A data profile of the people who buy, follow and care about Scooby-Doo in Spain — modelled from more than twelve digital signal sources. Scooby-Doo has an estimated audience of 2,443,004 people in Spain.
The average Scooby-Doo fan in Spain is 33.9 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include dArtagnan, with strongest over-indexing on dArtagnan (2.21× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 17 regions tracked by Rascasse.
The typical Scooby-Doo fan in Spain is balanced, around 33.9 years old, with a notable affinity for dArtagnan.
The key figures that characterise the Scooby-Doo profile in Spain.
46.2% are female, 53.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 33.9 |
| Estimated audience size | 2,443,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 3% |
of the worldwide Scooby-Doo audience comes from Spain.
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 21.3% |
| United Kingdom | 8.1% |
Where the Scooby-Doo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.25× | |
| 02 | Community of Madrid | ~500K | 1.18× | |
| 03 | Galicia | ~100K | 1.14× | |
| 04 | Castilla-La Mancha | ~100K | 1.13× | |
| 05 | Andalusia | ~600K | 1.11× | |
| 06 | Comunidad Valenciana | ~300K | 1.09× | |
| 07 | Basque Autonomous Country | ~100K | 1.05× | |
| 08 | Catalonia | ~500K | 1.04× | |
| 09 | Canary Islands | ~100K | 1.03× | |
| 10 | Aragon | ~70K | 0.99× | |
| 11 | Castile and León | ~100K | 0.95× | |
| 12 | Principality of Asturias | ~60K | 0.91× | |
| 13 | La Rioja | ~20K | 0.88× | |
| 14 | Navarre | ~30K | 0.86× | |
| 15 | Balearic Islands | ~60K | 0.85× | |
| 16 | Extremadura | ~50K | 0.83× | |
| 17 | Cantabria | ~30K | 0.83× |
The strongest cross-interests of the Scooby-Doo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | dArtagnan | Music & Radio | 2.21× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Scooby-Doo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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