Berliner Morgenpost Audience in Germany
Berliner Morgenpost has an estimated audience of 2,413,393 people in Germany. 52.4% are female, 47.6% are male, average age 42.3. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: B.Z. (newspaper), Der Tagesspiegel, Gala, Berliner Zeitung, Let's Dance (German TV series).
The average Berliner Morgenpost fan in Germany is 42.3 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include B.Z. (newspaper), Der Tagesspiegel, Gala, with strongest over-indexing on B.Z. (newspaper) (7.53× the country average). Demographically, the Berliner Morgenpost audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Berliner Morgenpost fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.3 |
| Estimated audience size | 2,413,393 |
Audience persona
The typical Berliner Morgenpost fan in Germany is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for B.Z. (newspaper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 933,555 | 8.65× |
| Brandenburg | 259,089 | 3.46× |
| Nordrhein-Westfalen | 110,832 | 0.21× |
| Bayern | 79,266 | 0.2× |
| Niedersachsen | 60,418 | 0.26× |
| Baden-Württemberg | 59,431 | 0.18× |
| Sachsen | 52,012 | 0.44× |
| Hessen | 44,472 | 0.24× |
| Mecklenburg-Vorpommern | 33,362 | 0.72× |
| Sachsen-Anhalt | 24,991 | 0.4× |
| Schleswig-Holstein | 21,087 | 0.24× |
| Thüringen | 18,355 | 0.3× |
| Rheinland-Pfalz | 15,821 | 0.13× |
| Hamburg | 15,641 | 0.29× |
| Saarland | 3,783 | 0.13× |
| Bremen | 2,957 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B.Z. (newspaper) | 7.53× | News |
| Der Tagesspiegel | 5.59× | News |
| Gala | 2.61× | News |
| Berliner Zeitung | 7.17× | News |
| Let's Dance (German TV series) | 2.51× | Movies & TV |
| FOCUS Online | 2.26× | News |
| Obi (store) | 1.51× | Shopping |
| Online newspaper | 2.08× | News |
| Wetter.com | 1.65× | Home & Garden |
| GMX Mail | 2.47× | Internet & Social Media |
| News magazine | 1.81× | News |
| Markus Lanz | 2.22× | Movies & TV |
| Roland Kaiser | 2.03× | Music & Radio |
| Thomas Gottschalk | 2.03× | Movies & TV |
| News broadcasting | 1.54× | Business & Career |
| Gmail | 1.56× | Internet & Social Media |
| ZDF | 1.5× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.75× | Movies & TV |
| Bonprix | 1.71× | Shopping |
| BUNTE.de | 2.33× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.59 |
| Pet Ownership | JOY | 1.42 |
| Need for Security | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.8% |
| Austria | 1.8% |
| United States | 1.2% |
See Berliner Morgenpost audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Berliner Morgenpost have in Germany?
Berliner Morgenpost has an estimated audience of 2,413,393 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Berliner Morgenpost fans?
52.4% of Berliner Morgenpost fans are female, 47.6% are male, with an average age of 42.3 years.
Which brands do Berliner Morgenpost fans like most?
Berliner Morgenpost fans show strongest brand affinity for B.Z. (newspaper) (7.53×), Der Tagesspiegel (5.59×), and Gala (2.61×) over the country average.
Where do Berliner Morgenpost fans live in Germany?
Berliner Morgenpost fans in Germany are most concentrated in Berlin (reach 933,555), Brandenburg (reach 259,089), and Nordrhein-Westfalen (reach 110,832). These three regions account for the largest share of the active audience.
What other brands do Berliner Morgenpost fans also like?
Beyond Berliner Morgenpost itself, the audience over-indexes on Der Tagesspiegel (5.59×), Gala (2.61×), Berliner Zeitung (7.17×), and Let's Dance (German TV series) (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berliner Morgenpost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.