Tsinghua University Audience in Germany
Tsinghua University has an estimated audience of 391,782 people in Germany. 51.9% are female, 48.1% are male, average age 27.6. Top brand affinities: Free University of Berlin, JACK & JONES, Columbia University, University of Leeds, University of London.
Top brand affinities include Free University of Berlin, JACK & JONES, Columbia University, with strongest over-indexing on Free University of Berlin (64.38× the country average). Demographically, the Tsinghua University audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Tsinghua University fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 27.6 |
| Estimated audience size | 391,782 |
Audience persona
The typical Tsinghua University fan in Germany is balanced, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Free University of Berlin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Free University of Berlin | 64.38× | Business & Career |
| JACK & JONES | 55.41× | Fashion & Accessoires |
| Columbia University | 55.78× | Business & Career |
| University of Leeds | 46.81× | Business & Career |
| University of London | 41.24× | Business & Career |
| University of Potsdam | 100.79× | Business & Career |
| University of Oxford | 20× | Business & Career |
| Maccabi Tel Aviv | 66.04× | Sports |
| Yale University | 34.35× | Business & Career |
| Humboldt University of Berlin | 14.25× | Business & Career |
| University of Cambridge | 20× | Business & Career |
| Elizabeth Debicki | 20× | Movies & TV |
| Nail clipper | 25.83× | Beauty & Wellness |
| Rose Leslie | 20× | Movies & TV |
| Adriana Lima | 12.96× | Fashion & Accessoires |
| University of Hamburg | 20× | Business & Career |
| Tom Hiddleston | 17.38× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| Borussia Dortmund | 1.94× | Sports |
| Victoria Justice | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.44 |
| Career Orientation | POWER | 2.15 |
| Risk Appetite | THRILL | 1.77 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.55 |
| Tradition | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.3% |
| Germany | 13.3% |
| Taiwan | 6.4% |
See Tsinghua University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tsinghua University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.