University of Leeds Audience in Germany
University of Leeds has an estimated audience of 280,676 people in Germany. 61.5% are female, 38.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: University College London, University of Cambridge, London School of Economics, Nottingham Trent University, Durham University.
The average University of Leeds fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include University College London, University of Cambridge, London School of Economics, with strongest over-indexing on University College London (379.32× the country average). Demographically, the University of Leeds audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Leeds fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 36.0 |
| Estimated audience size | 280,676 |
Audience persona
The typical University of Leeds fan in Germany is more female, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for University College London.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,169 | 0.91× |
| Bayern | 50,712 | 1.12× |
| Baden-Württemberg | 45,583 | 1.19× |
| Hessen | 37,702 | 1.76× |
| Berlin | 22,278 | 1.78× |
| Niedersachsen | 17,428 | 0.64× |
| Sachsen | 11,706 | 0.85× |
| Hamburg | 10,633 | 1.68× |
| Rheinland-Pfalz | 8,660 | 0.62× |
| Schleswig-Holstein | 7,417 | 0.74× |
| Brandenburg | 5,843 | 0.67× |
| Thüringen | 4,993 | 0.7× |
| Sachsen-Anhalt | 4,041 | 0.56× |
| Mecklenburg-Vorpommern | 3,838 | 0.72× |
| Saarland | 2,968 | 0.86× |
| Bremen | 2,912 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University College London | 379.32× | Business & Career |
| University of Cambridge | 224.54× | Business & Career |
| London School of Economics | 205.15× | Business & Career |
| Nottingham Trent University | 300.97× | Business & Career |
| Durham University | 467.8× | Business & Career |
| Maastricht University | 172.05× | Business & Career |
| King's College London | 337.79× | Business & Career |
| Paris Dauphine University | 133.42× | Business & Career |
| Tsinghua University | 113.91× | Business & Career |
| University of Zurich | 138.85× | Business & Career |
| University of Bologna | 130.19× | Business & Career |
| University of Oxford | 67.4× | Business & Career |
| Aarhus University | 159.05× | Business & Career |
| Stanford University | 106.88× | Business & Career |
| University of Southern California | 184.31× | Business & Career |
| University of Nottingham | 156.71× | Business & Career |
| Princeton University | 158.37× | Business & Career |
| Erasmus University Rotterdam | 91.01× | Business & Career |
| University of California, Berkeley | 96.04× | Business & Career |
| Queen Mary University of London | 196.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.35 |
| Career Orientation | POWER | 2.34 |
| Early Adopter Mentality | POWER | 1.87 |
| Sustainability | BALANCE | 1.64 |
| Individualism | JOY | 1.6 |
| Tradition | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 12.3% |
| China | 11.9% |
See University of Leeds audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does University of Leeds have in Germany?
University of Leeds has an estimated audience of 280,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of University of Leeds fans?
61.5% of University of Leeds fans are female, 38.5% are male, with an average age of 36.0 years.
Which brands do University of Leeds fans like most?
University of Leeds fans show strongest brand affinity for University College London (379.32×), University of Cambridge (224.54×), and London School of Economics (205.15×) over the country average.
Where do University of Leeds fans live in Germany?
University of Leeds fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,169), Bayern (reach 50,712), and Baden-Württemberg (reach 45,583). These three regions account for the largest share of the active audience.
What other brands do University of Leeds fans also like?
Beyond University of Leeds itself, the audience over-indexes on University of Cambridge (224.54×), London School of Economics (205.15×), Nottingham Trent University (300.97×), and Durham University (467.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University of Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.