University of Cambridge Audience in United States

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University of Cambridge has an estimated audience of 1,978,579 people in United States. 57.4% are female, 42.6% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Bill Belichick, University of Southampton, Newcastle University, Cambridge, University of Sheffield.

The average University of Cambridge fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bill Belichick, University of Southampton, Newcastle University, with strongest over-indexing on Bill Belichick (65.35× the country average). Demographically, the University of Cambridge audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Cambridge fans

Demographic split for University of Cambridge audience in United States
MetricValue
Female57.4%
Male42.6%
Average age34.2
Estimated audience size1,978,579

Audience persona

The typical University of Cambridge fan in United States is more female, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Bill Belichick.

Top regions in United States

Top regions ranked by reach for University of Cambridge in United States
RegionReachAffinity
California330,5661.52×
Texas174,4071.03×
New York167,6511.52×
Florida138,7601.04×
Massachusetts110,4542.83×
Illinois77,5821.18×
Virginia71,3771.48×
Pennsylvania70,4991.06×
Georgia68,4271.12×
New Jersey64,9881.29×
North Carolina60,1211.01×
Washington51,1801.29×
Ohio49,8690.82×
Maryland49,1261.44×
Michigan45,3750.88×
Arizona35,3650.88×
Connecticut33,4151.68×
Tennessee31,6350.8×
Colorado31,253
Indiana30,2400.84×
Minnesota26,0400.92×
Oregon24,9191.1×
Missouri24,4490.77×
South Carolina22,8350.77×
Wisconsin21,4840.72×
Kentucky18,1200.73×
Alabama18,0320.65×
Louisiana16,3020.64×
Washington, District of Columbia16,1302.71×
Utah15,3560.87×
Oklahoma14,2740.65×
Nevada13,6820.71×
Iowa13,4450.82×
Arkansas11,2120.69×
Kansas10,8030.69×
New Hampshire9,6371.24×
Mississippi8,6910.53×
Rhode Island8,5241.35×
Hawaii8,497
Maine8,2841.17×
New Mexico6,6270.67×
Idaho6,3530.64×
Nebraska6,3440.64×
West Virginia5,5040.6×
Delaware5,1120.94×
Vermont4,1531.2×
Montana3,3350.61×
Alaska3,1390.74×
South Dakota2,6160.57×
North Dakota1,9720.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Cambridge audience
BrandAffinityCategory
Bill Belichick65.35×Sports
University of Southampton202.32×Business & Career
Newcastle University135.73×Business & Career
Cambridge71×Travel & Leisure
University of Sheffield198.11×Business & Career
London School of Economics70.52×Business & Career
Imperial College London107.59×Business & Career
Smart Shopping52.35×Shopping
Northumbria University195.25×Business & Career
University of Westminster122.09×Business & Career
Manchester Metropolitan University114.04×Business & Career
Leeds Metropolitan University204.43×Business & Career
Leeds Trinity University253.86×Business & Career
King's College London85.84×Business & Career
University of Manchester103.7×Business & Career
Harvard University18.31×Business & Career
University of Exeter135.74×Business & Career
University of Leeds78.91×Business & Career
University of Hull121.5×Business & Career
Free University of Berlin125.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Cambridge audience
TraitClusterScore
Convenience OrientationPREMIUM1.98
Community OrientationOPEN1.64
Career OrientationPOWER1.5
Quality AwarenessPREMIUM1.5
IndividualismJOY1.49
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for University of Cambridge
CountryShare
Japan15.0%
United States13.6%
United Kingdom9.9%

See University of Cambridge audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Cambridge have in United States?

University of Cambridge has an estimated audience of 1,978,579 people in United States, concentrated in California and Texas.

What is the gender split and age of University of Cambridge fans?

57.4% of University of Cambridge fans are female, 42.6% are male, with an average age of 34.2 years.

Which brands do University of Cambridge fans like most?

University of Cambridge fans show strongest brand affinity for Bill Belichick (65.35×), University of Southampton (202.32×), and Newcastle University (135.73×) over the country average.

Where do University of Cambridge fans live in United States?

University of Cambridge fans in United States are most concentrated in California (reach 330,566), Texas (reach 174,407), and New York (reach 167,651). These three regions account for the largest share of the active audience.

What other brands do University of Cambridge fans also like?

Beyond University of Cambridge itself, the audience over-indexes on University of Southampton (202.32×), Newcastle University (135.73×), Cambridge (71×), and University of Sheffield (198.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Cambridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.