Nature Audience in France
Nature has an estimated audience of 19,129,554 people in France. 56.7% are female, 43.3% are male, average age 45.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
The average Nature fan in France is 45.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Demographically, the Nature audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.2 |
| Estimated audience size | 19,129,554 |
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,606,966 | 1.35× |
| Auvergne-Rhône-Alpes | 2,507,837 | 1.11× |
| Hauts-de-France | 1,860,825 | 1.11× |
| Occitanie | 1,770,210 | 1.07× |
| Grand Est | 1,742,446 | 1.13× |
| Nouvelle-Aquitaine | 1,659,726 | 0.99× |
| Provence-Alpes-Côte d'Azur | 1,484,444 | 1.05× |
| Pays de la Loire | 1,016,863 | 0.96× |
| Brittany | 846,207 | 0.91× |
| Normandy | 779,985 | 0.84× |
| Bourgogne-Franche-Comté | 726,844 | 0.94× |
| Centre-Val de Loire | 664,764 | 0.92× |
| Corsica | 61,083 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.68 |
| Mindfulness | BALANCE | 2.06 |
| Community Orientation | OPEN | 1.87 |
| Indulgence | JOY | 1.6 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.