Potsdam Audience in Germany
Potsdam has an estimated audience of 1,345,968 people in Germany. 50.5% are female, 49.5% are male, average age 40.2. Top regions: Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities: Home Office, Urban Outfitters, Time (magazine), Tomb Raider: The Last Revelation, Parma.
The average Potsdam fan in Germany is 40.2 years old, balanced, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities include Home Office, Urban Outfitters, Time (magazine), with strongest over-indexing on Home Office (1.8× the country average). Demographically, the Potsdam audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Potsdam fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.2 |
| Estimated audience size | 1,345,968 |
Audience persona
The typical Potsdam fan in Germany is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 234,275 | 5.61× |
| Berlin | 206,494 | 3.43× |
| Nordrhein-Westfalen | 108,181 | 0.37× |
| Bayern | 75,759 | 0.35× |
| Niedersachsen | 65,187 | 0.5× |
| Baden-Württemberg | 57,476 | 0.31× |
| Sachsen | 52,619 | 0.8× |
| Hessen | 39,762 | 0.39× |
| Sachsen-Anhalt | 33,534 | 0.96× |
| Schleswig-Holstein | 22,109 | 0.46× |
| Mecklenburg-Vorpommern | 20,594 | 0.8× |
| Thüringen | 20,269 | 0.59× |
| Rheinland-Pfalz | 20,106 | 0.3× |
| Hamburg | 15,703 | 0.52× |
| Bremen | 4,625 | 0.4× |
| Saarland | 3,573 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.8× | Business & Career |
| Urban Outfitters | 1.55× | Shopping |
| Time (magazine) | 1.52× | News |
| Tomb Raider: The Last Revelation | 6.63× | Games |
| Parma | 2.24× | Travel & Leisure |
| Israeli cuisine | 1.83× | Food & Beverages |
| Ayrton Senna | 1.52× | Sports |
| Salman Khan | 1.64× | Movies & TV |
| The Perks of Being a Wallflower (film) | 1.71× | Movies & TV |
| Indus Valley School of Art and Architecture | 7.33× | Business & Career |
| Cyfrowy Polsat | 1.56× | Movies & TV |
| FilGoal | 2.12× | Sports |
| Iva Zanicchi | 2.71× | Politics & Society |
| The Tree of Life (film) | 1.54× | Movies & TV |
| X-Men: The Last Stand | 2.39× | Movies & TV |
| Cullinan Diamond | 2.69× | |
| A Streetcar Named Desire (play) | 1.66× | Literature |
| Chachapoyas, Peru | 1.76× | Travel & Leisure |
| Umut Bulut | 1.57× | Sports |
| Bülent Korkmaz | 1.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Community Orientation | OPEN | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.7% |
| Netherlands | 5.0% |
| Switzerland | 3.5% |
See Potsdam audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Potsdam have in Germany?
Potsdam has an estimated audience of 1,345,968 people in Germany, concentrated in Brandenburg and Berlin.
What is the gender split and age of Potsdam fans?
50.5% of Potsdam fans are female, 49.5% are male, with an average age of 40.2 years.
Which brands do Potsdam fans like most?
Potsdam fans show strongest brand affinity for Home Office (1.8×), Urban Outfitters (1.55×), and Time (magazine) (1.52×) over the country average.
Where do Potsdam fans live in Germany?
Potsdam fans in Germany are most concentrated in Brandenburg (reach 234,275), Berlin (reach 206,494), and Nordrhein-Westfalen (reach 108,181). These three regions account for the largest share of the active audience.
What other brands do Potsdam fans also like?
Beyond Potsdam itself, the audience over-indexes on Urban Outfitters (1.55×), Time (magazine) (1.52×), Tomb Raider: The Last Revelation (6.63×), and Parma (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Potsdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.