Rascasse Audience Intelligence

Berliner Zeitung Audience in Germany

A data profile of the people who buy, follow and care about Berliner Zeitung in Germany — modelled from more than twelve digital signal sources. Berliner Zeitung has an estimated audience of 1,528,024 people in Germany.

#20among Newspaper in Germany#146among Website / Newspaper / Magazine in Germany#50in News

The average Berliner Zeitung fan in Germany is 43.4 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Der Tagesspiegel, B.Z. (newspaper), Berliner Morgenpost, with strongest over-indexing on Der Tagesspiegel (12.83× the country average).

Demographically, the Berliner Zeitung audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berliner Zeitung fan in Germany is balanced, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Der Tagesspiegel.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berliner Zeitung profile in Germany.

Audience size
1.5M
in Germany
Gender
48.7%♀
51.3% male
Age
43.4
average years
Country rank
#4388
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Berliner Zeitung

48.7% are female, 51.3% are male, average age 43.4.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Berliner Zeitung audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age43.4
Estimated audience size1,528,024
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Berliner Zeitung audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3925%
40-4928%
50+23%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Berliner Zeitung audience comes from Germany.

Worldwide audience distribution share by country for Berliner Zeitung
CountryShare
Germany84.7%
Switzerland3.1%
Austria1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berliner Zeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berliner Zeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K5.79×
02Brandenburg~200K3.19×
03Mecklenburg-Vorpommern~40K1.41×
04Sachsen~80K1.03×
05Sachsen-Anhalt~40K0.88×
06Thüringen~30K0.75×
07Schleswig-Holstein~20K0.39×
08Hamburg~10K0.39×
09Bremen~5K0.37×
10Baden-Württemberg~60K0.30×
11Niedersachsen~40K0.30×
12Hessen~30K0.30×
13Bayern~70K0.28×
14Nordrhein-Westfalen~90K0.25×
15Rheinland-Pfalz~20K0.24×
16Saarland~4K0.23×
Fig. 06

Affinity by region

Affinity by region — Berliner Zeitung, Germany
0.23×1.00×5.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berliner Zeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berliner Zeitung audience
#·InterestCategoryAffinity×
01Der TagesspiegelNews12.83×
02B.Z. (newspaper)News11.73×
03Siegessäule (magazine)Internet & Social Media11.65×
04The Castle (novel)Book / Manga / Comic10.65×
05Rosa LuxemburgPolitics & Society9.88×
06Stil in BerlinFashion & Accessoires8.02×
07Berlin S-BahnTravel & Leisure7.39×
08Berliner MorgenpostNews7.00×
091. FC Union BerlinSports6.05×
10Cicero (magazine)News6.03×
11PotsdamTravel & Leisure5.71×
12NachDenkSeitenPolitics & Society5.49×
13Junge FreiheitNews3.70×
14Tichys EinblickPolitics & Society3.46×
15Online newspaperNews3.12×
16Markus LanzMovies & TV2.53×
17GmailInternet & Social Media2.24×
18TagesschauMovies & TV1.89×
19GermanyTravel & Leisure1.59×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berliner Zeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berliner Zeitung audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
SustainabilityBALANCE1.31×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berliner Zeitung audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Price SensitivityPREMIUM0.74×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Berliner Zeitung have in Germany?

Berliner Zeitung has an estimated audience of 1,528,024 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Berliner Zeitung fans?

48.7% of Berliner Zeitung fans are female, 51.3% are male, with an average age of 43.4 years.

03

Which brands do Berliner Zeitung fans like most?

Berliner Zeitung fans show strongest brand affinity for Der Tagesspiegel (12.83×), B.Z. (newspaper) (11.73×), and Berliner Morgenpost (7×) over the country average.

04

Where do Berliner Zeitung fans live in Germany?

Berliner Zeitung fans in Germany are most concentrated in Berlin (reach ~400K), Brandenburg (reach ~200K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Berliner Zeitung fans also like?

Beyond Berliner Zeitung itself, the audience over-indexes on B.Z. (newspaper) (11.73×), Berliner Morgenpost (7×), Food and drink (1.55×), and Online newspaper (3.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Berliner Zeitung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berliner Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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