Tgcom24 Audience in Italy
Tgcom24 has an estimated audience of 29,017,316 people in Italy. 59.3% are female, 40.7% are male, average age 41.1. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Wikipedia, Coop, Genetics, Wine tasting, Confectionery.
The average Tgcom24 fan in Italy is 41.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Wikipedia, Coop, Genetics, with strongest over-indexing on Wikipedia (2.31× the country average). Demographically, the Tgcom24 audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Tgcom24 viewers
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.1 |
| Estimated audience size | 29,017,316 |
Audience persona
The typical Tgcom24 fan in Italy is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
Tgcom24 fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~7M | 1.37× |
| Lazio | ~3.5M | 1.03× |
| Emilia-Romagna | ~3M | 1.17× |
| Veneto | ~3M | 1.2× |
| Piedmont | ~2.5M | 1.22× |
| Campania | ~2.5M | 0.79× |
| Sicilia | ~2.5M | 0.98× |
| Tuscany | ~2M | 1.04× |
| Puglia | ~2M | 0.99× |
| Liguria | ~1M | 1.17× |
| Calabria | ~900K | 1.01× |
| Marche | ~700K | 1.03× |
| Abruzzo | ~700K | 1.09× |
| Sardinia | ~600K | 0.77× |
| Friuli-Venezia Giulia | ~600K | 1.06× |
| Umbria | ~500K | 1.06× |
| Trentino-Alto Adige/Südtirol | ~400K | 0.73× |
| Basilicata | ~200K | 0.69× |
| Molise | ~100K | 0.83× |
| Aosta Valley | ~50K | 0.66× |
Top brand affinities of Tgcom24 fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 2.31× | Internet & Social Media |
| Coop | 1.73× | Food & Beverages |
| Genetics | 1.97× | Kids & Family |
| Wine tasting | 1.85× | Food & Beverages |
| Confectionery | 1.59× | Food & Beverages |
| HVAC | 2.31× | Home & Garden |
| Milk | 1.68× | Food & Beverages |
| Tableware | 2.21× | Food & Beverages |
| Slovenia | 1.54× | Travel & Leisure |
| Weather forecasting | 2.13× | Home & Garden |
| Gourmet Foods | 1.65× | Food & Beverages |
| Red wine | 1.92× | Food & Beverages |
| Modern architecture | 1.73× | Arts & Culture |
| Hypermarket | 1.58× | Shopping |
| White wine | 1.81× | Food & Beverages |
| Political science | 1.71× | Business & Career |
| Cleanliness | 1.62× | Home & Garden |
| Biochemistry | 2.31× | Business & Career |
| Sanremo Music Festival | 1.52× | Music & Radio |
| Virtual reality | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.54 |
| Quality Awareness | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.29 |
| Spirituality | BALANCE | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 95.3% |
| Switzerland | 1.1% |
| Germany | 0.7% |
See Tgcom24 audiences in other countries
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Frequently asked questions
How many fans does Tgcom24 have in Italy?
Tgcom24 has an estimated audience of 29,017,316 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Tgcom24 viewers?
59.3% of Tgcom24 fans are female, 40.7% are male, with an average age of 41.1 years.
Which brands do Tgcom24 fans like most?
Tgcom24 fans show strongest brand affinity for Wikipedia (2.31×), Coop (1.73×), and Genetics (1.97×) over the country average.
Where do Tgcom24 fans live in Italy?
Tgcom24 fans in Italy are most concentrated in Lombardy (reach ~7M), Lazio (reach ~3.5M), and Emilia-Romagna (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Tgcom24 fans also like?
Beyond Tgcom24 itself, the audience over-indexes on Coop (1.73×), Genetics (1.97×), Wine tasting (1.85×), and Confectionery (1.59×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tgcom24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.