Rascasse Audience Intelligence

Lawyer Audience in United States

A data profile of the people who buy, follow and care about Lawyer in United States — modelled from more than twelve digital signal sources. Lawyer has an estimated audience of 43,283,163 people in United States.

#371among Topic in United States#81in Business & Career

The average Lawyer fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, City Bank, Financial services, with strongest over-indexing on Real property (1.98× the country average).

Demographically, the Lawyer audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lawyer fan in United States is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawyer profile in United States.

Audience size
43.3M
in United States
Gender
50.4%♀
49.6% male
Age
42.0
average years
Country rank
#513
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lawyer fans

50.4% are female, 49.6% are male, average age 42.0.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Lawyer audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.0
Estimated audience size43,283,163
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Lawyer audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Lawyer audience comes from United States.

Worldwide audience distribution share by country for Lawyer
CountryShare
United States21.8%
Brazil10.5%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawyer audience in United States is strongest.

Fig. 05

Top regions by affinity

Lawyer fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~700K1.32×
02Virginia~1.5M1.31×
03Mississippi~500K1.29×
04Tennessee~1M1.25×
05Alabama~700K1.24×
06Louisiana~600K1.14×
07California~5.5M1.12×
08Georgia~1.5M1.12×
09South Carolina~700K1.11×
10Florida~3M1.10×
11Arkansas~400K1.10×
12South Dakota~100K1.09×
13Texas~4M1.08×
14Illinois~1.5M1.08×
15North Dakota~100K1.07×
16Pennsylvania~1.5M1.06×
17New York~2.5M1.05×
18North Carolina~1.5M1.05×
19Missouri~700K1.05×
20Kentucky~600K1.04×
21Kansas~400K1.04×
22New Jersey~1M1.03×
23Indiana~800K1.03×
24West Virginia~200K1.02×
25Maryland~700K1.01×
26Ohio~1.5M1.00×
27Arizona~900K0.99×
28Oklahoma~500K0.99×
29Nevada~400K0.99×
30Iowa~400K0.99×
31Michigan~1M0.97×
32Nebraska~200K0.95×
33New Mexico~200K0.95×
34Washington~800K0.94×
35Connecticut~400K0.93×
36Idaho~200K0.93×
37Delaware~100K0.92×
38Rhode Island~100K0.90×
39Washington, District of Columbia~100K0.89×
40Alaska~80K0.89×
41Colorado~600K0.88×
42Minnesota~500K0.87×
43Wisconsin~600K0.86×
44Massachusetts~700K0.85×
45Utah~300K0.85×
46Hawaii~200K0.85×
47Vermont~60K0.84×
48Montana~100K0.80×
49Maine~100K0.79×
50New Hampshire~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Lawyer, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawyer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawyer audience
#·InterestCategoryAffinity×
01City BankBusiness & Career2.96×
02Real propertyHome & Garden1.98×
03Sustainable energyHome & Garden1.96×
04Renewable energyBusiness & Career1.86×
05DentistryBusiness & Career1.82×
06ReggaetonMusic & Radio1.80×
07NASDAQBusiness & Career1.77×
08Life insuranceBusiness & Career1.72×
09Talk radioMusic & Radio1.72×
10Health insuranceBusiness & Career1.71×
11House musicMusic & Radio1.68×
12High schoolBusiness & Career1.63×
13Scooby-DooMovies & TV1.62×
14DonationBusiness & Career1.61×
15InnovationBusiness & Career1.60×
16GeneticsKids & Family1.59×
17Staples (Canada)Business & Career1.59×
18Made in USABusiness & Career1.59×
19Financial servicesBusiness & Career1.54×
20PharmacyBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawyer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawyer audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
PatriotismCONSERVATISM1.44×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawyer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lawyer have in United States?

Lawyer has an estimated audience of 43,283,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lawyer fans?

50.4% of Lawyer fans are female, 49.6% are male, with an average age of 42.0 years.

03

Which brands do Lawyer fans like most?

Lawyer fans show strongest brand affinity for Real property (1.98×), City Bank (2.96×), and Financial services (1.54×) over the country average.

04

Where do Lawyer fans live in United States?

Lawyer fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Lawyer fans also like?

Beyond Lawyer itself, the audience over-indexes on City Bank (2.96×), Financial services (1.54×), Dentistry (1.82×), and Genetics (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Lawyer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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