Candy Audience in Brazil
Candy has an estimated audience of 16,964,577 people in Brazil. 70.5% are female, 29.5% are male, average age 40.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Hotmart, mulheres, Riachuelo, Moda Feminina, Child development.
The average Candy fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Hotmart, mulheres, Riachuelo, with strongest over-indexing on Hotmart (1.6× the country average). Demographically, the Candy audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Candy fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.2 |
| Estimated audience size | 16,964,577 |
Audience persona
The typical Candy fan in Brazil is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hotmart.
Candy fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 0.9× |
| Minas Gerais | ~1.5M | 0.82× |
| Rio de Janeiro | ~1.5M | 0.87× |
| Bahia | ~1M | 0.92× |
| Paraná | ~900K | 0.82× |
| Rio Grande do Sul | ~800K | 0.84× |
| Pernambuco | ~800K | 1.04× |
| Ceará | ~800K | 1.07× |
| Pará | ~700K | 1.2× |
| Santa Catarina | ~600K | 0.83× |
| Goiás | ~600K | 0.86× |
| Maranhão | ~500K | 1.19× |
| Amazonas | ~400K | 1.2× |
| Paraíba | ~400K | 1.03× |
| Espírito Santo | ~300K | 0.91× |
| Rio Grande do Norte | ~300K | 1.07× |
| Mato Grosso | ~300K | 0.9× |
| Piauí | ~300K | 1.13× |
| Alagoas | ~300K | 1.06× |
| Mato Grosso do Sul | ~300K | 1.04× |
| Federal District | ~200K | 0.88× |
| Sergipe | ~200K | 1.07× |
| Rondônia | ~100K | 1.02× |
| Tocantins | ~100K | 0.92× |
| Amapá | ~70K | 1.09× |
| Acre | ~60K | 0.98× |
| Roraima | ~50K | 1.07× |
Top brand affinities of Candy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hotmart | 1.6× | Shopping |
| mulheres | 1.61× | Movies & TV |
| Riachuelo | 1.56× | Shopping |
| Moda Feminina | 1.57× | Fashion & Accessoires |
| Child development | 1.6× | Business & Career |
| Manicure & Pedicure | 1.64× | Beauty & Wellness |
| Blouse | 1.5× | Fashion & Accessoires |
| Eyebrow | 1.51× | Beauty & Wellness |
| Cupcake | 1.59× | Food & Beverages |
| Galinha Pintadinha | 1.55× | Movies & TV |
| Hair coloring | 1.53× | Beauty & Wellness |
| Skirt | 1.52× | Fashion & Accessoires |
| Chocolate brownie | 1.6× | Food & Beverages |
| JusBrasil | 1.52× | Internet & Social Media |
| Chocolate cake | 1.5× | Food & Beverages |
| Bikini | 1.51× | Fashion & Accessoires |
| Shampoo | 1.5× | Beauty & Wellness |
| Prom | 1.62× | Arts & Culture |
| Lipstick | 1.54× | Beauty & Wellness |
| Yarn | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.07 |
| Quality Awareness | PREMIUM | 1.05 |
| Creativity | OPEN | 1.01 |
| Pet Ownership | JOY | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
See Candy audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Candy have in Brazil?
Candy has an estimated audience of 16,964,577 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Candy fans?
70.5% of Candy fans are female, 29.5% are male, with an average age of 40.2 years.
Which brands do Candy fans like most?
Candy fans show strongest brand affinity for Hotmart (1.6×), mulheres (1.61×), and Riachuelo (1.56×) over the country average.
Where do Candy fans live in Brazil?
Candy fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Candy fans also like?
Beyond Candy itself, the audience over-indexes on mulheres (1.61×), Riachuelo (1.56×), Moda Feminina (1.57×), and Child development (1.6×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.