A data profile of the people who buy, follow and care about Cacau Show in Brazil — modelled from more than twelve digital signal sources. Cacau Show has an estimated audience of 7,078,998 people in Brazil.
The average Cacau Show fan in Brazil is 34.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Barbie, Shopping malls, Preta Gil, with strongest over-indexing on Barbie (1.87× the country average).
Demographically, the Cacau Show audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cacau Show fan in Brazil is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Barbie.
The key figures that characterise the Cacau Show profile in Brazil.
81.8% are female, 18.2% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 34.4 |
| Estimated audience size | 7,078,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Cacau Show audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.4% |
| United States | 0.6% |
| Japan | 0.2% |
Where the Cacau Show audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~600K | 1.36× | |
| 02 | Espírito Santo | ~200K | 1.36× | |
| 03 | Federal District | ~200K | 1.36× | |
| 04 | Mato Grosso do Sul | ~100K | 1.36× | |
| 05 | São Paulo | ~2.5M | 1.35× | |
| 06 | Rondônia | ~70K | 1.27× | |
| 07 | Santa Catarina | ~400K | 1.16× | |
| 08 | Goiás | ~300K | 1.11× | |
| 09 | Minas Gerais | ~800K | 1.08× | |
| 10 | Mato Grosso | ~100K | 1.07× | |
| 11 | Rio de Janeiro | ~700K | 1.04× | |
| 12 | Rio Grande do Norte | ~100K | 1.04× | |
| 13 | Pernambuco | ~300K | 1.03× | |
| 14 | Sergipe | ~70K | 1.01× | |
| 15 | Acre | ~20K | 0.96× | |
| 16 | Rio Grande do Sul | ~400K | 0.95× | |
| 17 | Paraíba | ~100K | 0.95× | |
| 18 | Ceará | ~300K | 0.86× | |
| 19 | Alagoas | ~80K | 0.82× | |
| 20 | Roraima | ~20K | 0.81× | |
| 21 | Piauí | ~80K | 0.79× | |
| 22 | Pará | ~200K | 0.78× | |
| 23 | Maranhão | ~100K | 0.78× | |
| 24 | Tocantins | ~40K | 0.78× | |
| 25 | Bahia | ~300K | 0.72× | |
| 26 | Amazonas | ~90K | 0.72× | |
| 27 | Amapá | ~10K | 0.53× |
The strongest cross-interests of the Cacau Show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Easter egg | Kids & Family | 4.30× | ||
| 02 | Artificial nails | Beauty & Wellness | 2.42× | ||
| 03 | Manicure & Pedicure | Beauty & Wellness | 2.17× | ||
| 04 | Prom | Arts & Culture | 2.13× | ||
| 05 | Chocolate cake | Food & Beverages | 2.11× | ||
| 06 | Havaianas | Fashion & Accessoires | 1.98× | ||
| 07 | Lipstick | Beauty & Wellness | 1.95× | ||
| 08 | Barbie | Movies & TV | 1.87× | ||
| 09 | Scooby-Doo | Movies & TV | 1.80× | ||
| 10 | Skin care | Beauty & Wellness | 1.78× | ||
| 11 | Arezzo | Travel & Leisure | 1.77× | ||
| 12 | Preta Gil | Music & Radio | 1.71× | ||
| 13 | Chocolate | Food & Beverages | 1.69× | ||
| 14 | Vivara | Pets & Animals | 1.64× | ||
| 15 | Candy | Food & Beverages | 1.60× | ||
| 16 | Shopping malls | Shopping | 1.59× | ||
| 17 | Desserts | Food & Beverages | 1.59× | ||
| 18 | Cake | Food & Beverages | 1.58× | ||
| 19 | Stranger Things | Movies & TV | 1.56× | ||
| 20 | O Boticário | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.63× | |
| Pet Ownership | JOY | 1.58× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Patriotism | CONSERVATISM | 0.93× |
Cacau Show's target market in Brazil covers an estimated 7,078,998 people, concentrated in São Paulo and Minas Gerais.
81.8% of the Cacau Show audience are female, 18.2% are male, with an average age of 34.4 years.
Cacau Show fans show strongest brand affinity for Barbie (1.87×), Shopping malls (1.59×), and Preta Gil (1.71×) over the country average.
Cacau Show fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cacau Show itself, the audience over-indexes on Shopping malls (1.59×), Preta Gil (1.71×), Scooby-Doo (1.8×), and Chocolate (1.69×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cacau Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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