Celebrations Audience in Germany
Celebrations has an estimated audience of 317,999 people in Germany. 54.0% are female, 46.0% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ion Iliescu, Gil Ofarim, Lindy Hop, Artistic inspiration, Home Office.
The average Celebrations fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ion Iliescu, Gil Ofarim, Lindy Hop, with strongest over-indexing on Ion Iliescu (21.4× the country average). Demographically, the Celebrations audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Celebrations fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 34.8 |
| Estimated audience size | 317,999 |
Audience persona
The typical Celebrations fan in Germany is balanced, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ion Iliescu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,425 | 1.16× |
| Bayern | 53,751 | 1.05× |
| Baden-Württemberg | 49,145 | 1.13× |
| Niedersachsen | 38,224 | 1.24× |
| Hessen | 31,654 | 1.31× |
| Rheinland-Pfalz | 16,006 | 1× |
| Schleswig-Holstein | 13,404 | 1.17× |
| Berlin | 12,947 | 0.91× |
| Sachsen | 12,483 | 0.8× |
| Brandenburg | 8,449 | 0.86× |
| Hamburg | 8,419 | 1.17× |
| Thüringen | 6,771 | 0.84× |
| Sachsen-Anhalt | 6,374 | 0.77× |
| Mecklenburg-Vorpommern | 4,966 | 0.82× |
| Saarland | 2,919 | 0.75× |
| Bremen | 2,784 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ion Iliescu | 21.4× | Politics & Society |
| Gil Ofarim | 2.86× | Music & Radio |
| Lindy Hop | 14.42× | Music & Radio |
| Artistic inspiration | 1.83× | Arts & Culture |
| Home Office | 1.72× | Business & Career |
| Progressive rock | 1.94× | Music & Radio |
| Saving | 1.59× | Business & Career |
| Stradivarius | 1.74× | Shopping |
| VfL Wolfsburg | 1.73× | Sports |
| Space Cowboys | 8.67× | Movies & TV |
| Iranian folklore | 15.8× | Politics & Society |
| Este, Veneto | 2.31× | Travel & Leisure |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Maskottchen Emma | 39.83× | Sports |
| Time (magazine) | 1.59× | News |
| Mothercare | 1.52× | Kids & Family |
| Go for It (film) | 6.65× | Movies & TV |
| KLIX (AM) | 1.81× | Music & Radio |
| Picnic | 2.6× | Kids & Family |
| Esra Erol | 3.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.34 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.21 |
| Travelling | THRILL | 1.15 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 13.7% |
| United Kingdom | 8.6% |
See Celebrations audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Celebrations have in Germany?
Celebrations has an estimated audience of 317,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Celebrations fans?
54.0% of Celebrations fans are female, 46.0% are male, with an average age of 34.8 years.
Which brands do Celebrations fans like most?
Celebrations fans show strongest brand affinity for Ion Iliescu (21.4×), Gil Ofarim (2.86×), and Lindy Hop (14.42×) over the country average.
Where do Celebrations fans live in Germany?
Celebrations fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,425), Bayern (reach 53,751), and Baden-Württemberg (reach 49,145). These three regions account for the largest share of the active audience.
What other brands do Celebrations fans also like?
Beyond Celebrations itself, the audience over-indexes on Gil Ofarim (2.86×), Lindy Hop (14.42×), Artistic inspiration (1.83×), and Home Office (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Celebrations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.