A data profile of the people who buy, follow and care about Tgcom24 in Italy — modelled from more than twelve digital signal sources. Tgcom24 has an estimated audience of 29,446,046 people in Italy.
The average Tgcom24 fan in Italy is 41.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Wikipedia, Coop, Genetics, with strongest over-indexing on Wikipedia (2.31× the country average).
Demographically, the Tgcom24 audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tgcom24 fan in Italy is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Tgcom24 profile in Italy.
59.3% are female, 40.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.1 |
| Estimated audience size | 29,446,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Tgcom24 audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.3% |
| Switzerland | 1.2% |
| Germany | 0.7% |
Where the Tgcom24 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~7M | 1.37× | |
| 02 | Piedmont | ~2.5M | 1.22× | |
| 03 | Veneto | ~3M | 1.20× | |
| 04 | Emilia-Romagna | ~3M | 1.17× | |
| 05 | Liguria | ~1M | 1.17× | |
| 06 | Abruzzo | ~700K | 1.09× | |
| 07 | Friuli-Venezia Giulia | ~600K | 1.06× | |
| 08 | Umbria | ~500K | 1.06× | |
| 09 | Tuscany | ~2M | 1.04× | |
| 10 | Lazio | ~3.5M | 1.03× | |
| 11 | Marche | ~700K | 1.03× | |
| 12 | Calabria | ~900K | 1.01× | |
| 13 | Puglia | ~2M | 0.99× | |
| 14 | Sicilia | ~2.5M | 0.98× | |
| 15 | Molise | ~100K | 0.83× | |
| 16 | Campania | ~2.5M | 0.79× | |
| 17 | Sardinia | ~600K | 0.77× | |
| 18 | Trentino-Alto Adige/Südtirol | ~400K | 0.73× | |
| 19 | Basilicata | ~200K | 0.69× | |
| 20 | Aosta Valley | ~50K | 0.66× |
The strongest cross-interests of the Tgcom24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.31× | ||
| 02 | HVAC | Home & Garden | 2.31× | ||
| 03 | Biochemistry | Business & Career | 2.31× | ||
| 04 | Tableware | Food & Beverages | 2.21× | ||
| 05 | Weather forecasting | Home & Garden | 2.13× | ||
| 06 | Genetics | Kids & Family | 1.97× | ||
| 07 | Red wine | Food & Beverages | 1.92× | ||
| 08 | Wine tasting | Food & Beverages | 1.85× | ||
| 09 | White wine | Food & Beverages | 1.81× | ||
| 10 | Coop | Food & Beverages | 1.73× | ||
| 11 | Modern architecture | Arts & Culture | 1.73× | ||
| 12 | Political science | Business & Career | 1.71× | ||
| 13 | Milk | Food & Beverages | 1.68× | ||
| 14 | Gourmet Foods | Food & Beverages | 1.65× | ||
| 15 | Cleanliness | Home & Garden | 1.62× | ||
| 16 | Virtual reality | Technology & Electronics | 1.60× | ||
| 17 | Confectionery | Food & Beverages | 1.59× | ||
| 18 | Hypermarket | Shopping | 1.58× | ||
| 19 | Slovenia | Travel & Leisure | 1.54× | ||
| 20 | Sanremo Music Festival | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Quality Awareness | PREMIUM | 1.42× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| DIY Mentality | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Tgcom24 has an estimated audience of 29,446,046 people in Italy, concentrated in Lombardy and Lazio.
59.3% of Tgcom24 fans are female, 40.7% are male, with an average age of 41.1 years.
Tgcom24 fans show strongest brand affinity for Wikipedia (2.31×), Coop (1.73×), and Genetics (1.97×) over the country average.
Tgcom24 fans in Italy are most concentrated in Lombardy (reach ~7M), Lazio (reach ~3.5M), and Emilia-Romagna (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Tgcom24 itself, the audience over-indexes on Coop (1.73×), Genetics (1.97×), Wine tasting (1.85×), and Confectionery (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tgcom24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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