 1.12× |
| Berlin | 250,142 | 1.04× |
| Schleswig-Holstein | 187,137 | 0.97× |
| Sachsen | 182,008 | 0.69× |
| Hamburg | 143,068 | 1.18× |
| Brandenburg | 140,420 | 0.84× |
| Sachsen-Anhalt | 116,399 | 0.84× |
| Thüringen | 110,339 | 0.81× |
| Mecklenburg-Vorpommern | 82,964 | 0.81× |
| Saarland | 62,910 | 0.95× |
| Bremen | 50,684 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 1.78× | Kids & Family |
| Icon (magazine) | 2.22× | Arts & Culture |
| Jack White | 1.52× | Movies & TV |
| Esra Erol | 3.39× | Movies & TV |
| Golem | 1.84× | Technology & Electronics |
| Information sensitivity | 2.82× | Technology & Electronics |
| Jaguar F-Pace | 3.43× | Cars & Mobility |
| Chalkidiki | 2.12× | Travel & Leisure |
| Metamorphoses | 1.63× | Literature |
| Faun (band) | 1.97× | Music & Radio |
| Scratching post | 2.46× | Pets & Animals |
| Viator | 2.66× | Travel & Leisure |
| Curcuma | 1.91× | Food & Beverages |
| Solo climbing | 1.52× | Sports |
| Samanyolu Haber | 1.61× | Movies & TV |
| Therme Erding | 1.65× | Travel & Leisure |
| Huck (magazine) | 3.35× | Internet & Social Media |
| Timo Hildebrand | 3.22× | Sports |
| Shane MacGowan | 2.56× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Indulgence | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 10.5% |
| Italy | 5.5% |
See Lawyer audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lawyer have in Germany?
Lawyer has an estimated audience of 5,369,032 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lawyer fans?
49.9% of Lawyer fans are female, 50.1% are male, with an average age of 41.4 years.
Which brands do Lawyer fans like most?
Lawyer fans show strongest brand affinity for Christmas Gift (1.78×), Icon (magazine) (2.22×), and Jack White (1.52×) over the country average.
Where do Lawyer fans live in Germany?
Lawyer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,411,040), Bayern (reach 972,685), and Baden-Württemberg (reach 834,484). These three regions account for the largest share of the active audience.
What other brands do Lawyer fans also like?
Beyond Lawyer itself, the audience over-indexes on Icon (magazine) (2.22×), Jack White (1.52×), Esra Erol (3.39×), and Golem (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.