Düsseldorf Audience in Germany
Düsseldorf has an estimated audience of 9,799,850 people in Germany. 53.3% are female, 46.7% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Gala, North Rhine-Westphalia, Online shopping.
The average Düsseldorf fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Gala, with strongest over-indexing on Borussia Dortmund (1.8× the country average). Demographically, the Düsseldorf audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Düsseldorf fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.9 |
| Estimated audience size | 9,799,850 |
Audience persona
The typical Düsseldorf fan in Germany is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 7,349,888 | 4.16× |
| Bayern | 1,210,349 | 0.77× |
| Baden-Württemberg | 1,186,745 | 0.89× |
| Niedersachsen | 948,252 | 1× |
| Hessen | 900,564 | 1.21× |
| Rheinland-Pfalz | 522,210 | 1.06× |
| Berlin | 371,020 | 0.85× |
| Sachsen | 273,561 | 0.57× |
| Schleswig-Holstein | 269,782 | 0.77× |
| Hamburg | 228,055 | 1.03× |
| Brandenburg | 148,871 | 0.49× |
| Thüringen | 144,136 | 0.58× |
| Sachsen-Anhalt | 126,754 | 0.5× |
| Saarland | 91,438 | 0.76× |
| Mecklenburg-Vorpommern | 85,856 | 0.46× |
| Bremen | 81,382 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.8× | Sports |
| Shopping | 1.51× | Shopping |
| Gala | 2.17× | News |
| North Rhine-Westphalia | 2.39× | Travel & Leisure |
| Online shopping | 1.53× | Shopping |
| Business | 1.61× | Business & Career |
| Beauty | 1.53× | Beauty & Wellness |
| Design | 1.5× | Home & Garden |
| Lidl | 1.87× | Shopping |
| REWE | 1.83× | Shopping |
| Discount stores | 1.58× | Shopping |
| Cologne | 2.25× | Travel & Leisure |
| Physical fitness | 1.55× | Sports |
| Europe | 1.55× | Travel & Leisure |
| Current events | 1.61× | Arts & Culture |
| Soccer | 1.57× | Sports |
| Hotels | 1.68× | Travel & Leisure |
| Cooking | 1.53× | Food & Beverages |
| Edeka | 1.67× | Shopping |
| Kaufland | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Pet Ownership | JOY | 1.07 |
| Sports Activity | POWER | 1.07 |
| Design Affinity | PREMIUM | 1.07 |
| Tradition | CONSERVATISM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.3% |
| Brazil | 8.5% |
| United States | 5.7% |
See Düsseldorf audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
- Stuttgart (8,320,747)
Frequently asked questions
How many fans does Düsseldorf have in Germany?
Düsseldorf has an estimated audience of 9,799,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Düsseldorf fans?
53.3% of Düsseldorf fans are female, 46.7% are male, with an average age of 41.9 years.
Which brands do Düsseldorf fans like most?
Düsseldorf fans show strongest brand affinity for Borussia Dortmund (1.8×), Shopping (1.51×), and Gala (2.17×) over the country average.
Where do Düsseldorf fans live in Germany?
Düsseldorf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 7,349,888), Bayern (reach 1,210,349), and Baden-Württemberg (reach 1,186,745). These three regions account for the largest share of the active audience.
What other brands do Düsseldorf fans also like?
Beyond Düsseldorf itself, the audience over-indexes on Shopping (1.51×), Gala (2.17×), North Rhine-Westphalia (2.39×), and Online shopping (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Düsseldorf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.