Nature Audience in Mexico
Nature has an estimated audience of 11,109,268 people in Mexico. 52.3% are female, 47.7% are male, average age 34.8. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Opera News.
The average Nature fan in Mexico is 34.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Opera News, with strongest over-indexing on Opera News (1.6× the country average). Demographically, the Nature audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 26 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 34.8 |
| Estimated audience size | 11,109,268 |
Audience persona
The typical Nature fan in Mexico is balanced, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Opera News.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,698,398 | 1.11× |
| Distrito Federal | 1,266,450 | 0.87× |
| Jalisco | 918,650 | 1.12× |
| Veracruz (state) | 700,911 | 1.07× |
| Puebla | 672,425 | 1.14× |
| Nuevo Leon | 663,268 | 1× |
| Michoacan de Ocampo | 602,007 | 1.57× |
| Guanajuato | 554,313 | 1.05× |
| Baja California | 500,101 | 1.08× |
| Chiapas | 433,233 | 1.3× |
| Chihuahua | 377,047 | 0.98× |
| Coahuila de Zaragoza | 376,096 | 1.13× |
| Guerrero | 302,187 | 1.07× |
| Yucatan | 286,188 | 1.24× |
| Hidalgo | 276,444 | 1.03× |
| Morelos | 202,670 | 1.05× |
| Oaxaca | 164,596 | 0.54× |
| Sinaloa | 163,021 | 0.55× |
| Durango | 147,501 | 0.96× |
| Zacatecas | 129,438 | 0.92× |
| Tlaxcala | 128,444 | 1.01× |
| Aguascalientes | 108,503 | 0.77× |
| Nayarit | 101,860 | 0.95× |
| Campeche | 80,606 | 0.95× |
| Baja California Sur | 72,362 | 0.82× |
| Colima | 51,920 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opera News | 1.6× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.02 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.