Boston (magazine) Audience in United States

Boston (magazine) logo

Boston (magazine) has an estimated audience of 4,726,261 people in United States. 64.8% are female, 35.2% are male, average age 44.6. Top regions: Massachusetts, California, New York. Top brand affinities: Namecheap, Autism Awareness, Diabetes mellitus awareness, Boston Bruins, Microblogging.

The average Boston (magazine) fan in United States is 44.6 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Namecheap, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Namecheap (285.34× the country average). Demographically, the Boston (magazine) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Boston (magazine) fans

Demographic split for Boston (magazine) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age44.6
Estimated audience size4,726,261

Audience persona

The typical Boston (magazine) fan in United States is more female, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Namecheap.

Top regions in United States

Top regions ranked by reach for Boston (magazine) in United States
RegionReachAffinity
Massachusetts895,8769.62×
California366,8370.71×
New York324,8961.23×
Texas283,7120.7×
Florida264,8900.83×
New Jersey127,7831.06×
Pennsylvania123,6120.78×
Georgia114,8770.79×
Illinois113,4320.72×
North Carolina99,7460.7×
Ohio95,9570.66×
Virginia95,5630.83×
Michigan90,4300.73×
Connecticut79,8631.68×
Arizona66,8860.69×
Maryland65,6990.81×
Washington64,6030.68×
New Hampshire60,4193.24×
Tennessee55,1510.58×
Colorado53,6820.72×
Minnesota47,8410.71×
Indiana46,8600.54×
Alabama45,3770.69×
South Carolina43,7560.62×
Missouri43,6010.57×
Maine41,2732.44×
Mississippi40,6531.04×
Rhode Island39,6972.64×
Wisconsin36,7180.52×
Louisiana33,8100.55×
Oregon31,0490.57×
Kentucky29,2750.49×
Utah26,3370.62×
Nevada24,7410.54×
Oklahoma23,6130.45×
Arkansas21,0900.54×
Kansas18,7190.5×
Iowa18,3000.47×
Vermont16,1441.95×
Washington, District of Columbia15,9391.12×
Hawaii13,4260.66×
New Mexico11,5140.49×
Nebraska10,5370.44×
Idaho10,1800.43×
West Virginia9,0510.41×
Delaware7,8240.6×
South Dakota6,2550.57×
Montana5,8350.45×
Alaska5,3140.53×
North Dakota4,8840.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston (magazine) audience
BrandAffinityCategory
Namecheap285.34×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Boston Bruins20.39×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Boston Red Sox8.34×Sports
Roulette13.8×Games
Horoscope8.6×Health
MSN3.53×News
Boston Marathon13.32×Sports
Day trading9.66×Business & Career
Planet Fitness3.01×Sports
Charles, Prince of Wales18.87×Politics & Society
MBTA Commuter Rail16.81×Cars & Mobility
Diaper bag4.66×Kids & Family
Jane Goodall7.95×Pets & Animals
Stop & Shop7.63×Shopping
Cross-country skiing10.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.58
Design AffinityPREMIUM2.33
Risk AppetiteTHRILL1.98
TravellingTHRILL1.81
SustainabilityBALANCE1.65
Career OrientationPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Boston (magazine)
CountryShare
United States32.3%
Canada10.5%
Switzerland4.3%

See Boston (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Boston (magazine) have in United States?

Boston (magazine) has an estimated audience of 4,726,261 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Boston (magazine) fans?

64.8% of Boston (magazine) fans are female, 35.2% are male, with an average age of 44.6 years.

Which brands do Boston (magazine) fans like most?

Boston (magazine) fans show strongest brand affinity for Namecheap (285.34×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Boston (magazine) fans live in United States?

Boston (magazine) fans in United States are most concentrated in Massachusetts (reach 895,876), California (reach 366,837), and New York (reach 324,896). These three regions account for the largest share of the active audience.

What other brands do Boston (magazine) fans also like?

Beyond Boston (magazine) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Boston Bruins (20.39×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.