A data profile of the people who buy, follow and care about Candy in Brazil — modelled from more than twelve digital signal sources. Candy has an estimated audience of 16,964,577 people in Brazil.
The average Candy fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Hotmart, mulheres, Riachuelo, with strongest over-indexing on Hotmart (1.6× the country average).
Demographically, the Candy audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Candy fan in Brazil is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Hotmart.
The key figures that characterise the Candy profile in Brazil.
70.5% are female, 29.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.2 |
| Estimated audience size | 16,964,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Candy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~700K | 1.20× | |
| 02 | Amazonas | ~400K | 1.20× | |
| 03 | Maranhão | ~500K | 1.19× | |
| 04 | Piauí | ~300K | 1.13× | |
| 05 | Amapá | ~70K | 1.09× | |
| 06 | Ceará | ~800K | 1.07× | |
| 07 | Rio Grande do Norte | ~300K | 1.07× | |
| 08 | Sergipe | ~200K | 1.07× | |
| 09 | Roraima | ~50K | 1.07× | |
| 10 | Alagoas | ~300K | 1.06× | |
| 11 | Pernambuco | ~800K | 1.04× | |
| 12 | Mato Grosso do Sul | ~300K | 1.04× | |
| 13 | Paraíba | ~400K | 1.03× | |
| 14 | Rondônia | ~100K | 1.02× | |
| 15 | Acre | ~60K | 0.98× | |
| 16 | Bahia | ~1M | 0.92× | |
| 17 | Tocantins | ~100K | 0.92× | |
| 18 | Espírito Santo | ~300K | 0.91× | |
| 19 | São Paulo | ~4M | 0.90× | |
| 20 | Mato Grosso | ~300K | 0.90× | |
| 21 | Federal District | ~200K | 0.88× | |
| 22 | Rio de Janeiro | ~1.5M | 0.87× | |
| 23 | Goiás | ~600K | 0.86× | |
| 24 | Rio Grande do Sul | ~800K | 0.84× | |
| 25 | Santa Catarina | ~600K | 0.83× | |
| 26 | Minas Gerais | ~1.5M | 0.82× | |
| 27 | Paraná | ~900K | 0.82× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 1.64× | ||
| 02 | Prom | Arts & Culture | 1.62× | ||
| 03 | mulheres | Movies & TV | 1.61× | ||
| 04 | Hotmart | Shopping | 1.60× | ||
| 05 | Child development | Business & Career | 1.60× | ||
| 06 | Chocolate brownie | Food & Beverages | 1.60× | ||
| 07 | Cupcake | Food & Beverages | 1.59× | ||
| 08 | Moda Feminina | Fashion & Accessoires | 1.57× | ||
| 09 | Riachuelo | Shopping | 1.56× | ||
| 10 | Galinha Pintadinha | Movies & TV | 1.55× | ||
| 11 | Lipstick | Beauty & Wellness | 1.54× | ||
| 12 | Yarn | Fashion & Accessoires | 1.54× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.53× | ||
| 14 | Skirt | Fashion & Accessoires | 1.52× | ||
| 15 | JusBrasil | Internet & Social Media | 1.52× | ||
| 16 | Eyebrow | Beauty & Wellness | 1.51× | ||
| 17 | Bikini | Fashion & Accessoires | 1.51× | ||
| 18 | Blouse | Fashion & Accessoires | 1.50× | ||
| 19 | Chocolate cake | Food & Beverages | 1.50× | ||
| 20 | Shampoo | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.70× |
Candy has an estimated audience of 16,964,577 people in Brazil, concentrated in São Paulo and Minas Gerais.
70.5% of Candy fans are female, 29.5% are male, with an average age of 40.2 years.
Candy fans show strongest brand affinity for Hotmart (1.6×), mulheres (1.61×), and Riachuelo (1.56×) over the country average.
Candy fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on mulheres (1.61×), Riachuelo (1.56×), Moda Feminina (1.57×), and Child development (1.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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