Toffifee Audience in Germany
Toffifee has an estimated audience of 288,209 people in Germany. 68.5% are female, 31.5% are male, average age 26.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Magnolia (film), Toffee, Tunic, Carambola, Jack White.
The average Toffifee fan in Germany is 26.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Magnolia (film), Toffee, Tunic, with strongest over-indexing on Magnolia (film) (119.21× the country average). Demographically, the Toffifee audience skews more female with an average age of 26.6, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Toffifee fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 26.6 |
| Estimated audience size | 288,209 |
Audience persona
The typical Toffifee fan in Germany is more female, around 26.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Magnolia (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,921 | 1.19× |
| Bayern | 50,737 | 1.1× |
| Baden-Württemberg | 42,778 | 1.09× |
| Niedersachsen | 31,445 | 1.12× |
| Hessen | 24,877 | 1.13× |
| Rheinland-Pfalz | 15,548 | 1.08× |
| Sachsen | 13,780 | 0.97× |
| Berlin | 13,125 | 1.02× |
| Schleswig-Holstein | 10,047 | 0.97× |
| Brandenburg | 7,702 | 0.86× |
| Hamburg | 7,004 | 1.08× |
| Thüringen | 6,732 | 0.92× |
| Sachsen-Anhalt | 6,451 | 0.86× |
| Mecklenburg-Vorpommern | 4,226 | 0.77× |
| Saarland | 3,162 | 0.89× |
| Bremen | 2,349 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Magnolia (film) | 119.21× | Movies & TV |
| Toffee | 296.54× | Food & Beverages |
| Tunic | 39.51× | Fashion & Accessoires |
| Carambola | 299.44× | Food & Beverages |
| Jack White | 21.65× | Movies & TV |
| Shale | 229.52× | Home & Garden |
| Milky Way (chocolate bar) | 75.14× | Food & Beverages |
| Shellac | 14.44× | Beauty & Wellness |
| BlackBerry | 33.45× | Technology & Electronics |
| Celebrations | 38.59× | Food & Beverages |
| Artificial nails | 10.29× | Beauty & Wellness |
| Kinder Bueno | 43.3× | Food & Beverages |
| Baby boomers | 10.62× | Kids & Family |
| Deep sea | 116.96× | Travel & Leisure |
| Chuck Berry | 31.78× | Music & Radio |
| The Coral | 45.09× | Music & Radio |
| Watermelon | 55.28× | Food & Beverages |
| Nail salon | 7.53× | Beauty & Wellness |
| Microsoft Azure | 18.79× | Technology & Electronics |
| Deichmann | 3.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.69 |
| Pet Ownership | JOY | 1.23 |
| Indulgence | JOY | 1.22 |
| DIY Mentality | THRILL | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.3% |
| Poland | 7.4% |
| United States | 5.9% |
See Toffifee audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Toffifee have in Germany?
Toffifee has an estimated audience of 288,209 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toffifee fans?
68.5% of Toffifee fans are female, 31.5% are male, with an average age of 26.6 years.
Which brands do Toffifee fans like most?
Toffifee fans show strongest brand affinity for Magnolia (film) (119.21×), Toffee (296.54×), and Tunic (39.51×) over the country average.
Where do Toffifee fans live in Germany?
Toffifee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,921), Bayern (reach 50,737), and Baden-Württemberg (reach 42,778). These three regions account for the largest share of the active audience.
What other brands do Toffifee fans also like?
Beyond Toffifee itself, the audience over-indexes on Toffee (296.54×), Tunic (39.51×), Carambola (299.44×), and Jack White (21.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toffifee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.