Nature Audience in Italy
Nature has an estimated audience of 27,489,110 people in Italy. 55.2% are female, 44.8% are male, average age 44.5. Top regions: Lombardy, Lazio, Campania.
The average Nature fan in Italy is 44.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Nature audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.5 |
| Estimated audience size | 27,489,110 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,737,903 | 1.39× |
| Lazio | 4,403,517 | 1.31× |
| Campania | 3,214,008 | 1.04× |
| Veneto | 2,772,653 | 1.28× |
| Emilia-Romagna | 2,406,028 | 1.07× |
| Sicilia | 2,353,241 | 0.99× |
| Piedmont | 2,242,197 | 1.1× |
| Tuscany | 2,176,541 | 1.19× |
| Puglia | 1,866,192 | 0.99× |
| Liguria | 743,189 | 0.96× |
| Trentino-Alto Adige/Südtirol | 693,124 | 1.33× |
| Marche | 661,246 | 0.97× |
| Friuli-Venezia Giulia | 625,490 | 1.21× |
| Abruzzo | 606,860 | 1× |
| Sardinia | 574,794 | 0.75× |
| Calabria | 564,624 | 0.67× |
| Umbria | 460,785 | 1.03× |
| Basilicata | 156,000 | 0.62× |
| Molise | 90,310 | 0.69× |
| Aosta Valley | 28,451 | 0.41× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.48 |
| Extroversion | THRILL | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.16 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.