A data profile of the people who buy, follow and care about Prom in Brazil — modelled from more than twelve digital signal sources. Prom has an estimated audience of 7,562,372 people in Brazil.
Prom has an estimated audience of 7,562,372 people in Brazil. 83.8% are female, 16.2% are male, average age 38.2. Top brand affinities: Wedding Planners, Lip balm, mulheres, Lojas Renner, Flower.
Top brand affinities include Wedding Planners, Lip balm, mulheres, with strongest over-indexing on Wedding Planners (8.22× the country average).
Demographically, the Prom audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Prom fan in Brazil is more female, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wedding Planners.
The key figures that characterise the Prom profile in Brazil.
83.8% are female, 16.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 38.2 |
| Estimated audience size | 7,562,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Prom audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.3% |
| Brazil | 21.6% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Prom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 8.22× | ||
| 02 | Lip balm | Beauty & Wellness | 5.92× | ||
| 03 | Employment website | Business & Career | 4.85× | ||
| 04 | Face powder | Beauty & Wellness | 3.95× | ||
| 05 | Comedy club | Movies & TV | 3.46× | ||
| 06 | Rede Record | Movies & TV | 3.43× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 2.91× | ||
| 08 | Privalia | Fashion & Accessoires | 2.86× | ||
| 09 | Millie Bobby Brown | Movies & TV | 2.73× | ||
| 10 | Cheesecake | Food & Beverages | 2.54× | ||
| 11 | mulheres | Movies & TV | 2.30× | ||
| 12 | Lojas Renner | Fashion & Accessoires | 2.23× | ||
| 13 | Flower | Home & Garden | 2.14× | ||
| 14 | Cacau Show | Food & Beverages | 2.13× | ||
| 15 | Shampoo | Beauty & Wellness | 1.96× | ||
| 16 | Skirt | Fashion & Accessoires | 1.94× | ||
| 17 | Dinner | Food & Beverages | 1.88× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 19 | Candy | Food & Beverages | 1.62× | ||
| 20 | Sewing | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.03× | |
| Design Affinity | PREMIUM | 1.75× | |
| Career Orientation | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Prom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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