Gillette Stadium Audience in United States

Gillette Stadium logo

Gillette Stadium has an estimated audience of 653,179 people in United States. 57.8% are female, 42.2% are male, average age 42.8. Top regions: Massachusetts, New York, Connecticut. Top brand affinities: Alaska, Nationality, Minnesota, Goop, Governor of Michigan.

The average Gillette Stadium fan in United States is 42.8 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Connecticut. Top brand affinities include Alaska, Nationality, Minnesota, with strongest over-indexing on Alaska (23.28× the country average). Demographically, the Gillette Stadium audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Gillette Stadium fans

Demographic split for Gillette Stadium audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.8
Estimated audience size653,179

Audience persona

The typical Gillette Stadium fan in United States is more female, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Gillette Stadium in United States
RegionReachAffinity
Massachusetts156,90212.19×
New York27,8440.76×
Connecticut21,8033.33×
Rhode Island21,75210.46×
California16,6660.23×
New Hampshire16,2066.3×
Texas14,4810.26×
Florida14,0410.32×
Maine9,2903.97×
New Jersey8,4670.51×
Pennsylvania7,8610.36×
North Carolina6,4480.33×
Virginia5,6760.36×
Illinois5,2750.24×
Ohio5,0690.25×
Georgia4,7670.24×
Michigan3,7890.22×
Tennessee3,7610.29×
Maryland3,5510.32×
Vermont3,3832.95×
Indiana3,1330.26×
Washington3,1040.24×
South Carolina2,8010.29×
Missouri2,6890.26×
Arizona2,6450.2×
Colorado2,4180.23×
Kentucky2,1150.26×
Wisconsin2,0330.21×
Minnesota1,9650.21×
Louisiana1,8510.22×
Alabama1,7900.2×
Oklahoma1,5770.22×
Nevada1,4260.23×
Oregon1,3760.18×
Kansas1,2750.25×
Utah1,2380.21×
Iowa1,2310.23×
Arkansas1,1050.21×
Mississippi1,0820.2×
Washington, District of Columbia7850.4×
Nebraska7400.23×
West Virginia7000.23×
Idaho6680.2×
Delaware6670.37×
New Mexico6440.2×
Hawaii4960.18×
Montana3970.22×
South Dakota3310.22×
North Dakota2760.21×
Wyoming2450.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gillette Stadium audience
BrandAffinityCategory
Alaska23.28×Travel & Leisure
Nationality3.38×Politics & Society
Minnesota2.45×Travel & Leisure
Goop4.83×Internet & Social Media
Governor of Michigan6.22×Politics & Society
Academy Award for Best Original Score13.83×Movies & TV
Kevin Harrington (entrepreneur)22.56×Business & Career
headspace7.18×Health
Israel1.62×Travel & Leisure
Consequence (rapper)4.63×Music & Radio
Google Analytics3.36×Internet & Social Media
Nebraska1.83×Travel & Leisure
Eden Lake4.86×Movies & TV
Justice1.68×Politics & Society
JDSU1.76×Business & Career
Wok3.71×Food & Beverages
Cherish (group)5.96×Music & Radio
Jesse Plemons1.78×Movies & TV
Kikar HaShabbat8.28×News
The Gruffalo (film)8.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gillette Stadium audience
TraitClusterScore
Luxury OrientationPREMIUM1.99
Risk AppetiteTHRILL1.49
Sports ActivityPOWER1.11
Price SensitivityPREMIUM1.1
Early Adopter MentalityPOWER1.09
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Gillette Stadium
CountryShare
United States45.5%
Colombia14.6%
United Kingdom14.1%

See Gillette Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Gillette Stadium have in United States?

Gillette Stadium has an estimated audience of 653,179 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Gillette Stadium fans?

57.8% of Gillette Stadium fans are female, 42.2% are male, with an average age of 42.8 years.

Which brands do Gillette Stadium fans like most?

Gillette Stadium fans show strongest brand affinity for Alaska (23.28×), Nationality (3.38×), and Minnesota (2.45×) over the country average.

Where do Gillette Stadium fans live in United States?

Gillette Stadium fans in United States are most concentrated in Massachusetts (reach 156,902), New York (reach 27,844), and Connecticut (reach 21,803). These three regions account for the largest share of the active audience.

What other brands do Gillette Stadium fans also like?

Beyond Gillette Stadium itself, the audience over-indexes on Nationality (3.38×), Minnesota (2.45×), Goop (4.83×), and Governor of Michigan (6.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gillette Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.