Rascasse Audience Intelligence

Potsdam Audience in Germany

A data profile of the people who buy, follow and care about Potsdam in Germany — modelled from more than twelve digital signal sources. Potsdam has an estimated audience of 1,345,968 people in Germany.

#82among City in Germany#353among POI in Germany#399in Travel & Leisure

The average Potsdam fan in Germany is 40.2 years old, balanced, and lives primarily in Brandenburg.

The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen.

Top brand affinities include Der Tagesspiegel, Online newspaper, B.Z. (newspaper), with strongest over-indexing on Der Tagesspiegel (7.59× the country average).

Demographically, the Potsdam audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Potsdam fan in Germany is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Der Tagesspiegel.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potsdam profile in Germany.

Audience size
1.3M
in Germany
Gender
50.5%♀
49.5% male
Age
40.2
average years
Country rank
#4938
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Potsdam fans

50.5% are female, 49.5% are male, average age 40.2.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Potsdam audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age40.2
Estimated audience size1,345,968
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Potsdam audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Potsdam audience comes from Germany.

Worldwide audience distribution share by country for Potsdam
CountryShare
Germany73.4%
Netherlands4.8%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potsdam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Potsdam fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~300K6.12×
02Berlin~300K4.20×
03Sachsen-Anhalt~30K0.88×
04Mecklenburg-Vorpommern~20K0.73×
05Sachsen~50K0.69×
06Thüringen~20K0.53×
07Hamburg~10K0.45×
08Niedersachsen~60K0.43×
09Schleswig-Holstein~20K0.41×
10Bremen~4K0.38×
11Hessen~30K0.34×
12Nordrhein-Westfalen~90K0.32×
13Bayern~60K0.30×
14Baden-Württemberg~50K0.27×
15Rheinland-Pfalz~20K0.26×
16Saarland~4K0.24×
Fig. 06

Affinity by region

Affinity by region — Potsdam, Germany
0.24×1.00×6.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potsdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potsdam audience
#·InterestCategoryAffinity×
01Der TagesspiegelNews7.59×
02Berliner ZeitungNews5.71×
03B.Z. (newspaper)News5.45×
04Online newspaperNews3.66×
05Berliner MorgenpostNews3.41×
06Junge FreiheitNews2.90×
071. FC MagdeburgSports2.57×
08Dynamo DresdenSports2.18×
09Public transportCars & Mobility2.18×
10Udo LindenbergMusic & Radio1.94×
11Markus LanzMovies & TV1.73×
12QVCMovies & TV1.72×
13Efficient energy useTechnology & Electronics1.70×
14Aral AGCars & Mobility1.67×
15CHECK24Business & Career1.62×
16ZDFMovies & TV1.57×
17Solar energyHome & Garden1.57×
18PostbankBusiness & Career1.56×
19Deutsche BahnCars & Mobility1.55×
20InnovationBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potsdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potsdam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Community OrientationOPEN1.60×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potsdam audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
Risk AppetiteTHRILL0.61×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Potsdam have in Germany?

Potsdam has an estimated audience of 1,345,968 people in Germany, concentrated in Brandenburg and Berlin.

02

What is the gender split and age of Potsdam fans?

50.5% of Potsdam fans are female, 49.5% are male, with an average age of 40.2 years.

03

Which brands do Potsdam fans like most?

Potsdam fans show strongest brand affinity for Der Tagesspiegel (7.59×), Online newspaper (3.66×), and B.Z. (newspaper) (5.45×) over the country average.

04

Where do Potsdam fans live in Germany?

Potsdam fans in Germany are most concentrated in Brandenburg (reach ~300K), Berlin (reach ~300K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Potsdam fans also like?

Beyond Potsdam itself, the audience over-indexes on Online newspaper (3.66×), B.Z. (newspaper) (5.45×), Berliner Zeitung (5.71×), and Dynamo Dresden (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Potsdam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Potsdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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