Rascasse Audience Intelligence

Boston (magazine) Audience in United States

A data profile of the people who buy, follow and care about Boston (magazine) in United States — modelled from more than twelve digital signal sources. Boston (magazine) has an estimated audience of 4,932,884 people in United States.

#178among Website / Newspaper / Magazine in United States#33in News

The average Boston (magazine) fan in United States is 44.6 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Namecheap, Boston Bruins, MBTA Commuter Rail, with strongest over-indexing on Namecheap (251.02× the country average).

Demographically, the Boston (magazine) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston (magazine) fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Namecheap.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston (magazine) profile in United States.

Audience size
4.9M
in United States
Gender
64.8%♀
35.2% male
Age
44.6
average years
Country rank
#6791
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Boston (magazine)

64.8% are female, 35.2% are male, average age 44.6.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Boston (magazine) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age44.6
Estimated audience size4,932,884
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Boston (magazine) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Boston (magazine) audience comes from United States.

Worldwide audience distribution share by country for Boston (magazine)
CountryShare
United States34.4%
Canada6.2%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~900K9.67×
02New Hampshire~60K3.35×
03Rhode Island~40K2.76×
04Maine~40K2.42×
05Vermont~20K2.04×
06Connecticut~80K1.65×
07New York~300K1.18×
08Washington, District of Columbia~20K1.12×
09Mississippi~40K1.05×
10New Jersey~100K1.03×
11Virginia~90K0.81×
12Florida~300K0.80×
13Maryland~60K0.80×
14Pennsylvania~100K0.77×
15Georgia~100K0.76×
16Michigan~90K0.70×
17Colorado~50K0.69×
18Alabama~50K0.69×
19Illinois~100K0.68×
20North Carolina~100K0.68×
21Arizona~70K0.68×
22Washington~60K0.68×
23Minnesota~50K0.68×
24California~300K0.67×
25Hawaii~10K0.67×
26Texas~300K0.66×
27Ohio~90K0.64×
28Delaware~8K0.63×
29Utah~30K0.62×
30South Carolina~40K0.60×
31South Dakota~6K0.59×
32Alaska~6K0.59×
33Tennessee~50K0.58×
34Missouri~40K0.57×
35Oregon~30K0.57×
36Louisiana~30K0.55×
37Arkansas~20K0.55×
38Nevada~20K0.54×
39North Dakota~5K0.54×
40Indiana~50K0.53×
41Kentucky~30K0.52×
42Wisconsin~40K0.51×
43Kansas~20K0.51×
44New Mexico~10K0.51×
45Iowa~20K0.49×
46Montana~6K0.48×
47Nebraska~10K0.47×
48Oklahoma~20K0.46×
49Idaho~10K0.46×
50West Virginia~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Boston (magazine), United States
0.45×1.00×9.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston (magazine) audience
#·InterestCategoryAffinity×
01NamecheapTechnology & Electronics251.02×
02TD GardenSports26.30×
03MBTA Commuter RailCars & Mobility24.63×
04Porsche BoxsterCars & Mobility21.96×
05Boston CollegeBusiness & Career19.77×
06Boston BruinsSports18.95×
07University of CambridgeBusiness & Career12.49×
08NESNMovies & TV10.27×
09Single-family detached homeHome & Garden6.67×
10Boston Red SoxSports5.36×
11First class travelTravel & Leisure4.35×
12Sustainable energyHome & Garden4.05×
13Trader Joe'sShopping3.90×
14Renewable energyBusiness & Career3.51×
15Mortgage loansBusiness & Career3.33×
16AirbnbTravel & Leisure3.23×
17FedExBusiness & Career2.99×
18IKEAHome & Garden2.61×
19PinterestInternet & Social Media2.38×
20FurnitureHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.91×
Quality AwarenessPREMIUM2.06×
TravellingTHRILL2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
TraditionCONSERVATISM0.87×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston (magazine) have in United States?

Boston (magazine) has an estimated audience of 4,932,884 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Boston (magazine) fans?

64.8% of Boston (magazine) fans are female, 35.2% are male, with an average age of 44.6 years.

03

Which brands do Boston (magazine) fans like most?

Boston (magazine) fans show strongest brand affinity for Namecheap (251.02×), Boston Bruins (18.95×), and MBTA Commuter Rail (24.63×) over the country average.

04

Where do Boston (magazine) fans live in United States?

Boston (magazine) fans in United States are most concentrated in Massachusetts (reach ~900K), California (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Boston (magazine) fans also like?

Beyond Boston (magazine) itself, the audience over-indexes on Boston Bruins (18.95×), MBTA Commuter Rail (24.63×), Trader Joe's (3.9×), and Airbnb (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Boston (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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