A data profile of the people who buy, follow and care about Scooby-Doo in Italy — modelled from more than twelve digital signal sources. Scooby-Doo has an estimated audience of 4,635,024 people in Italy.
The average Scooby-Doo fan in Italy is 36.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Willy Wonka, FC Rascasse, with strongest over-indexing on Willy Wonka (1.85× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Scooby-Doo fan in Italy is balanced, around 36.5 years old, with a notable affinity for Willy Wonka.
The key figures that characterise the Scooby-Doo profile in Italy.
49.6% are female, 50.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.5 |
| Estimated audience size | 4,635,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 10% |
of the worldwide Scooby-Doo audience comes from Italy.
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 21.3% |
| United Kingdom | 8.1% |
Where the Scooby-Doo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.48× | |
| 02 | Lombardy | ~1.5M | 1.42× | |
| 03 | Sicilia | ~600K | 1.25× | |
| 04 | Lazio | ~800K | 1.20× | |
| 05 | Puglia | ~400K | 1.17× | |
| 06 | Emilia-Romagna | ~500K | 1.11× | |
| 07 | Piedmont | ~400K | 1.10× | |
| 08 | Tuscany | ~400K | 1.07× | |
| 09 | Veneto | ~400K | 1.05× | |
| 10 | Sardinia | ~200K | 1.05× | |
| 11 | Calabria | ~200K | 0.97× | |
| 12 | Marche | ~100K | 0.94× | |
| 13 | Friuli-Venezia Giulia | ~90K | 0.93× | |
| 14 | Abruzzo | ~100K | 0.91× | |
| 15 | Umbria | ~80K | 0.91× | |
| 16 | Liguria | ~100K | 0.85× | |
| 17 | Trentino-Alto Adige/Südtirol | ~80K | 0.81× | |
| 18 | Basilicata | ~40K | 0.80× | |
| 19 | Aosta Valley | ~9K | 0.64× | |
| 20 | Molise | ~20K | 0.63× |
The strongest cross-interests of the Scooby-Doo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Rascasse | Sports | 1.88× | ||
| 02 | Willy Wonka | Literature | 1.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Scooby-Doo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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