A data profile of the people who buy, follow and care about Nature in Mexico — modelled from more than twelve digital signal sources. Nature has an estimated audience of 11,109,268 people in Mexico.
The average Nature fan in Mexico is 34.8 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Opera News, with strongest over-indexing on Opera News (1.6× the country average).
Demographically, the Nature audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 26 regions tracked by Rascasse.
The typical Nature fan in Mexico is balanced, around 34.8 years old, with strong Creativity tendencies and a notable affinity for Opera News.
The key figures that characterise the Nature profile in Mexico.
52.3% are female, 47.7% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 34.8 |
| Estimated audience size | 11,109,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Nature audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michoacan de Ocampo | ~600K | 1.55× | |
| 02 | Chiapas | ~400K | 1.29× | |
| 03 | Yucatan | ~300K | 1.23× | |
| 04 | Puebla | ~700K | 1.14× | |
| 05 | Jalisco | ~900K | 1.12× | |
| 06 | Coahuila de Zaragoza | ~400K | 1.12× | |
| 07 | State of Mexico | ~1.5M | 1.11× | |
| 08 | Baja California | ~500K | 1.08× | |
| 09 | Veracruz (state) | ~700K | 1.07× | |
| 10 | Guerrero | ~300K | 1.07× | |
| 11 | Guanajuato | ~600K | 1.05× | |
| 12 | Morelos | ~200K | 1.05× | |
| 13 | Hidalgo | ~300K | 1.03× | |
| 14 | Tlaxcala | ~100K | 1.01× | |
| 15 | Nuevo Leon | ~700K | 1.00× | |
| 16 | Chihuahua | ~400K | 0.98× | |
| 17 | Durango | ~100K | 0.96× | |
| 18 | Campeche | ~80K | 0.96× | |
| 19 | Nayarit | ~100K | 0.95× | |
| 20 | Zacatecas | ~100K | 0.93× | |
| 21 | Distrito Federal | ~1.5M | 0.87× | |
| 22 | Baja California Sur | ~70K | 0.84× | |
| 23 | Aguascalientes | ~100K | 0.79× | |
| 24 | Colima | ~60K | 0.77× | |
| 25 | Oaxaca | ~200K | 0.58× | |
| 26 | Sinaloa | ~200K | 0.58× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opera News | News | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.00× | |
| DIY Mentality | THRILL | 1.00× | |
| Tradition | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Spirituality | BALANCE | 0.82× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.