Rascasse Audience Intelligence

University of Leeds Audience in United States

A data profile of the people who buy, follow and care about University of Leeds in United States — modelled from more than twelve digital signal sources. University of Leeds has an estimated audience of 340,821 people in United States.

#390among University in United States#5184among POI in United States#2772in Business & Career

The average University of Leeds fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Leeds profile in United States.

Audience size
341K
in United States
Gender
62.6%♀
37.4% male
Age
36.9
average years
Country rank
#45250
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Leeds fans

62.6% are female, 37.4% are male, average age 36.9.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for University of Leeds audience in United States
MetricValue
Female62.6%
Male37.4%
Average age36.9
Estimated audience size340,821
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the University of Leeds audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3915%
40-4927%
50+13%
Fig. 04

Worldwide distribution

12.3%

of the worldwide University of Leeds audience comes from United States.

Worldwide audience distribution share by country for University of Leeds
CountryShare
United Kingdom17.3%
United States12.3%
China11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Leeds audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Leeds fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.52×
02Massachusetts~10K1.79×
03New York~30K1.49×
04California~50K1.43×
05Oregon~5K1.39×
06Virginia~10K1.34×
07Vermont<1K1.32×
08Maryland~8K1.29×
09Washington~9K1.25×
10Colorado~6K1.19×
11Connecticut~4K1.17×
12Illinois~10K1.16×
13Pennsylvania~10K1.14×
14New Jersey~10K1.14×
15Hawaii~2K1.13×
16New Mexico~2K1.07×
17Maine~1K1.07×
18Rhode Island~1K1.07×
19New Hampshire~1K1.04×
20Kansas~3K1.03×
21North Carolina~10K1.01×
22Wisconsin~5K0.98×
23Alaska<1K0.98×
24North Dakota<1K0.97×
25Delaware<1K0.96×
26Arizona~7K0.95×
27Utah~3K0.95×
28South Dakota<1K0.94×
29Montana<1K0.93×
30Minnesota~5K0.92×
31Georgia~9K0.89×
32West Virginia~1K0.89×
33Idaho~1K0.87×
34Texas~30K0.86×
35Kentucky~4K0.86×
36Nebraska~1K0.86×
37South Carolina~4K0.85×
38Ohio~9K0.84×
39Iowa~2K0.84×
40Mississippi~2K0.84×
41Indiana~5K0.83×
42Nevada~3K0.83×
43Arkansas~2K0.83×
44Michigan~7K0.82×
45Florida~20K0.79×
46Missouri~4K0.79×
47Oklahoma~3K0.79×
48Tennessee~5K0.78×
49Louisiana~3K0.78×
50Alabama~4K0.76×
Fig. 06

Affinity by region

Affinity by region — University of Leeds, United States
0.76×1.00×2.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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