Rascasse Audience Intelligence

Düsseldorf Audience in Germany

A data profile of the people who buy, follow and care about Düsseldorf in Germany — modelled from more than twelve digital signal sources. Düsseldorf has an estimated audience of 9,799,850 people in Germany.

#3among City in Germany#16among POI in Germany#23in Travel & Leisure

The average Düsseldorf fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, Shopping, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (1.8× the country average).

Demographically, the Düsseldorf audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Düsseldorf fan in Germany is balanced, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Düsseldorf profile in Germany.

Audience size
9.8M
in Germany
Gender
53.3%♀
46.7% male
Age
41.9
average years
Country rank
#327
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Düsseldorf fans

53.3% are female, 46.7% are male, average age 41.9.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Düsseldorf audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age41.9
Estimated audience size9,799,850
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Düsseldorf audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Düsseldorf audience comes from Germany.

Worldwide audience distribution share by country for Düsseldorf
CountryShare
Germany44.8%
Brazil8.4%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Düsseldorf audience in Germany is strongest.

Fig. 05

Top regions by affinity

Düsseldorf fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~7.5M4.07×
02Hessen~900K1.21×
03Rheinland-Pfalz~500K1.07×
04Hamburg~200K1.03×
05Bremen~80K1.01×
06Niedersachsen~900K0.99×
07Baden-Württemberg~1M0.88×
08Berlin~400K0.82×
09Saarland~100K0.81×
10Schleswig-Holstein~300K0.78×
11Bayern~1M0.75×
12Thüringen~100K0.60×
13Sachsen~300K0.57×
14Sachsen-Anhalt~100K0.52×
15Brandenburg~200K0.50×
16Mecklenburg-Vorpommern~90K0.49×
Fig. 06

Affinity by region

Affinity by region — Düsseldorf, Germany
0.49×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Düsseldorf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Düsseldorf audience
#·InterestCategoryAffinity×
01North Rhine-WestphaliaTravel & Leisure2.39×
02CologneTravel & Leisure2.25×
03SportschauSports1.91×
04LidlShopping1.87×
05REWEShopping1.83×
06Borussia DortmundSports1.80×
07HotelsTravel & Leisure1.68×
08EdekaShopping1.67×
09BusinessBusiness & Career1.61×
10Current eventsArts & Culture1.61×
11FIFA World CupSports1.58×
12Discount storesShopping1.58×
13SoccerSports1.57×
14Physical fitnessSports1.55×
15EuropeTravel & Leisure1.55×
16Online shoppingShopping1.53×
17BeautyBeauty & Wellness1.53×
18CookingFood & Beverages1.53×
19ShoppingShopping1.51×
20DesignHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Düsseldorf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Düsseldorf audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.54×
Price SensitivityPREMIUM1.41×
CreativityOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Düsseldorf audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
SustainabilityBALANCE0.98×
TravellingTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Düsseldorf have in Germany?

Düsseldorf has an estimated audience of 9,799,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Düsseldorf fans?

53.3% of Düsseldorf fans are female, 46.7% are male, with an average age of 41.9 years.

03

Which brands do Düsseldorf fans like most?

Düsseldorf fans show strongest brand affinity for Borussia Dortmund (1.8×), Shopping (1.51×), and FIFA World Cup (1.58×) over the country average.

04

Where do Düsseldorf fans live in Germany?

Düsseldorf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Düsseldorf fans also like?

Beyond Düsseldorf itself, the audience over-indexes on Shopping (1.51×), FIFA World Cup (1.58×), North Rhine-Westphalia (2.39×), and Online shopping (1.53×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Düsseldorf audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Düsseldorf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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