Lawyer Audience in United States

Lawyer logo

Lawyer has an estimated audience of 43,283,163 people in United States. 50.4% are female, 49.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nationality, Kendra Scott, Staycation, JDSU.

The average Lawyer fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nationality, Kendra Scott, with strongest over-indexing on Israel (1.99× the country average). Demographically, the Lawyer audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Lawyer fans

Demographic split for Lawyer audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.0
Estimated audience size43,283,163

Audience persona

The typical Lawyer fan in United States is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Lawyer in United States
RegionReachAffinity
California5,430,8871.14×
Texas3,624,0370.97×
Florida3,554,5211.21×
New York2,935,4871.21×
Pennsylvania1,641,3801.13×
Georgia1,574,5001.18×
Illinois1,550,8681.08×
North Carolina1,432,5901.1×
New Jersey1,251,5471.14×
Ohio1,229,6220.92×
Michigan1,191,2101.05×
Tennessee1,157,8081.33×
Virginia1,111,1501.05×
Arizona905,6221.02×
Washington869,2121×
Massachusetts828,0950.97×
Indiana824,0331.04×
Maryland780,6311.05×
Missouri776,1971.11×
Alabama768,6781.27×
South Carolina754,1191.16×
Louisiana660,2611.18×
Colorado582,8310.85×
Wisconsin562,0580.86×
Oregon557,3451.12×
Kentucky549,1581.01×
Minnesota535,7820.86×
Oklahoma467,2540.97×
Mississippi454,0291.27×
Nevada451,5121.08×
Connecticut446,0911.03×
Arkansas389,6021.09×
Utah351,9260.91×
Iowa329,4770.92×
Kansas312,3050.92×
Idaho215,4710.99×
New Mexico199,4240.92×
Nebraska196,4700.91×
West Virginia191,8570.95×
Hawaii158,1570.85×
New Hampshire136,0590.8×
Rhode Island125,4030.91×
Maine125,1250.81×
Washington, District of Columbia108,9530.84×
Delaware108,5130.91×
Montana96,4840.8×
Alaska80,4340.87×
North Dakota77,1640.87×
South Dakota73,3450.73×
Vermont60,3590.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawyer audience
BrandAffinityCategory
Israel1.99×Travel & Leisure
Nationality1.74×Politics & Society
Kendra Scott2.05×Fashion & Accessoires
Staycation2.2×Home & Garden
JDSU1.69×Business & Career
Noodle (Gorillaz)1.56×Music & Radio
Jeep Wagoneer2.47×Cars & Mobility
Home staging2.21×Home & Garden
Keene, New Hampshire8.26×Travel & Leisure
Isla Holbox10.21×Travel & Leisure
Cam Ward1.57×Sports
John Havlicek5.79×Sports
Girolando cattle9.17×Pets & Animals
Riedel (glass manufacturer)8.78×Home & Garden
REC TEC Grills6.11×Sports
Jeep Grand Cherokee (WJ)1.99×Cars & Mobility
jordy nelson4.99×Sports
Personality1.84×Business & Career
Halsey, Oregon2.45×Travel & Leisure
Kodiak, Alaska2.38×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawyer audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.17
Career OrientationPOWER1.13
Quality AwarenessPREMIUM1.12
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Lawyer
CountryShare
United States21.8%
Brazil10.5%
Italy5.5%

See Lawyer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lawyer have in United States?

Lawyer has an estimated audience of 43,283,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Lawyer fans?

50.4% of Lawyer fans are female, 49.6% are male, with an average age of 42.0 years.

Which brands do Lawyer fans like most?

Lawyer fans show strongest brand affinity for Israel (1.99×), Nationality (1.74×), and Kendra Scott (2.05×) over the country average.

Where do Lawyer fans live in United States?

Lawyer fans in United States are most concentrated in California (reach 5,430,887), Texas (reach 3,624,037), and Florida (reach 3,554,521). These three regions account for the largest share of the active audience.

What other brands do Lawyer fans also like?

Beyond Lawyer itself, the audience over-indexes on Nationality (1.74×), Kendra Scott (2.05×), Staycation (2.2×), and JDSU (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.