Rascasse Audience Intelligence

Berliner Morgenpost Audience in Germany

A data profile of the people who buy, follow and care about Berliner Morgenpost in Germany — modelled from more than twelve digital signal sources. Berliner Morgenpost has an estimated audience of 2,419,592 people in Germany.

#10among Newspaper in Germany#91among Website / Newspaper / Magazine in Germany#26in News

The average Berliner Morgenpost fan in Germany is 42.3 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include B.Z. (newspaper), Der Tagesspiegel, Berliner Zeitung, with strongest over-indexing on B.Z. (newspaper) (7.53× the country average).

Demographically, the Berliner Morgenpost audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berliner Morgenpost fan in Germany is balanced, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for B.Z. (newspaper).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berliner Morgenpost profile in Germany.

Audience size
2.4M
in Germany
Gender
52.4%♀
47.6% male
Age
42.3
average years
Country rank
#2743
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Berliner Morgenpost

52.4% are female, 47.6% are male, average age 42.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Berliner Morgenpost audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age42.3
Estimated audience size2,419,592
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Berliner Morgenpost audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Berliner Morgenpost audience comes from Germany.

Worldwide audience distribution share by country for Berliner Morgenpost
CountryShare
Germany91.8%
Austria1.8%
United States1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berliner Morgenpost audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berliner Morgenpost fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~900K8.44×
02Brandenburg~300K3.44×
03Mecklenburg-Vorpommern~40K0.78×
04Sachsen~60K0.48×
05Sachsen-Anhalt~30K0.47×
06Thüringen~20K0.35×
07Hamburg~20K0.32×
08Bremen~6K0.31×
09Niedersachsen~70K0.29×
10Schleswig-Holstein~20K0.28×
11Saarland~8K0.27×
12Hessen~40K0.24×
13Nordrhein-Westfalen~100K0.21×
14Bayern~80K0.21×
15Baden-Württemberg~60K0.19×
16Rheinland-Pfalz~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Berliner Morgenpost, Germany
0.18×1.00×8.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berliner Morgenpost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berliner Morgenpost audience
#·InterestCategoryAffinity×
01B.Z. (newspaper)News7.53×
02Berliner ZeitungNews7.17×
03Der TagesspiegelNews5.59×
04Junge FreiheitNews2.92×
05Let's Dance (German TV series)Movies & TV2.51×
06GMX MailInternet & Social Media2.47×
07FOCUS OnlineNews2.26×
08Markus LanzMovies & TV2.22×
09Julia KlöcknerPolitics & Society2.21×
10Online newspaperNews2.08×
11Thomas GottschalkMovies & TV2.03×
12Roland KaiserMusic & Radio2.03×
13Ernsting's familyShopping2.00×
14News magazineNews1.81×
15Gute Zeiten, schlechte ZeitenMovies & TV1.75×
16BonprixShopping1.71×
17GmailInternet & Social Media1.56×
18News broadcastingBusiness & Career1.54×
19Obi (store)Shopping1.51×
20ZDFMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berliner Morgenpost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berliner Morgenpost audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.12×
Family OrientationCONSERVATISM1.08×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berliner Morgenpost audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.70×
ExtroversionTHRILL0.74×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berliner Morgenpost have in Germany?

Berliner Morgenpost has an estimated audience of 2,419,592 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Berliner Morgenpost fans?

52.4% of Berliner Morgenpost fans are female, 47.6% are male, with an average age of 42.3 years.

03

Which brands do Berliner Morgenpost fans like most?

Berliner Morgenpost fans show strongest brand affinity for B.Z. (newspaper) (7.53×), Der Tagesspiegel (5.59×), and Berliner Zeitung (7.17×) over the country average.

04

Where do Berliner Morgenpost fans live in Germany?

Berliner Morgenpost fans in Germany are most concentrated in Berlin (reach ~900K), Brandenburg (reach ~300K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Berliner Morgenpost fans also like?

Beyond Berliner Morgenpost itself, the audience over-indexes on Der Tagesspiegel (5.59×), Berliner Zeitung (7.17×), FOCUS Online (2.26×), and Let's Dance (German TV series) (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Berliner Morgenpost audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berliner Morgenpost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →