Nature Audience in United Kingdom
Nature has an estimated audience of 24,143,020 people in United Kingdom. 60.2% are female, 39.8% are male, average age 45.1. Top regions: England, South East, East of England.
The average Nature fan in United Kingdom is 45.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the Nature audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.1 |
| Estimated audience size | 24,143,020 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 18,107,265 | 2.5× |
| South East | 3,840,093 | 1.18× |
| East of England | 3,023,249 | 1.37× |
| Yorkshire and the Humber | 2,362,070 | 1.22× |
| South West | 1,659,633 | 0.84× |
| West Midlands | 1,374,481 | 1.33× |
| East Midlands | 1,236,340 | 0.73× |
| North West | 1,008,808 | 0.39× |
| Scotland | 990,014 | 0.46× |
| North East | 886,837 | 0.94× |
| Wales | 848,127 | 0.62× |
| Northern Ireland | 321,853 | 0.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Indulgence | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.29 |
| Price Sensitivity | PREMIUM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.