New England Revolution Audience in United States

New England Revolution logo

New England Revolution has an estimated audience of 831,119 people in United States. 20.8% are female, 79.2% are male, average age 39.6. Top regions: Massachusetts, California, Florida. Top brand affinities: Soldering iron, Sporting Kansas City, Colorado Rapids, Chicago Fire Soccer Club, Fulham F.C..

The average New England Revolution fan in United States is 39.6 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Florida. Top brand affinities include Soldering iron, Sporting Kansas City, Colorado Rapids, with strongest over-indexing on Soldering iron (52.66× the country average). Demographically, the New England Revolution audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of New England Revolution fans

Demographic split for New England Revolution audience in United States
MetricValue
Female20.8%
Male79.2%
Average age39.6
Estimated audience size831,119

Audience persona

The typical New England Revolution fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Soldering iron.

Top regions in United States

Top regions ranked by reach for New England Revolution in United States
RegionReachAffinity
Massachusetts204,80912.51×
California33,0780.36×
Florida29,1910.52×
New York28,3990.61×
Rhode Island26,56110.04×
Texas21,9060.31×
New Hampshire20,1156.14×
Connecticut17,4092.09×
Ohio12,2400.48×
New Jersey11,2050.53×
Illinois10,0330.36×
North Carolina9,5690.38×
Maine8,7662.94×
Georgia8,2640.32×
Pennsylvania8,2230.29×
Virginia7,1990.36×
Tennessee6,7520.4×
Maryland5,7390.4×
Washington5,7190.34×
Arizona5,6130.33×
Michigan4,4080.2×
Missouri4,0810.3×
Indiana3,8710.25×
Colorado3,7960.29×
Vermont3,6942.53×
South Carolina3,6570.29×
Kentucky3,4530.33×
Oregon3,3450.35×
Utah2,9980.4×
Nevada2,8550.36×
Minnesota2,6780.22×
Wisconsin2,5810.21×
Alabama2,3240.2×
Louisiana2,2360.21×
Oklahoma1,9620.21×
Iowa1,9400.28×
Kansas1,8550.28×
Mississippi1,4590.21×
Arkansas1,4510.21×
Washington, District of Columbia1,3290.53×
Nebraska1,3200.32×
Delaware1,1180.49×
New Mexico1,0700.26×
Idaho1,0150.24×
West Virginia9620.25×
Hawaii8290.23×
South Dakota6830.36×
Montana6530.28×
North Dakota5510.32×
Wyoming4960.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New England Revolution audience
BrandAffinityCategory
Soldering iron52.66×Home & Garden
Sporting Kansas City147.88×Sports
Colorado Rapids163.38×Sports
Chicago Fire Soccer Club68.51×Sports
Fulham F.C.93.58×Sports
Seattle Sounders FC63.97×Sports
Brad Marchand46.88×Sports
Bill Belichick17.33×Sports
DeMoulas Market Basket17.77×Business & Career
Boston Bruins17.63×Sports
Gillette Stadium51.28×Sports
Tampa Bay Rowdies81.25×Sports
Warner Bros. Movie World - Gold Coast, Australia16.87×Travel & Leisure
Boston (magazine)15.69×News
Papa Gino's35.16×Food & Beverages
Massively multiplayer online real-time strategy game13.74×Games
Tottenham Hotspur F.C.14.95×Sports
FC Dallas35.75×Sports
Faneuil Hall Marketplace35.42×
Harry Wilson93.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New England Revolution audience
TraitClusterScore
Risk AppetiteTHRILL1.37
Career OrientationPOWER1.28
Sports ActivityPOWER1.18
Convenience OrientationPREMIUM1.17
Early Adopter MentalityPOWER1.13
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for New England Revolution
CountryShare
United States49.2%
Brazil3.8%
Ecuador3.0%

See New England Revolution audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does New England Revolution have in United States?

New England Revolution has an estimated audience of 831,119 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of New England Revolution fans?

20.8% of New England Revolution fans are female, 79.2% are male, with an average age of 39.6 years.

Which brands do New England Revolution fans like most?

New England Revolution fans show strongest brand affinity for Soldering iron (52.66×), Sporting Kansas City (147.88×), and Colorado Rapids (163.38×) over the country average.

Where do New England Revolution fans live in United States?

New England Revolution fans in United States are most concentrated in Massachusetts (reach 204,809), California (reach 33,078), and Florida (reach 29,191). These three regions account for the largest share of the active audience.

What other brands do New England Revolution fans also like?

Beyond New England Revolution itself, the audience over-indexes on Sporting Kansas City (147.88×), Colorado Rapids (163.38×), Chicago Fire Soccer Club (68.51×), and Fulham F.C. (93.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New England Revolution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.