Mon Chéri Audience in Germany
Mon Chéri has an estimated audience of 227,657 people in Germany. 76.1% are female, 23.9% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Berliner Zeitung, Martin Schulz, Aral AG, Targobank, Giotto.
The average Mon Chéri fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Berliner Zeitung, Martin Schulz, Aral AG, with strongest over-indexing on Berliner Zeitung (124.52× the country average). Demographically, the Mon Chéri audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Mon Chéri fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 45.4 |
| Estimated audience size | 227,657 |
Audience persona
The typical Mon Chéri fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Berliner Zeitung.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,403 | 1.05× |
| Bayern | 38,313 | 1.05× |
| Baden-Württemberg | 33,353 | 1.07× |
| Niedersachsen | 23,027 | 1.04× |
| Hessen | 19,088 | 1.1× |
| Sachsen | 13,024 | 1.17× |
| Rheinland-Pfalz | 11,623 | 1.02× |
| Berlin | 10,432 | 1.02× |
| Schleswig-Holstein | 7,479 | 0.91× |
| Brandenburg | 7,031 | 1× |
| Sachsen-Anhalt | 6,190 | 1.05× |
| Thüringen | 6,048 | 1.04× |
| Hamburg | 5,153 | 1× |
| Mecklenburg-Vorpommern | 3,662 | 0.84× |
| Saarland | 2,559 | 0.92× |
| Bremen | 1,699 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Berliner Zeitung | 124.52× | News |
| Martin Schulz | 316.03× | Politics & Society |
| Aral AG | 31.01× | Cars & Mobility |
| Targobank | 43.47× | Business & Career |
| Giotto | 195.01× | Food & Beverages |
| Legoland Deutschland Resort | 235.92× | Travel & Leisure |
| SunExpress | 42.58× | Travel & Leisure |
| Bild am Sonntag | 180.72× | News |
| Commerzbank | 18.23× | Business & Career |
| Vapiano | 71.87× | Food & Beverages |
| Netto Marken-Discount | 15.29× | Shopping |
| Osram | 115.35× | Home & Garden |
| TNT Serie | 191.79× | Movies & TV |
| RTL aktuell | 39.58× | Movies & TV |
| Mentos | 231.79× | Food & Beverages |
| Hanuta | 141.31× | Food & Beverages |
| Volvic | 103.18× | Food & Beverages |
| Berliner Morgenpost | 33.8× | News |
| Companisto | 249.49× | Business & Career |
| Peter Hahn | 32.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Travelling | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.16 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.7% |
| Italy | 15.0% |
| Brazil | 13.7% |
See Mon Chéri audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Mon Chéri have in Germany?
Mon Chéri has an estimated audience of 227,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mon Chéri fans?
76.1% of Mon Chéri fans are female, 23.9% are male, with an average age of 45.4 years.
Which brands do Mon Chéri fans like most?
Mon Chéri fans show strongest brand affinity for Berliner Zeitung (124.52×), Martin Schulz (316.03×), and Aral AG (31.01×) over the country average.
Where do Mon Chéri fans live in Germany?
Mon Chéri fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,403), Bayern (reach 38,313), and Baden-Württemberg (reach 33,353). These three regions account for the largest share of the active audience.
What other brands do Mon Chéri fans also like?
Beyond Mon Chéri itself, the audience over-indexes on Martin Schulz (316.03×), Aral AG (31.01×), Targobank (43.47×), and Giotto (195.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mon Chéri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.