Rascasse Audience Intelligence

Celebrations Target Market in Germany

A data profile of the people who buy, follow and care about Celebrations in Germany — modelled from more than twelve digital signal sources. Celebrations has an estimated audience of 335,160 people in Germany.

#47among Sweet in Germany#2043among Brand in Germany#791in Food & Beverages

The average Celebrations fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volvic, Mon Chéri, Toffifee, with strongest over-indexing on Volvic (46.4× the country average).

Demographically, the Celebrations audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Celebrations fan in Germany is more female, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Volvic.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrations profile in Germany.

Audience size
335K
in Germany
Gender
56.4%♀
43.6% male
Age
35.6
average years
Country rank
#16029
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Celebrations

56.4% are female, 43.6% are male, average age 35.6.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Celebrations audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age35.6
Estimated audience size335,160
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Celebrations audience in Germany
Age bracketShare%
16-1923%
20-2926%
30-3925%
40-4916%
50+11%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Celebrations audience comes from Germany.

Worldwide audience distribution share by country for Celebrations
CountryShare
United States26.7%
India15.6%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrations audience in Germany is strongest.

Fig. 05

Top regions by affinity

Celebrations customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.22×
02Niedersachsen~40K1.21×
03Schleswig-Holstein~10K1.18×
04Nordrhein-Westfalen~80K1.14×
05Hamburg~9K1.14×
06Baden-Württemberg~50K1.09×
07Bremen~3K1.03×
08Bayern~50K1.01×
09Rheinland-Pfalz~20K1.01×
10Mecklenburg-Vorpommern~6K0.90×
11Thüringen~8K0.89×
12Brandenburg~9K0.88×
13Berlin~10K0.86×
14Sachsen-Anhalt~7K0.85×
15Sachsen~10K0.83×
16Saarland~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Celebrations, Germany
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrations audience
#·InterestCategoryAffinity×
01ToffeeFood & Beverages55.07×
02Mon ChériFood & Beverages48.03×
03VolvicFood & Beverages46.40×
04ToffifeeFood & Beverages38.59×
05HanutaFood & Beverages34.99×
06Chyler LeighFashion & Accessoires34.91×
07Barbara d'UrsoMusic & Radio32.37×
08MentosFood & Beverages30.97×
09Hannover MesseBusiness & Career30.32×
10GiottoFood & Beverages30.22×
11Kinder BuenoFood & Beverages23.86×
12SnickersFood & Beverages19.08×
13WE FashionFashion & Accessoires9.15×
14Suzi QuatroMusic & Radio8.24×
15Whirlpool CorporationHome & Garden7.06×
16GitHubInternet & Social Media4.07×
17Netto Marken-DiscountShopping3.13×
18Müller (company)Food & Beverages1.97×
19NatureHome & Garden1.67×
20FamilyKids & Family1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrations audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
SpiritualityBALANCE1.25×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrations audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Celebrations's target market in Germany?

Celebrations's target market in Germany covers an estimated 335,160 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Celebrations customers?

56.4% of the Celebrations audience are female, 43.6% are male, with an average age of 35.6 years.

03

Which brands do Celebrations fans like most?

Celebrations fans show strongest brand affinity for Volvic (46.4×), Mon Chéri (48.03×), and Toffifee (38.59×) over the country average.

04

Where do Celebrations fans live in Germany?

Celebrations fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Celebrations fans also like?

Beyond Celebrations itself, the audience over-indexes on Mon Chéri (48.03×), Toffifee (38.59×), Chyler Leigh (34.91×), and Giotto (30.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Celebrations audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Celebrations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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