Rascasse Audience Intelligence

Purple (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Purple (magazine) in Germany — modelled from more than twelve digital signal sources. Purple (magazine) has an estimated audience of 412,600 people in Germany.

#457among Website / Newspaper / Magazine in Germany#161in Arts & Culture

The average Purple (magazine) fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bean bag, Yale University, University of Cambridge, with strongest over-indexing on Bean bag (67.6× the country average).

Demographically, the Purple (magazine) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Purple (magazine) fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Bean bag.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purple (magazine) profile in Germany.

Audience size
413K
in Germany
Gender
59.8%♀
40.2% male
Age
35.6
average years
Country rank
#13664
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Purple (magazine)

59.8% are female, 40.2% are male, average age 35.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Purple (magazine) audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age35.6
Estimated audience size412,600
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Purple (magazine) audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Purple (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Purple (magazine)
CountryShare
United States42.0%
India9.3%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purple (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Purple (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.31×
02Berlin~20K1.15×
03Nordrhein-Westfalen~90K1.05×
04Rheinland-Pfalz~20K1.05×
05Niedersachsen~40K1.04×
06Bremen~4K1.03×
07Baden-Württemberg~60K1.02×
08Bayern~70K1.01×
09Sachsen~20K0.99×
10Brandenburg~10K0.98×
11Hamburg~9K0.97×
12Schleswig-Holstein~10K0.93×
13Thüringen~10K0.93×
14Saarland~4K0.90×
15Mecklenburg-Vorpommern~7K0.87×
16Sachsen-Anhalt~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Purple (magazine), Germany
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purple (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purple (magazine) audience
#·InterestCategoryAffinity×
01Bean bagHome & Garden67.60×
02Yale UniversityBusiness & Career44.89×
03University of CambridgeBusiness & Career19.73×
04ToffifeeFood & Beverages17.86×
05Jaden SmithMovies & TV17.08×
06Miranda KerrFashion & Accessoires14.37×
07Architectural engineeringBusiness & Career11.71×
08Metropolitan Museum of ArtArts & Culture9.68×
09Museum of Modern ArtArts & Culture5.86×
10BabywalzKids & Family5.47×
11Nina ChubaMusic & Radio4.81×
12Artificial nailsBeauty & Wellness4.00×
13CandleHome & Garden3.45×
14PaybackShopping3.37×
15FressnapfShopping2.93×
16NatureHome & Garden2.59×
17VacationsTravel & Leisure2.44×
18FamilyKids & Family2.04×
19RyanairTravel & Leisure1.92×
20GermanyTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purple (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purple (magazine) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.56×
Early Adopter MentalityPOWER1.47×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purple (magazine) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Sports ActivityPOWER0.79×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purple (magazine) have in Germany?

Purple (magazine) has an estimated audience of 412,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Purple (magazine) fans?

59.8% of Purple (magazine) fans are female, 40.2% are male, with an average age of 35.6 years.

03

Which brands do Purple (magazine) fans like most?

Purple (magazine) fans show strongest brand affinity for Bean bag (67.6×), Yale University (44.89×), and University of Cambridge (19.73×) over the country average.

04

Where do Purple (magazine) fans live in Germany?

Purple (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Purple (magazine) fans also like?

Beyond Purple (magazine) itself, the audience over-indexes on Yale University (44.89×), University of Cambridge (19.73×), Jaden Smith (17.08×), and Architectural engineering (11.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Purple (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Purple (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →