Maastricht University Audience in Germany
Maastricht University has an estimated audience of 661,376 people in Germany. 53.4% are female, 46.6% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Harry Potter, Entertainment, FC Bayern Munich, Reading, Germany.
The average Maastricht University fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Harry Potter, Entertainment, FC Bayern Munich, with strongest over-indexing on Harry Potter (2.55× the country average). Demographically, the Maastricht University audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Maastricht University fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 36.5 |
| Estimated audience size | 661,376 |
Audience persona
The typical Maastricht University fan in Germany is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 381,509 | 2.64× |
| Bayern | 111,668 | 1.05× |
| Hessen | 108,641 | 2.16× |
| Baden-Württemberg | 56,791 | 0.63× |
| Niedersachsen | 45,834 | 0.71× |
| Berlin | 45,785 | 1.55× |
| Rheinland-Pfalz | 36,991 | 1.12× |
| Hamburg | 27,402 | 1.83× |
| Schleswig-Holstein | 17,343 | 0.73× |
| Sachsen | 14,742 | 0.45× |
| Brandenburg | 9,226 | 0.45× |
| Bremen | 6,563 | 1.16× |
| Thüringen | 6,150 | 0.36× |
| Sachsen-Anhalt | 4,715 | 0.28× |
| Saarland | 4,672 | 0.58× |
| Mecklenburg-Vorpommern | 3,871 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.55× | Movies & TV |
| Entertainment | 1.88× | Movies & TV |
| FC Bayern Munich | 2.34× | Sports |
| Reading | 2× | Literature |
| Germany | 1.92× | Travel & Leisure |
| Food and drink | 1.81× | Food & Beverages |
| Sports | 1.91× | Sports |
| Vehicles | 1.94× | Cars & Mobility |
| Food | 1.83× | Food & Beverages |
| Music | 1.78× | Business & Career |
| Bundesliga | 2.21× | Sports |
| UEFA Champions League | 2.47× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Movies | 1.86× | Movies & TV |
| Rossmann | 2.8× | Shopping |
| Outdoor recreation | 1.85× | Sports |
| Pets | 2× | Pets & Animals |
| Amazon.com | 2.35× | Shopping |
| Real Madrid C.F. | 2.78× | Sports |
| IKEA | 2.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.01 |
| Career Orientation | POWER | 2.68 |
| Risk Appetite | THRILL | 1.81 |
| Sustainability | BALANCE | 1.73 |
| Urban Lifestyle | OPEN | 1.52 |
| Mindfulness | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.1% |
| Netherlands | 6.3% |
| United States | 5.7% |
See Maastricht University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Maastricht University have in Germany?
Maastricht University has an estimated audience of 661,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maastricht University fans?
53.4% of Maastricht University fans are female, 46.6% are male, with an average age of 36.5 years.
Which brands do Maastricht University fans like most?
Maastricht University fans show strongest brand affinity for Harry Potter (2.55×), Entertainment (1.88×), and FC Bayern Munich (2.34×) over the country average.
Where do Maastricht University fans live in Germany?
Maastricht University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 381,509), Bayern (reach 111,668), and Hessen (reach 108,641). These three regions account for the largest share of the active audience.
What other brands do Maastricht University fans also like?
Beyond Maastricht University itself, the audience over-indexes on Entertainment (1.88×), FC Bayern Munich (2.34×), Reading (2×), and Germany (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maastricht University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.