Tgcom24 Audience in Italy
Tgcom24 has an estimated audience of 29,017,316 people in Italy. 59.3% are female, 40.7% are male, average age 41.1. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Leggo, Instant messaging, Il Messaggero, Coop, Slovenia.
The average Tgcom24 fan in Italy is 41.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Leggo, Instant messaging, Il Messaggero, with strongest over-indexing on Leggo (2.31× the country average). Demographically, the Tgcom24 audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Tgcom24 fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.1 |
| Estimated audience size | 29,017,316 |
Audience persona
The typical Tgcom24 fan in Italy is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,001,997 | 1.37× |
| Lazio | 3,663,639 | 1.03× |
| Emilia-Romagna | 2,779,220 | 1.17× |
| Veneto | 2,757,766 | 1.2× |
| Piedmont | 2,613,749 | 1.22× |
| Campania | 2,561,068 | 0.79× |
| Sicilia | 2,469,126 | 0.98× |
| Tuscany | 1,993,460 | 1.04× |
| Puglia | 1,987,243 | 0.99× |
| Liguria | 955,931 | 1.17× |
| Calabria | 900,002 | 1.01× |
| Marche | 743,211 | 1.03× |
| Abruzzo | 699,500 | 1.09× |
| Sardinia | 623,409 | 0.77× |
| Friuli-Venezia Giulia | 578,539 | 1.06× |
| Umbria | 496,891 | 1.06× |
| Trentino-Alto Adige/Südtirol | 402,748 | 0.73× |
| Basilicata | 181,348 | 0.68× |
| Molise | 114,522 | 0.83× |
| Aosta Valley | 48,928 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 2.31× | News |
| Instant messaging | 2.21× | Internet & Social Media |
| Il Messaggero | 1.55× | News |
| Coop | 1.68× | Food & Beverages |
| Slovenia | 1.93× | Travel & Leisure |
| Milk | 1.67× | Food & Beverages |
| Wine tasting | 1.7× | Food & Beverages |
| Expert (company) | 2.21× | Shopping |
| General practitioner | 2.23× | Health |
| Giorgia Meloni | 2.01× | Politics & Society |
| Deal of the day | 1.68× | Shopping |
| Progressive rock | 1.83× | Music & Radio |
| Dentistry | 2.12× | Business & Career |
| Weather | 2.05× | Home & Garden |
| Cleanliness | 1.9× | Home & Garden |
| Gourmet Foods | 1.66× | Food & Beverages |
| Mediaset | 1.63× | Technology & Electronics |
| Horoscope | 2.31× | Health |
| Enoteca | 2.15× | Food & Beverages |
| Red wine | 1.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.31 |
| Indulgence | JOY | 1.21 |
| Patriotism | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.09 |
| Spirituality | BALANCE | 1.08 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 95.4% |
| Switzerland | 1.1% |
| Germany | 0.7% |
See Tgcom24 audiences in other countries
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Frequently asked questions
How many fans does Tgcom24 have in Italy?
Tgcom24 has an estimated audience of 29,017,316 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Tgcom24 fans?
59.3% of Tgcom24 fans are female, 40.7% are male, with an average age of 41.1 years.
Which brands do Tgcom24 fans like most?
Tgcom24 fans show strongest brand affinity for Leggo (2.31×), Instant messaging (2.21×), and Il Messaggero (1.55×) over the country average.
Where do Tgcom24 fans live in Italy?
Tgcom24 fans in Italy are most concentrated in Lombardy (reach 7,001,997), Lazio (reach 3,663,639), and Emilia-Romagna (reach 2,779,220). These three regions account for the largest share of the active audience.
What other brands do Tgcom24 fans also like?
Beyond Tgcom24 itself, the audience over-indexes on Instant messaging (2.21×), Il Messaggero (1.55×), Coop (1.68×), and Slovenia (1.93×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tgcom24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.