Yale University Audience in Germany
Yale University has an estimated audience of 272,247 people in Germany. 64.8% are female, 35.2% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nottingham Trent University, York University, Columbia University, University of Southern California, Princeton University.
The average Yale University fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nottingham Trent University, York University, Columbia University, with strongest over-indexing on Nottingham Trent University (75.52× the country average). Demographically, the Yale University audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Yale University fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 37.7 |
| Estimated audience size | 272,247 |
Audience persona
The typical Yale University fan in Germany is more female, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Nottingham Trent University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,417 | 1.13× |
| Bayern | 47,476 | 1.08× |
| Baden-Württemberg | 38,041 | 1.02× |
| Niedersachsen | 25,553 | 0.97× |
| Hessen | 24,310 | 1.17× |
| Berlin | 18,741 | 1.54× |
| Rheinland-Pfalz | 12,997 | 0.95× |
| Sachsen | 11,309 | 0.85× |
| Schleswig-Holstein | 9,524 | 0.97× |
| Hamburg | 7,809 | 1.27× |
| Brandenburg | 7,638 | 0.9× |
| Thüringen | 5,638 | 0.81× |
| Sachsen-Anhalt | 5,045 | 0.72× |
| Mecklenburg-Vorpommern | 3,698 | 0.71× |
| Saarland | 2,696 | 0.81× |
| Bremen | 2,533 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nottingham Trent University | 75.52× | Business & Career |
| York University | 124.04× | Business & Career |
| Columbia University | 60.76× | Business & Career |
| University of Southern California | 123.69× | Business & Career |
| Princeton University | 102.25× | Business & Career |
| Purple (magazine) | 44.89× | Arts & Culture |
| Yo-yo | 35.29× | Sports |
| University of Pennsylvania | 91.98× | Business & Career |
| University of California, Berkeley | 60.85× | Business & Career |
| Time Out (magazine) | 47.26× | Travel & Leisure |
| Lancaster, Pennsylvania | 112.8× | Travel & Leisure |
| Tsinghua University | 43.45× | Business & Career |
| Celine Dion | 16.36× | Music & Radio |
| Coach | 22.95× | Fashion & Accessoires |
| Dries van Noten | 51× | Fashion & Accessoires |
| London School of Economics | 27.82× | Business & Career |
| University of Leeds | 41.6× | Business & Career |
| New York University | 48.1× | Business & Career |
| Dartmouth College | 106.69× | Business & Career |
| Newcastle University | 36.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.84 |
| Early Adopter Mentality | POWER | 2.22 |
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.55 |
| Community Orientation | OPEN | 1.53 |
| Risk Appetite | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| China | 15.0% |
| India | 3.9% |
See Yale University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Yale University have in Germany?
Yale University has an estimated audience of 272,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yale University fans?
64.8% of Yale University fans are female, 35.2% are male, with an average age of 37.7 years.
Which brands do Yale University fans like most?
Yale University fans show strongest brand affinity for Nottingham Trent University (75.52×), York University (124.04×), and Columbia University (60.76×) over the country average.
Where do Yale University fans live in Germany?
Yale University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,417), Bayern (reach 47,476), and Baden-Württemberg (reach 38,041). These three regions account for the largest share of the active audience.
What other brands do Yale University fans also like?
Beyond Yale University itself, the audience over-indexes on York University (124.04×), Columbia University (60.76×), University of Southern California (123.69×), and Princeton University (102.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yale University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.