High school Audience in United States

High school logo

High school has an estimated audience of 32,043,974 people in United States. 63.1% are female, 36.9% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Gillette Stadium, Real Madrid C.F., Meme, Vehicles, Solitaire.

The average High school fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gillette Stadium, Real Madrid C.F., Meme, with strongest over-indexing on Gillette Stadium (102.4× the country average). Demographically, the High school audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Social Media Usage, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of High school fans

Demographic split for High school audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.4
Estimated audience size32,043,974

Audience persona

The typical High school fan in United States is more female, around 38.4 years old, with strong Social Media Usage tendencies and a notable affinity for Gillette Stadium.

Top regions in United States

Top regions ranked by reach for High school in United States
RegionReachAffinity
California4,668,9501.32×
Texas4,000,5621.45×
Florida2,700,6651.24×
New York2,050,7811.15×
Illinois1,309,5471.23×
Georgia1,158,4591.17×
North Carolina975,7941.01×
Pennsylvania967,9260.9×
Ohio961,7960.97×
Virginia885,4101.13×
Washington874,6521.36×
Arizona871,6821.33×
Michigan810,6860.97×
New Jersey780,0500.96×
Maryland639,6661.16×
Indiana621,9261.06×
Tennessee613,4970.95×
Colorado610,7081.21×
Minnesota544,5071.19×
Massachusetts520,7920.82×
Missouri511,1140.99×
Wisconsin480,8401×
Oregon455,2121.24×
South Carolina453,3530.94×
Alabama447,6931×
Louisiana405,9280.98×
Kentucky373,6560.93×
Nevada371,9291.2×
Utah347,7181.21×
Oklahoma325,6550.92×
Connecticut279,4170.87×
Kansas276,3371.09×
Iowa259,1240.98×
Arkansas220,9440.84×
Mississippi205,1800.78×
Idaho185,5361.15×
New Mexico166,5581.04×
Nebraska162,6991.01×
Hawaii131,9580.96×
West Virginia95,1790.64×
Washington, District of Columbia95,0640.99×
New Hampshire75,7650.6×
Rhode Island74,2100.73×
Maine73,1160.64×
South Dakota72,2180.97×
Montana65,7670.74×
Delaware61,1290.69×
Alaska61,0280.89×
North Dakota57,2590.87×
Wyoming40,6320.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High school audience
BrandAffinityCategory
Gillette Stadium102.4×Sports
Real Madrid C.F.3.14×Sports
Meme2.25×Internet & Social Media
Vehicles1.54×Cars & Mobility
Solitaire4.79×Games
1080i2.69×Technology & Electronics
Spotify1.8×Internet & Social Media
Dog lovers3.12×Pets & Animals
Science1.71×Business & Career
Electronic music1.85×Music & Radio
FC Barcelona2.87×Sports
Rhythm and blues music1.66×Music & Radio
NBA1.58×Sports
Alternative rock1.95×Music & Radio
Scooby-Doo2.57×Movies & TV
Heavy metal music1.76×Music & Radio
Therapy1.73×Health
Cars (film)2.6×Movies & TV
Industry1.84×Business & Career
Baseball1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High school audience
TraitClusterScore
Social Media UsageJOY1.11
Family OrientationCONSERVATISM1.09
Price SensitivityPREMIUM1.09
Career OrientationPOWER1.06
Healthy LifestyleBALANCE0.97
Community OrientationOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for High school
CountryShare
United States18.1%
Japan10.5%
Brazil5.6%

See High school audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does High school have in United States?

High school has an estimated audience of 32,043,974 people in United States, concentrated in California and Texas.

What is the gender split and age of High school fans?

63.1% of High school fans are female, 36.9% are male, with an average age of 38.4 years.

Which brands do High school fans like most?

High school fans show strongest brand affinity for Gillette Stadium (102.4×), Real Madrid C.F. (3.14×), and Meme (2.25×) over the country average.

Where do High school fans live in United States?

High school fans in United States are most concentrated in California (reach 4,668,950), Texas (reach 4,000,562), and Florida (reach 2,700,665). These three regions account for the largest share of the active audience.

What other brands do High school fans also like?

Beyond High school itself, the audience over-indexes on Real Madrid C.F. (3.14×), Meme (2.25×), Vehicles (1.54×), and Solitaire (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.