A data profile of the people who buy, follow and care about Virtual reality in Italy — modelled from more than twelve digital signal sources. Virtual reality has an estimated audience of 5,590,985 people in Italy.
The average Virtual reality fan in Italy is 40.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Computer network, Message in a Bottle (film), Beauty, with strongest over-indexing on Computer network (3.53× the country average).
Demographically, the Virtual reality audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Virtual reality fan in Italy is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Computer network.
The key figures that characterise the Virtual reality profile in Italy.
42.9% are female, 57.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 40.3 |
| Estimated audience size | 5,590,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Virtual reality audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.2% |
| Brazil | 5.7% |
Where the Virtual reality audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.57× | |
| 02 | Lazio | ~900K | 1.33× | |
| 03 | Emilia-Romagna | ~500K | 1.15× | |
| 04 | Veneto | ~500K | 1.11× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.11× | |
| 06 | Basilicata | ~50K | 1.04× | |
| 07 | Aosta Valley | ~10K | 1.02× | |
| 08 | Molise | ~30K | 1.01× | |
| 09 | Friuli-Venezia Giulia | ~100K | 0.98× | |
| 10 | Liguria | ~200K | 0.97× | |
| 11 | Umbria | ~90K | 0.97× | |
| 12 | Tuscany | ~400K | 0.96× | |
| 13 | Abruzzo | ~100K | 0.96× | |
| 14 | Piedmont | ~400K | 0.95× | |
| 15 | Calabria | ~200K | 0.95× | |
| 16 | Marche | ~100K | 0.95× | |
| 17 | Sardinia | ~100K | 0.94× | |
| 18 | Campania | ~600K | 0.92× | |
| 19 | Sicilia | ~400K | 0.92× | |
| 20 | Puglia | ~300K | 0.90× |
The strongest cross-interests of the Virtual reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virtual community | Technology & Electronics | 3.57× | ||
| 02 | Computer network | Technology & Electronics | 3.53× | ||
| 03 | Wikipedia | Internet & Social Media | 2.51× | ||
| 04 | Message in a Bottle (film) | Movies & TV | 2.12× | ||
| 05 | Online newspaper | News | 2.07× | ||
| 06 | Libero (newspaper) | News | 2.00× | ||
| 07 | Friendship | Kids & Family | 1.91× | ||
| 08 | 3BMeteo | News | 1.90× | ||
| 09 | Education | Business & Career | 1.71× | ||
| 10 | Nature | Home & Garden | 1.68× | ||
| 11 | Beauty | Beauty & Wellness | 1.65× | ||
| 12 | Televisions | Technology & Electronics | 1.63× | ||
| 13 | Video | Movies & TV | 1.61× | ||
| 14 | Mobile phones | Technology & Electronics | 1.61× | ||
| 15 | Tgcom24 | Movies & TV | 1.60× | ||
| 16 | Mediterranean Sea | Travel & Leisure | 1.55× | ||
| 17 | Milan | Travel & Leisure | 1.54× | ||
| 18 | Business | Business & Career | 1.53× | ||
| 19 | Child | Kids & Family | 1.53× | ||
| 20 | Arts and music | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Community Orientation | OPEN | 1.71× | |
| Tradition | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.91× | |
| Risk Appetite | THRILL | 0.94× |
Virtual reality has an estimated audience of 5,590,985 people in Italy, concentrated in Lombardy and Lazio.
42.9% of Virtual reality fans are female, 57.1% are male, with an average age of 40.3 years.
Virtual reality fans show strongest brand affinity for Computer network (3.53×), Message in a Bottle (film) (2.12×), and Beauty (1.65×) over the country average.
Virtual reality fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Virtual reality itself, the audience over-indexes on Message in a Bottle (film) (2.12×), Beauty (1.65×), Arts and music (1.52×), and Virtual community (3.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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