Rascasse Audience Intelligence

Tsinghua University Audience in Germany

A data profile of the people who buy, follow and care about Tsinghua University in Germany — modelled from more than twelve digital signal sources. Tsinghua University has an estimated audience of 391,782 people in Germany.

#38among University in Germany#1282among POI in Germany#1001in Business & Career

The average Tsinghua University fan in Germany is 27.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include University of Leeds, Columbia University, Stanford University, with strongest over-indexing on University of Leeds (113.91× the country average).

Demographically, the Tsinghua University audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tsinghua University fan in Germany is balanced, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for University of Leeds.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tsinghua University profile in Germany.

Audience size
392K
in Germany
Gender
51.9%♀
48.1% male
Age
27.6
average years
Country rank
#14246
POI in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tsinghua University fans

51.9% are female, 48.1% are male, average age 27.6.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Tsinghua University audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age27.6
Estimated audience size391,782
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Tsinghua University audience in Germany
Age bracketShare%
16-1943%
20-2928%
30-3929%
40-490%
50+0%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Tsinghua University audience comes from Germany.

Worldwide audience distribution share by country for Tsinghua University
CountryShare
Japan53.2%
Germany13.3%
Taiwan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tsinghua University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tsinghua University fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.87×
02Hessen~50K1.57×
03Bayern~100K1.56×
04Baden-Württemberg~70K1.33×
05Hamburg~10K1.15×
06Nordrhein-Westfalen~90K1.11×
07Bremen~3K0.98×
08Saarland~5K0.96×
09Brandenburg~10K0.93×
10Rheinland-Pfalz~20K0.91×
11Thüringen~9K0.91×
12Mecklenburg-Vorpommern~7K0.91×
13Sachsen-Anhalt~9K0.89×
14Schleswig-Holstein~10K0.87×
15Sachsen~20K0.85×
16Niedersachsen~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Tsinghua University, Germany
0.82×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tsinghua University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tsinghua University audience
#·InterestCategoryAffinity×
01University of LeedsBusiness & Career113.91×
02Columbia UniversityBusiness & Career57.78×
03Maccabi Tel AvivSports46.05×
04Yale UniversityBusiness & Career43.45×
05Stanford UniversityBusiness & Career43.30×
06Aphex TwinMusic & Radio26.22×
07University of OxfordBusiness & Career20.00×
08University of CambridgeBusiness & Career20.00×
09Rose LeslieMovies & TV20.00×
10Victoria JusticeMovies & TV20.00×
11University of BonnBusiness & Career20.00×
12SanofiHealth20.00×
13Nail clipperBeauty & Wellness19.92×
14Humboldt University of BerlinBusiness & Career18.07×
15Elizabeth DebickiMovies & TV17.65×
16BandcampMusic & Radio17.40×
17Natalie DormerMovies & TV16.87×
18Tom HiddlestonMovies & TV14.35×
19Adriana LimaFashion & Accessoires11.49×
20Architectural engineeringBusiness & Career10.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tsinghua University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tsinghua University audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.52×
Risk AppetiteTHRILL1.93×
IndividualismJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tsinghua University audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
IndulgenceJOY0.75×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tsinghua University have in Germany?

Tsinghua University has an estimated audience of 391,782 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Tsinghua University fans?

51.9% of Tsinghua University fans are female, 48.1% are male, with an average age of 27.6 years.

03

Which brands do Tsinghua University fans like most?

Tsinghua University fans show strongest brand affinity for University of Leeds (113.91×), Columbia University (57.78×), and Stanford University (43.3×) over the country average.

04

Where do Tsinghua University fans live in Germany?

Tsinghua University fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tsinghua University fans also like?

Beyond Tsinghua University itself, the audience over-indexes on Columbia University (57.78×), Stanford University (43.3×), Yale University (43.45×), and Humboldt University of Berlin (18.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Tsinghua University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tsinghua University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →