Rascasse Audience Intelligence

Gillette Stadium Audience in United States

A data profile of the people who buy, follow and care about Gillette Stadium in United States — modelled from more than twelve digital signal sources. Gillette Stadium has an estimated audience of 618,468 people in United States.

#78among Stadium in United States#3206among POI in United States#3067in Sports

The average Gillette Stadium fan in United States is 39.4 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, Rhode Island.

Top brand affinities include High school, Baker Mayfield, New England Revolution, with strongest over-indexing on High school (102.4× the country average).

Demographically, the Gillette Stadium audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gillette Stadium fan in United States is more male, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for High school.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gillette Stadium profile in United States.

Audience size
618K
in United States
Gender
35.6%♀
64.4% male
Age
39.4
average years
Country rank
#32215
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gillette Stadium fans

35.6% are female, 64.4% are male, average age 39.4.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Gillette Stadium audience in United States
MetricValue
Female35.6%
Male64.4%
Average age39.4
Estimated audience size618,468
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Gillette Stadium audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Gillette Stadium audience comes from United States.

Worldwide audience distribution share by country for Gillette Stadium
CountryShare
United States41.9%
United Kingdom19.5%
Colombia13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gillette Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Gillette Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K14.93×
02Rhode Island~20K11.07×
03New Hampshire~10K4.98×
04Maine~7K3.12×
05Connecticut~20K2.78×
06Vermont~3K2.42×
07New York~30K0.73×
08New Jersey~9K0.59×
09Washington, District of Columbia<1K0.50×
10Alaska<1K0.48×
11Delaware<1K0.44×
12North Dakota<1K0.44×
13South Dakota<1K0.43×
14Virginia~6K0.41×
15Montana<1K0.40×
16Pennsylvania~8K0.37×
17Maryland~4K0.37×
18Florida~20K0.36×
19North Carolina~7K0.36×
20West Virginia~1K0.36×
21Hawaii<1K0.36×
22South Carolina~3K0.33×
23Nebraska~1K0.33×
24Idaho~1K0.33×
25New Mexico~1K0.33×
26Illinois~7K0.32×
27Kansas~2K0.31×
28Texas~20K0.30×
29Colorado~3K0.30×
30Kentucky~2K0.30×
31Nevada~2K0.30×
32Utah~2K0.30×
33Iowa~2K0.30×
34Mississippi~2K0.30×
35Georgia~5K0.29×
36Michigan~5K0.29×
37Tennessee~4K0.29×
38Arkansas~2K0.29×
39California~20K0.28×
40Ohio~5K0.28×
41Missouri~3K0.28×
42Minnesota~2K0.28×
43Washington~3K0.27×
44Indiana~3K0.27×
45Wisconsin~2K0.27×
46Oklahoma~2K0.27×
47Louisiana~2K0.26×
48Oregon~2K0.26×
49Arizona~3K0.25×
50Alabama~2K0.25×
Fig. 06

Affinity by region

Affinity by region — Gillette Stadium, United States
0.25×1.00×14.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gillette Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gillette Stadium audience
#·InterestCategoryAffinity×
01High schoolBusiness & Career102.40×
02Soldier FieldSports57.59×
03New England RevolutionSports51.28×
04Baker MayfieldSports36.96×
05TD GardenSports35.21×
06Lambeau FieldSports34.12×
07Toyota CenterSports29.85×
08Aquarium of the PacificTravel & Leisure29.33×
09Wrigley FieldSports25.84×
10Giant Food StoresShopping22.17×
11Boston BruinsSports17.54×
12NESNMovies & TV10.22×
13Emmy RossumMovies & TV8.68×
14Peyton ManningSports7.89×
15Tom BradySports6.74×
16Boston Red SoxSports5.24×
17FedExBusiness & Career3.07×
18Planet FitnessSports2.27×
19Mortgage loansBusiness & Career2.27×
20SubwayFood & Beverages2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gillette Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gillette Stadium audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
Community OrientationOPEN1.56×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gillette Stadium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gillette Stadium have in United States?

Gillette Stadium has an estimated audience of 618,468 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Gillette Stadium fans?

35.6% of Gillette Stadium fans are female, 64.4% are male, with an average age of 39.4 years.

03

Which brands do Gillette Stadium fans like most?

Gillette Stadium fans show strongest brand affinity for High school (102.4×), Baker Mayfield (36.96×), and New England Revolution (51.28×) over the country average.

04

Where do Gillette Stadium fans live in United States?

Gillette Stadium fans in United States are most concentrated in Massachusetts (reach ~200K), New York (reach ~30K), and Rhode Island (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gillette Stadium fans also like?

Beyond Gillette Stadium itself, the audience over-indexes on Baker Mayfield (36.96×), New England Revolution (51.28×), Boston Bruins (17.54×), and Soldier Field (57.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Gillette Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gillette Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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