Rascasse Audience Intelligence

Stil in Berlin Audience in Germany

A data profile of the people who buy, follow and care about Stil in Berlin in Germany — modelled from more than twelve digital signal sources. Stil in Berlin has an estimated audience of 1,095,503 people in Germany.

#3among Fashion magazine in Germany#204among Website / Newspaper / Magazine in Germany#325in Fashion & Accessoires

The average Stil in Berlin fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Regus, Saatchi Art, Der Tagesspiegel, with strongest over-indexing on Regus (284.61× the country average).

Demographically, the Stil in Berlin audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stil in Berlin fan in Germany is more female, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Regus.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stil in Berlin profile in Germany.

Audience size
1.1M
in Germany
Gender
58.5%♀
41.5% male
Age
34.4
average years
Country rank
#6012
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Stil in Berlin

58.5% are female, 41.5% are male, average age 34.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Stil in Berlin audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age34.4
Estimated audience size1,095,503
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Stil in Berlin audience in Germany
Age bracketShare%
16-1919%
20-2932%
30-3929%
40-4916%
50+4%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Stil in Berlin audience comes from Germany.

Worldwide audience distribution share by country for Stil in Berlin
CountryShare
Brazil20.8%
United States16.0%
Colombia10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stil in Berlin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stil in Berlin fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.34×
02Thüringen~40K1.21×
03Sachsen~80K1.17×
04Brandenburg~50K1.15×
05Mecklenburg-Vorpommern~30K1.11×
06Rheinland-Pfalz~70K1.09×
07Nordrhein-Westfalen~300K1.08×
08Saarland~20K1.07×
09Niedersachsen~100K0.94×
10Bremen~10K0.87×
11Hessen~90K0.86×
12Schleswig-Holstein~40K0.86×
13Bayern~200K0.84×
14Baden-Württemberg~200K0.84×
15Hamburg~20K0.80×
16Berlin~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Stil in Berlin, Germany
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stil in Berlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stil in Berlin audience
#·InterestCategoryAffinity×
01RegusBusiness & Career284.61×
02Saatchi ArtArts & Culture86.42×
03Tape measureHome & Garden44.93×
04BerghainMusic & Radio21.54×
05Google TrendsInternet & Social Media20.00×
06AutoCADTechnology & Electronics20.00×
07EdXKids & Family19.38×
08Resident AdvisorMusic & Radio14.10×
09Expert (company)Shopping12.59×
10Der TagesspiegelNews9.36×
113satMovies & TV9.23×
12Maison MargielaFashion & Accessoires8.93×
13ArmedangelsFashion & Accessoires8.43×
14Berliner ZeitungNews8.02×
15Non-alcoholic beverageFood & Beverages8.00×
16WalmartShopping6.93×
17Alfons SchuhbeckFood & Beverages6.83×
18UniqloShopping6.33×
19B.Z. (newspaper)News5.25×
20Sustainable clothingFashion & Accessoires5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stil in Berlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stil in Berlin audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.12×
Design AffinityPREMIUM2.75×
SustainabilityBALANCE2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stil in Berlin audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
Pet OwnershipJOY0.74×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stil in Berlin have in Germany?

Stil in Berlin has an estimated audience of 1,095,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stil in Berlin fans?

58.5% of Stil in Berlin fans are female, 41.5% are male, with an average age of 34.4 years.

03

Which brands do Stil in Berlin fans like most?

Stil in Berlin fans show strongest brand affinity for Regus (284.61×), Saatchi Art (86.42×), and Der Tagesspiegel (9.36×) over the country average.

04

Where do Stil in Berlin fans live in Germany?

Stil in Berlin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stil in Berlin fans also like?

Beyond Stil in Berlin itself, the audience over-indexes on Saatchi Art (86.42×), Der Tagesspiegel (9.36×), Expert (company) (12.59×), and Berghain (21.54×) compared to the Germany average.

Appendix

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See Stil in Berlin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stil in Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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