Rascasse Audience Intelligence

Maastricht University Audience in Germany

A data profile of the people who buy, follow and care about Maastricht University in Germany — modelled from more than twelve digital signal sources. Maastricht University has an estimated audience of 661,376 people in Germany.

#13among University in Germany#756among POI in Germany#735in Business & Career

The average Maastricht University fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include FC Bayern Munich, Harry Potter, Entertainment, with strongest over-indexing on FC Bayern Munich (2.34× the country average).

Demographically, the Maastricht University audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maastricht University fan in Germany is balanced, around 36.5 years old, with strong Tradition tendencies and a notable affinity for FC Bayern Munich.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maastricht University profile in Germany.

Audience size
661K
in Germany
Gender
53.4%♀
46.6% male
Age
36.5
average years
Country rank
#9286
POI in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maastricht University fans

53.4% are female, 46.6% are male, average age 36.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Maastricht University audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age36.5
Estimated audience size661,376
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Maastricht University audience in Germany
Age bracketShare%
16-1935%
20-2912%
30-3910%
40-4929%
50+14%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Maastricht University audience comes from Germany.

Worldwide audience distribution share by country for Maastricht University
CountryShare
Germany45.8%
Netherlands6.2%
United States5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maastricht University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maastricht University fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K2.44×
02Hessen~100K2.01×
03Hamburg~30K1.77×
04Berlin~40K1.44×
05Rheinland-Pfalz~40K1.15×
06Bremen~6K1.10×
07Bayern~100K1.00×
08Baden-Württemberg~80K0.86×
09Saarland~7K0.82×
10Schleswig-Holstein~20K0.80×
11Niedersachsen~50K0.74×
12Mecklenburg-Vorpommern~9K0.73×
13Thüringen~10K0.71×
14Brandenburg~10K0.70×
15Sachsen-Anhalt~10K0.70×
16Sachsen~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Maastricht University, Germany
0.61×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maastricht University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maastricht University audience
#·InterestCategoryAffinity×
01RossmannShopping2.80×
02Real Madrid C.F.Sports2.78×
03Harry PotterMovies & TV2.55×
04UEFA Champions LeagueSports2.47×
05Amazon.comShopping2.35×
06FC Bayern MunichSports2.34×
07IKEAHome & Garden2.29×
08BundesligaSports2.21×
09ReadingLiterature2.00×
10PetsPets & Animals2.00×
11VehiclesCars & Mobility1.94×
12GermanyTravel & Leisure1.92×
13SportsSports1.91×
14EntertainmentMovies & TV1.88×
15MoviesMovies & TV1.86×
16Outdoor recreationSports1.85×
17FoodFood & Beverages1.83×
18Food and drinkFood & Beverages1.81×
19MusicBusiness & Career1.78×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maastricht University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maastricht University audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.99×
Pet OwnershipJOY1.91×
Design AffinityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maastricht University audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
SpiritualityBALANCE0.80×
Community OrientationOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maastricht University have in Germany?

Maastricht University has an estimated audience of 661,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maastricht University fans?

53.4% of Maastricht University fans are female, 46.6% are male, with an average age of 36.5 years.

03

Which brands do Maastricht University fans like most?

Maastricht University fans show strongest brand affinity for FC Bayern Munich (2.34×), Harry Potter (2.55×), and Entertainment (1.88×) over the country average.

04

Where do Maastricht University fans live in Germany?

Maastricht University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~100K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maastricht University fans also like?

Beyond Maastricht University itself, the audience over-indexes on Harry Potter (2.55×), Entertainment (1.88×), Reading (2×), and Germany (1.92×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Maastricht University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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