Rascasse Audience Intelligence

University of Leeds Audience in Germany

A data profile of the people who buy, follow and care about University of Leeds in Germany — modelled from more than twelve digital signal sources. University of Leeds has an estimated audience of 280,676 people in Germany.

#65among University in Germany#1739among POI in Germany#1230in Business & Career

The average University of Leeds fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include University College London, University of Cambridge, London School of Economics, with strongest over-indexing on University College London (379.32× the country average).

Demographically, the University of Leeds audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Leeds fan in Germany is more female, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for University College London.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Leeds profile in Germany.

Audience size
281K
in Germany
Gender
61.5%♀
38.5% male
Age
36.0
average years
Country rank
#18207
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Leeds fans

61.5% are female, 38.5% are male, average age 36.0.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for University of Leeds audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age36.0
Estimated audience size280,676
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the University of Leeds audience in Germany
Age bracketShare%
16-1943%
20-297%
30-397%
40-4925%
50+19%
Fig. 04

Worldwide distribution

10.1%

of the worldwide University of Leeds audience comes from Germany.

Worldwide audience distribution share by country for University of Leeds
CountryShare
United Kingdom17.3%
United States12.3%
China11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Leeds audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Leeds fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.58×
02Berlin~20K1.53×
03Hamburg~9K1.41×
04Baden-Württemberg~40K1.12×
05Bremen~3K1.10×
06Bayern~50K1.07×
07Saarland~3K0.98×
08Mecklenburg-Vorpommern~5K0.92×
09Nordrhein-Westfalen~60K0.91×
10Sachsen~10K0.91×
11Thüringen~6K0.91×
12Sachsen-Anhalt~7K0.90×
13Schleswig-Holstein~9K0.88×
14Brandenburg~8K0.88×
15Rheinland-Pfalz~10K0.83×
16Niedersachsen~20K0.76×
Fig. 06

Affinity by region

Affinity by region — University of Leeds, Germany
0.76×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Leeds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Leeds audience
#·InterestCategoryAffinity×
01Durham UniversityBusiness & Career467.80×
02University College LondonBusiness & Career379.32×
03King's College LondonBusiness & Career337.79×
04Nottingham Trent UniversityBusiness & Career300.97×
05University of CambridgeBusiness & Career224.54×
06London School of EconomicsBusiness & Career205.15×
07Queen Mary University of LondonBusiness & Career196.63×
08University of Southern CaliforniaBusiness & Career184.31×
09Maastricht UniversityBusiness & Career172.05×
10Aarhus UniversityBusiness & Career159.05×
11Princeton UniversityBusiness & Career158.37×
12University of NottinghamBusiness & Career156.71×
13University of ZurichBusiness & Career138.85×
14Paris Dauphine UniversityBusiness & Career133.42×
15University of BolognaBusiness & Career130.19×
16Tsinghua UniversityBusiness & Career113.91×
17Stanford UniversityBusiness & Career106.88×
18University of California, BerkeleyBusiness & Career96.04×
19Erasmus University RotterdamBusiness & Career91.01×
20University of OxfordBusiness & Career67.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Leeds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Leeds audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER6.29×
PatriotismCONSERVATISM4.74×
Career OrientationPOWER3.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Leeds audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.94×
Design AffinityPREMIUM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Leeds have in Germany?

University of Leeds has an estimated audience of 280,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of University of Leeds fans?

61.5% of University of Leeds fans are female, 38.5% are male, with an average age of 36.0 years.

03

Which brands do University of Leeds fans like most?

University of Leeds fans show strongest brand affinity for University College London (379.32×), University of Cambridge (224.54×), and London School of Economics (205.15×) over the country average.

04

Where do University of Leeds fans live in Germany?

University of Leeds fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Leeds fans also like?

Beyond University of Leeds itself, the audience over-indexes on University of Cambridge (224.54×), London School of Economics (205.15×), Nottingham Trent University (300.97×), and Durham University (467.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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