Purple (magazine) Audience in Germany
Purple (magazine) has an estimated audience of 297,328 people in Germany. 59.8% are female, 40.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Jaumo, Stradivarius, Tim Heidecker.
The average Purple (magazine) fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Jaumo, with strongest over-indexing on Progressive rock (2.9× the country average). Demographically, the Purple (magazine) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Website / Newspaper / Magazine
Demographics of Purple (magazine) fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 35.6 |
| Estimated audience size | 297,328 |
Audience persona
The typical Purple (magazine) fan in Germany is more female, around 35.6 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,464 | 1.07× |
| Bayern | 67,752 | 1.04× |
| Baden-Württemberg | 56,494 | 1.02× |
| Hessen | 41,405 | 1.34× |
| Niedersachsen | 40,514 | 1.03× |
| Berlin | 21,769 | 1.2× |
| Rheinland-Pfalz | 21,012 | 1.03× |
| Sachsen | 20,050 | 1.01× |
| Schleswig-Holstein | 13,301 | 0.91× |
| Brandenburg | 12,047 | 0.96× |
| Thüringen | 9,408 | 0.91× |
| Hamburg | 9,248 | 1.01× |
| Sachsen-Anhalt | 8,707 | 0.83× |
| Mecklenburg-Vorpommern | 6,222 | 0.8× |
| Saarland | 4,154 | 0.83× |
| Bremen | 3,638 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.9× | Music & Radio |
| Gil Ofarim | 1.87× | Music & Radio |
| Jaumo | 18.97× | Internet & Social Media |
| Stradivarius | 1.97× | Shopping |
| Tim Heidecker | 29.02× | Movies & TV |
| Škoda Kodiaq | 2.11× | Cars & Mobility |
| Hemet, California | 53.52× | Travel & Leisure |
| Ivy Lab | 12.42× | |
| Este, Veneto | 1.79× | Travel & Leisure |
| Anton Hofreiter | 3.86× | Politics & Society |
| Keck School of Medicine of USC | 7.15× | Business & Career |
| Helmond | 16.23× | Travel & Leisure |
| Home Delivery | 1.81× | Food & Beverages |
| Gloria | 3.06× | Music & Radio |
| Picnic | 2.29× | Kids & Family |
| Information sensitivity | 3.1× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.74× | Music & Radio |
| James Frey | 24.65× | Literature |
| Justice | 2.09× | Politics & Society |
| The Name of the Rose | 4.17× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.46 |
| Convenience Orientation | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.4 |
| Sustainability | BALANCE | 1.3 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| India | 9.0% |
| United Kingdom | 8.3% |
See Purple (magazine) audiences in other countries
More Arts & Culture audiences in Germany
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Frequently asked questions
How many fans does Purple (magazine) have in Germany?
Purple (magazine) has an estimated audience of 297,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Purple (magazine) fans?
59.8% of Purple (magazine) fans are female, 40.2% are male, with an average age of 35.6 years.
Which brands do Purple (magazine) fans like most?
Purple (magazine) fans show strongest brand affinity for Progressive rock (2.9×), Gil Ofarim (1.87×), and Jaumo (18.97×) over the country average.
Where do Purple (magazine) fans live in Germany?
Purple (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,464), Bayern (reach 67,752), and Baden-Württemberg (reach 56,494). These three regions account for the largest share of the active audience.
What other brands do Purple (magazine) fans also like?
Beyond Purple (magazine) itself, the audience over-indexes on Gil Ofarim (1.87×), Jaumo (18.97×), Stradivarius (1.97×), and Tim Heidecker (29.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Purple (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.