Rascasse Audience Intelligence

Yale University Audience in Germany

A data profile of the people who buy, follow and care about Yale University in Germany — modelled from more than twelve digital signal sources. Yale University has an estimated audience of 272,247 people in Germany.

#68among University in Germany#1789among POI in Germany#1247in Business & Career

The average Yale University fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nottingham Trent University, York University, Columbia University, with strongest over-indexing on Nottingham Trent University (75.52× the country average).

Demographically, the Yale University audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yale University fan in Germany is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Nottingham Trent University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yale University profile in Germany.

Audience size
272K
in Germany
Gender
64.8%♀
35.2% male
Age
37.7
average years
Country rank
#18614
POI in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yale University fans

64.8% are female, 35.2% are male, average age 37.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Yale University audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age37.7
Estimated audience size272,247
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Yale University audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Yale University audience comes from Germany.

Worldwide audience distribution share by country for Yale University
CountryShare
United States26.9%
China14.8%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yale University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yale University fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.43×
02Hamburg~8K1.26×
03Hessen~20K1.15×
04Nordrhein-Westfalen~70K1.09×
05Bremen~3K1.09×
06Bayern~50K1.05×
07Baden-Württemberg~40K1.01×
08Schleswig-Holstein~10K1.00×
09Niedersachsen~30K0.95×
10Rheinland-Pfalz~10K0.95×
11Brandenburg~8K0.91×
12Saarland~3K0.91×
13Thüringen~6K0.89×
14Sachsen~10K0.86×
15Mecklenburg-Vorpommern~4K0.83×
16Sachsen-Anhalt~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Yale University, Germany
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yale University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yale University audience
#·InterestCategoryAffinity×
01DelvauxFashion & Accessoires127.47×
02York UniversityBusiness & Career124.04×
03University of Southern CaliforniaBusiness & Career123.69×
04Lancaster, PennsylvaniaTravel & Leisure112.80×
05Dartmouth CollegeBusiness & Career106.69×
06Princeton UniversityBusiness & Career102.25×
07University of PennsylvaniaBusiness & Career91.98×
08Nottingham Trent UniversityBusiness & Career75.52×
09University of California, BerkeleyBusiness & Career60.85×
10Columbia UniversityBusiness & Career60.76×
11Dries van NotenFashion & Accessoires51.00×
12New York UniversityBusiness & Career48.10×
13Time Out (magazine)Travel & Leisure47.26×
14Purple (magazine)Arts & Culture44.89×
15Tsinghua UniversityBusiness & Career43.45×
16University of LeedsBusiness & Career41.60×
17Yo-yoSports35.29×
18London School of EconomicsBusiness & Career27.82×
19CoachFashion & Accessoires22.95×
20Celine DionMusic & Radio16.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yale University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yale University audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.80×
CreativityOPEN1.79×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yale University audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
TravellingTHRILL1.06×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yale University have in Germany?

Yale University has an estimated audience of 272,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yale University fans?

64.8% of Yale University fans are female, 35.2% are male, with an average age of 37.7 years.

03

Which brands do Yale University fans like most?

Yale University fans show strongest brand affinity for Nottingham Trent University (75.52×), York University (124.04×), and Columbia University (60.76×) over the country average.

04

Where do Yale University fans live in Germany?

Yale University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Yale University fans also like?

Beyond Yale University itself, the audience over-indexes on York University (124.04×), Columbia University (60.76×), University of Southern California (123.69×), and Princeton University (102.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Yale University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yale University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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