A data profile of the people who buy, follow and care about Stil in Berlin in Brazil — modelled from more than twelve digital signal sources. Stil in Berlin has an estimated audience of 5,314,071 people in Brazil.
Stil in Berlin has an estimated audience of 5,314,071 people in Brazil. 80.8% are female, 19.2% are male, average age 34.5. Top brand affinities: Lush (company), Puppetry, Magnus Carlsen, Superman, Harry Potter.
Top brand affinities include Lush (company), Puppetry, Magnus Carlsen, with strongest over-indexing on Lush (company) (80.16× the country average).
Demographically, the Stil in Berlin audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Stil in Berlin fan in Brazil is more female, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lush (company).
The key figures that characterise the Stil in Berlin profile in Brazil.
80.8% are female, 19.2% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 34.5 |
| Estimated audience size | 5,314,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Stil in Berlin audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 20.8% |
| United States | 16.0% |
| Colombia | 10.0% |
The strongest cross-interests of the Stil in Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lush (company) | Beauty & Wellness | 80.16× | ||
| 02 | Puppetry | Kids & Family | 75.61× | ||
| 03 | Magnus Carlsen | Sports | 28.20× | ||
| 04 | Mountain Dew | Food & Beverages | 20.98× | ||
| 05 | Gift card | Shopping | 11.68× | ||
| 06 | Rede Record | Movies & TV | 3.41× | ||
| 07 | Tom Cruise | Movies & TV | 3.29× | ||
| 08 | Film festival | Movies & TV | 3.25× | ||
| 09 | Ligue 1 | Sports | 3.11× | ||
| 10 | Blanket | Home & Garden | 2.93× | ||
| 11 | Max Verstappen | Sports | 2.92× | ||
| 12 | Superman | Movies & TV | 2.73× | ||
| 13 | Arsenal F.C. | Sports | 2.56× | ||
| 14 | Epic Games | Games | 2.39× | ||
| 15 | Riachuelo | Shopping | 1.96× | ||
| 16 | PCI Concursos | Shopping | 1.93× | ||
| 17 | Lojas Americanas | Shopping | 1.85× | ||
| 18 | Batman | Movies & TV | 1.63× | ||
| 19 | Candy | Food & Beverages | 1.58× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.83× | |
| Travelling | THRILL | 1.85× | |
| Individualism | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Stil in Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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