Rascasse Audience Intelligence

University of Cambridge Audience in United States

A data profile of the people who buy, follow and care about University of Cambridge in United States — modelled from more than twelve digital signal sources. University of Cambridge has an estimated audience of 1,978,579 people in United States.

#66among University in United States#1124among POI in United States#1082in Business & Career

The average University of Cambridge fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bill Belichick, University of Southampton, Newcastle University, with strongest over-indexing on Bill Belichick (65.35× the country average).

Demographically, the University of Cambridge audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Cambridge fan in United States is more female, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for Bill Belichick.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Cambridge profile in United States.

Audience size
2M
in United States
Gender
57.4%♀
42.6% male
Age
34.2
average years
Country rank
#14361
POI in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Cambridge fans

57.4% are female, 42.6% are male, average age 34.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for University of Cambridge audience in United States
MetricValue
Female57.4%
Male42.6%
Average age34.2
Estimated audience size1,978,579
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the University of Cambridge audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

13.6%

of the worldwide University of Cambridge audience comes from United States.

Worldwide audience distribution share by country for University of Cambridge
CountryShare
Japan15.0%
United States13.6%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Cambridge audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Cambridge fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.59×
02Washington, District of Columbia~10K2.35×
03Connecticut~30K1.56×
04California~300K1.45×
05New York~200K1.42×
06Virginia~70K1.40×
07Maryland~50K1.35×
08Rhode Island~8K1.33×
09New Jersey~60K1.27×
10Washington~50K1.23×
11Vermont~4K1.17×
12New Hampshire~9K1.16×
13Maine~8K1.12×
14Illinois~70K1.11×
15Georgia~60K1.06×
16Oregon~20K1.04×
17Hawaii~9K1.04×
18Texas~200K1.03×
19Florida~100K1.03×
20Pennsylvania~70K1.03×
21North Carolina~60K0.97×
22Colorado~30K0.97×
23Delaware~5K0.97×
24Minnesota~30K0.95×
25Arizona~40K0.90×
26Utah~20K0.90×
27Alaska~4K0.90×
28South Dakota~4K0.87×
29Michigan~40K0.86×
30Indiana~30K0.86×
31Iowa~10K0.86×
32Montana~5K0.86×
33North Dakota~3K0.85×
34Tennessee~30K0.84×
35New Mexico~8K0.82×
36Ohio~50K0.81×
37Missouri~30K0.80×
38South Carolina~20K0.80×
39Kansas~10K0.80×
40Idaho~8K0.80×
41Wisconsin~20K0.79×
42Kentucky~20K0.79×
43Arkansas~10K0.79×
44Nebraska~8K0.79×
45West Virginia~7K0.79×
46Nevada~10K0.78×
47Oklahoma~20K0.77×
48Mississippi~10K0.76×
49Alabama~20K0.74×
50Louisiana~20K0.73×
Fig. 06

Affinity by region

Affinity by region — University of Cambridge, United States
0.73×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Cambridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Cambridge audience
#·InterestCategoryAffinity×
01Leeds Trinity UniversityBusiness & Career253.86×
02Leeds Metropolitan UniversityBusiness & Career204.43×
03University of SouthamptonBusiness & Career202.32×
04University of SheffieldBusiness & Career198.11×
05Northumbria UniversityBusiness & Career195.25×
06University of ExeterBusiness & Career135.74×
07Newcastle UniversityBusiness & Career135.73×
08Free University of BerlinBusiness & Career125.06×
09University of WestminsterBusiness & Career122.09×
10University of HullBusiness & Career121.50×
11Manchester Metropolitan UniversityBusiness & Career114.04×
12Imperial College LondonBusiness & Career107.59×
13University of ManchesterBusiness & Career103.70×
14King's College LondonBusiness & Career85.84×
15University of LeedsBusiness & Career78.91×
16CambridgeTravel & Leisure71.00×
17London School of EconomicsBusiness & Career70.52×
18Bill BelichickSports65.35×
19Smart ShoppingShopping52.35×
20Harvard UniversityBusiness & Career18.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Cambridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Cambridge audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.71×
IndividualismJOY1.68×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Cambridge audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.97×
Pet OwnershipJOY0.97×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Cambridge have in United States?

University of Cambridge has an estimated audience of 1,978,579 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of Cambridge fans?

57.4% of University of Cambridge fans are female, 42.6% are male, with an average age of 34.2 years.

03

Which brands do University of Cambridge fans like most?

University of Cambridge fans show strongest brand affinity for Bill Belichick (65.35×), University of Southampton (202.32×), and Newcastle University (135.73×) over the country average.

04

Where do University of Cambridge fans live in United States?

University of Cambridge fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of Cambridge fans also like?

Beyond University of Cambridge itself, the audience over-indexes on University of Southampton (202.32×), Newcastle University (135.73×), Cambridge (71×), and University of Sheffield (198.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Cambridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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