Lawyer Audience in United States

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Lawyer has an estimated audience of 43,283,163 people in United States. 50.4% are female, 49.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Day trading, Indianapolis Motor Speedway, Blended whiskey, Roulette.

The average Lawyer fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Day trading, Indianapolis Motor Speedway, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Lawyer audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Lawyer fans

Demographic split for Lawyer audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.0
Estimated audience size43,283,163

Audience persona

The typical Lawyer fan in United States is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Lawyer in United States
RegionReachAffinity
California5,430,8871.14×
Texas3,624,0370.97×
Florida3,554,5211.21×
New York2,935,4871.21×
Pennsylvania1,641,3801.13×
Georgia1,574,5001.18×
Illinois1,550,8681.08×
North Carolina1,432,5901.1×
New Jersey1,251,5471.14×
Ohio1,229,6220.92×
Michigan1,191,2101.05×
Tennessee1,157,8081.33×
Virginia1,111,1501.05×
Arizona905,6221.02×
Washington869,2121×
Massachusetts828,0950.97×
Indiana824,0331.04×
Maryland780,6311.05×
Missouri776,1971.11×
Alabama768,6781.27×
South Carolina754,1191.16×
Louisiana660,2611.18×
Colorado582,8310.85×
Wisconsin562,0580.86×
Oregon557,3451.12×
Kentucky549,1581.01×
Minnesota535,7820.86×
Oklahoma467,2540.97×
Mississippi454,0291.27×
Nevada451,5121.08×
Connecticut446,0911.03×
Arkansas389,6021.09×
Utah351,9260.91×
Iowa329,4770.92×
Kansas312,3050.92×
Idaho215,4710.99×
New Mexico199,4240.92×
Nebraska196,4700.91×
West Virginia191,8570.95×
Hawaii158,1570.85×
New Hampshire136,0590.8×
Rhode Island125,4030.91×
Maine125,1250.81×
Washington, District of Columbia108,9530.84×
Delaware108,5130.91×
Montana96,4840.8×
Alaska80,4340.87×
North Dakota77,1640.87×
South Dakota73,3450.73×
Vermont60,3590.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawyer audience
BrandAffinityCategory
Horoscope13.08×Health
Day trading11.67×Business & Career
Indianapolis Motor Speedway11.62×Sports
Blended whiskey10.39×Food & Beverages
Roulette10.86×Games
Critical illness insurance13.76×Business & Career
Property insurance12.84×Home & Garden
Whole grain10.14×Food & Beverages
Pet insurance11.3×Pets & Animals
Staples (Canada)3.29×Business & Career
Home inspection11.03×Home & Garden
Term life insurance10.48×Business & Career
Cross-country skiing9.08×Sports
MSN2.24×News
Glam rock10.66×Music & Radio
Boston Marathon7.81×Sports
General insurance10.59×Business & Career
Prepackaged meal8.1×Food & Beverages
ModCloth11.47×Fashion & Accessoires
Camel (cigarette)10.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawyer audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.17
Career OrientationPOWER1.13
Quality AwarenessPREMIUM1.12
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Lawyer
CountryShare
United States21.8%
Brazil10.5%
Italy5.5%

See Lawyer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lawyer have in United States?

Lawyer has an estimated audience of 43,283,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Lawyer fans?

50.4% of Lawyer fans are female, 49.6% are male, with an average age of 42.0 years.

Which brands do Lawyer fans like most?

Lawyer fans show strongest brand affinity for Horoscope (13.08×), Day trading (11.67×), and Indianapolis Motor Speedway (11.62×) over the country average.

Where do Lawyer fans live in United States?

Lawyer fans in United States are most concentrated in California (reach 5,430,887), Texas (reach 3,624,037), and Florida (reach 3,554,521). These three regions account for the largest share of the active audience.

What other brands do Lawyer fans also like?

Beyond Lawyer itself, the audience over-indexes on Day trading (11.67×), Indianapolis Motor Speedway (11.62×), Blended whiskey (10.39×), and Roulette (10.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.