A data profile of the people who buy, follow and care about Scooby-Doo in Brazil — modelled from more than twelve digital signal sources. Scooby-Doo has an estimated audience of 15,469,694 people in Brazil.
The average Scooby-Doo fan in Brazil is 35.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Stair lift, Presidents Cup, with strongest over-indexing on Stair lift (2.07× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 27 regions tracked by Rascasse.
The typical Scooby-Doo fan in Brazil is balanced, around 35.4 years old, with a notable affinity for Stair lift.
The key figures that characterise the Scooby-Doo profile in Brazil.
50.0% are female, 50.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 35.4 |
| Estimated audience size | 15,469,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Scooby-Doo audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 21.3% |
| United Kingdom | 8.1% |
Where the Scooby-Doo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~1M | 1.23× | |
| 02 | Paraíba | ~400K | 1.21× | |
| 03 | Alagoas | ~300K | 1.21× | |
| 04 | Sergipe | ~200K | 1.15× | |
| 05 | Rio Grande do Sul | ~1M | 1.11× | |
| 06 | Piauí | ~300K | 1.11× | |
| 07 | Rio Grande do Norte | ~300K | 1.10× | |
| 08 | Ceará | ~800K | 1.05× | |
| 09 | Maranhão | ~500K | 1.05× | |
| 10 | Amapá | ~70K | 1.05× | |
| 11 | Pará | ~600K | 1.04× | |
| 12 | Mato Grosso do Sul | ~300K | 1.04× | |
| 13 | Amazonas | ~300K | 1.00× | |
| 14 | Minas Gerais | ~2M | 0.98× | |
| 15 | Santa Catarina | ~800K | 0.98× | |
| 16 | Roraima | ~50K | 0.97× | |
| 17 | São Paulo | ~4.5M | 0.95× | |
| 18 | Paraná | ~1M | 0.95× | |
| 19 | Bahia | ~1M | 0.94× | |
| 20 | Rondônia | ~100K | 0.92× | |
| 21 | Acre | ~60K | 0.91× | |
| 22 | Rio de Janeiro | ~1.5M | 0.90× | |
| 23 | Goiás | ~600K | 0.90× | |
| 24 | Espírito Santo | ~300K | 0.88× | |
| 25 | Federal District | ~300K | 0.84× | |
| 26 | Mato Grosso | ~300K | 0.79× | |
| 27 | Tocantins | ~90K | 0.76× |
The strongest cross-interests of the Scooby-Doo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stair lift | Home & Garden | 2.07× | ||
| 02 | Presidents Cup | Sports | 1.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Scooby-Doo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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