Rascasse Audience Intelligence

High school Audience in United States

A data profile of the people who buy, follow and care about High school in United States — modelled from more than twelve digital signal sources. High school has an estimated audience of 32,043,974 people in United States.

#24among Touchpoint in United States#112in Business & Career

The average High school fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gillette Stadium, Real Madrid C.F., Meme, with strongest over-indexing on Gillette Stadium (102.4× the country average).

Demographically, the High school audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High school fan in United States is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Gillette Stadium.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High school profile in United States.

Audience size
32M
in United States
Gender
63.1%♀
36.9% male
Age
38.4
average years
Country rank
#828
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High school fans

63.1% are female, 36.9% are male, average age 38.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for High school audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.4
Estimated audience size32,043,974
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the High school audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

18.1%

of the worldwide High school audience comes from United States.

Worldwide audience distribution share by country for High school
CountryShare
United States18.1%
Japan10.5%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High school audience in United States is strongest.

Fig. 05

Top regions by affinity

High school fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.34×
02Arizona~800K1.27×
03Washington~800K1.26×
04California~4.5M1.25×
05Oregon~400K1.21×
06Utah~300K1.21×
07Illinois~1.5M1.19×
08Nevada~400K1.16×
09Kansas~300K1.16×
10Florida~2.5M1.14×
11Colorado~600K1.14×
12Maryland~600K1.13×
13Minnesota~500K1.11×
14Virginia~900K1.10×
15Idaho~200K1.10×
16New Mexico~200K1.10×
17Georgia~1M1.09×
18New York~2M1.08×
19Nebraska~200K1.06×
20Indiana~600K1.04×
21South Dakota~80K1.03×
22Wisconsin~500K1.02×
23South Carolina~500K1.01×
24Wyoming~50K1.01×
25North Carolina~1M1.00×
26Missouri~500K0.99×
27Iowa~300K0.99×
28Louisiana~400K0.98×
29Hawaii~100K0.98×
30Washington, District of Columbia~90K0.98×
31Ohio~1M0.97×
32Alabama~400K0.97×
33New Jersey~800K0.95×
34Tennessee~600K0.95×
35North Dakota~60K0.95×
36Kentucky~400K0.94×
37Alaska~60K0.94×
38Michigan~800K0.93×
39Oklahoma~300K0.93×
40Pennsylvania~1M0.90×
41Arkansas~200K0.87×
42Connecticut~300K0.85×
43Montana~70K0.82×
44Massachusetts~500K0.80×
45Mississippi~200K0.80×
46Delaware~70K0.79×
47Rhode Island~80K0.78×
48West Virginia~100K0.72×
49Maine~80K0.71×
50New Hampshire~80K0.67×
Fig. 06

Affinity by region

Affinity by region — High school, United States
0.67×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High school audience
#·InterestCategoryAffinity×
01Gillette StadiumSports102.40×
02SolitaireGames4.79×
03Real Madrid C.F.Sports3.14×
04Dog loversPets & Animals3.12×
05UEFA Champions LeagueSports3.03×
06FC BarcelonaSports2.87×
071080iTechnology & Electronics2.69×
08Cars (film)Movies & TV2.60×
09MemeInternet & Social Media2.25×
10Alternative rockMusic & Radio1.95×
11Electronic musicMusic & Radio1.85×
12IndustryBusiness & Career1.84×
13SpotifyInternet & Social Media1.80×
14Heavy metal musicMusic & Radio1.76×
15TherapyHealth1.73×
16ScienceBusiness & Career1.71×
17Rhythm and blues musicMusic & Radio1.66×
18NBASports1.58×
19BaseballSports1.56×
20VehiclesCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High school audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.56×
Healthy LifestyleBALANCE1.54×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High school audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.72×
Community OrientationOPEN0.96×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High school have in United States?

High school has an estimated audience of 32,043,974 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High school fans?

63.1% of High school fans are female, 36.9% are male, with an average age of 38.4 years.

03

Which brands do High school fans like most?

High school fans show strongest brand affinity for Gillette Stadium (102.4×), Real Madrid C.F. (3.14×), and Meme (2.25×) over the country average.

04

Where do High school fans live in United States?

High school fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do High school fans also like?

Beyond High school itself, the audience over-indexes on Real Madrid C.F. (3.14×), Meme (2.25×), Solitaire (4.79×), and Vehicles (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See High school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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