Berliner Zeitung Audience in Germany
Berliner Zeitung has an estimated audience of 1,539,258 people in Germany. 48.7% are female, 51.3% are male, average age 43.4. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Der Tagesspiegel, B.Z. (newspaper), Berliner Morgenpost, Food and drink, Online newspaper.
The average Berliner Zeitung fan in Germany is 43.4 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Der Tagesspiegel, B.Z. (newspaper), Berliner Morgenpost, with strongest over-indexing on Der Tagesspiegel (12.83× the country average). Demographically, the Berliner Zeitung audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Berliner Zeitung fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 43.4 |
| Estimated audience size | 1,539,258 |
Audience persona
The typical Berliner Zeitung fan in Germany is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 430,757 | 6.26× |
| Brandenburg | 151,629 | 3.18× |
| Nordrhein-Westfalen | 84,897 | 0.25× |
| Sachsen | 71,032 | 0.94× |
| Bayern | 67,754 | 0.27× |
| Baden-Württemberg | 63,750 | 0.3× |
| Niedersachsen | 43,780 | 0.29× |
| Mecklenburg-Vorpommern | 37,392 | 1.27× |
| Hessen | 35,261 | 0.3× |
| Sachsen-Anhalt | 30,601 | 0.77× |
| Thüringen | 25,929 | 0.66× |
| Schleswig-Holstein | 20,404 | 0.37× |
| Rheinland-Pfalz | 16,568 | 0.21× |
| Hamburg | 13,477 | 0.39× |
| Bremen | 4,409 | 0.33× |
| Saarland | 3,676 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 12.83× | News |
| B.Z. (newspaper) | 11.73× | News |
| Berliner Morgenpost | 7× | News |
| Food and drink | 1.55× | Food & Beverages |
| Online newspaper | 3.12× | News |
| Germany | 1.59× | Travel & Leisure |
| Stil in Berlin | 8.02× | Fashion & Accessoires |
| 1. FC Union Berlin | 6.05× | Sports |
| Tagesschau | 1.89× | Movies & TV |
| Berlin S-Bahn | 7.39× | Travel & Leisure |
| Rosa Luxemburg | 9.88× | Politics & Society |
| Gmail | 2.24× | Internet & Social Media |
| Rundfunk Berlin-Brandenburg | 5.82× | Movies & TV |
| NachDenkSeiten | 5.49× | Politics & Society |
| Tichys Einblick | 3.46× | Politics & Society |
| Markus Lanz | 2.53× | Movies & TV |
| Potsdam | 5.71× | Travel & Leisure |
| Cicero (magazine) | 6.03× | News |
| The Castle (novel) | 10.65× | |
| Brandenburg | 3.41× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Design Affinity | PREMIUM | 1.33 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.27 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.9% |
| Switzerland | 3.2% |
| Austria | 1.5% |
See Berliner Zeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Berliner Zeitung have in Germany?
Berliner Zeitung has an estimated audience of 1,539,258 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Berliner Zeitung fans?
48.7% of Berliner Zeitung fans are female, 51.3% are male, with an average age of 43.4 years.
Which brands do Berliner Zeitung fans like most?
Berliner Zeitung fans show strongest brand affinity for Der Tagesspiegel (12.83×), B.Z. (newspaper) (11.73×), and Berliner Morgenpost (7×) over the country average.
Where do Berliner Zeitung fans live in Germany?
Berliner Zeitung fans in Germany are most concentrated in Berlin (reach 430,757), Brandenburg (reach 151,629), and Nordrhein-Westfalen (reach 84,897). These three regions account for the largest share of the active audience.
What other brands do Berliner Zeitung fans also like?
Beyond Berliner Zeitung itself, the audience over-indexes on B.Z. (newspaper) (11.73×), Berliner Morgenpost (7×), Food and drink (1.55×), and Online newspaper (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berliner Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.