Nature Audience in Brazil
Nature has an estimated audience of 25,630,741 people in Brazil. 60.6% are female, 39.4% are male, average age 41.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Camping, Natural product, Adventure travel, Birds, Rural tourism.
The average Nature fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Camping, Natural product, Adventure travel, with strongest over-indexing on Camping (1.53× the country average). Demographically, the Nature audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.9 |
| Estimated audience size | 25,630,741 |
Audience persona
The typical Nature fan in Brazil is more female, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Camping.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,274,941 | 0.79× |
| Minas Gerais | 2,241,008 | 0.85× |
| Rio de Janeiro | 1,922,927 | 0.8× |
| Bahia | 1,749,848 | 1.03× |
| Pernambuco | 1,360,429 | 1.16× |
| Paraná | 1,315,172 | 0.84× |
| Rio Grande do Sul | 1,244,511 | 0.82× |
| Ceará | 1,218,916 | 1.09× |
| Santa Catarina | 992,872 | 0.85× |
| Goiás | 907,200 | 0.93× |
| Pará | 885,972 | 1.06× |
| Maranhão | 724,416 | 1.13× |
| Paraíba | 625,844 | 1.21× |
| Espírito Santo | 556,626 | 1.04× |
| Rio Grande do Norte | 492,361 | 1.15× |
| Mato Grosso | 444,403 | 0.92× |
| Alagoas | 441,999 | 1.18× |
| Amazonas | 419,132 | 0.94× |
| Piauí | 393,208 | 1.1× |
| Mato Grosso do Sul | 384,686 | 1.03× |
| Federal District | 360,064 | 0.84× |
| Sergipe | 307,028 | 1.15× |
| Rondônia | 207,268 | 0.97× |
| Tocantins | 158,974 | 0.94× |
| Amapá | 91,526 | 1.01× |
| Roraima | 91,142 | 1.26× |
| Acre | 80,561 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Camping | 1.53× | Travel & Leisure |
| Natural product | 1.5× | Food & Beverages |
| Adventure travel | 1.52× | Travel & Leisure |
| Birds | 1.57× | Pets & Animals |
| Rural tourism | 1.69× | Travel & Leisure |
| Eduardo Costa | 1.64× | Music & Radio |
| Quiz | 1.54× | Games |
| Pension | 1.59× | Business & Career |
| Middle Eastern cuisine | 1.52× | Food & Beverages |
| Outdoor enthusiast | 1.59× | Sports |
| Gaucho | 1.53× | Politics & Society |
| Park | 1.5× | Travel & Leisure |
| Ranch | 1.59× | Travel & Leisure |
| Picture frame | 1.71× | Home & Garden |
| Planets in astrology | 1.51× | Politics & Society |
| Semi-trailer | 1.55× | Cars & Mobility |
| Off-road racing | 1.53× | Cars & Mobility |
| Firefox | 1.68× | Internet & Social Media |
| Accordion | 1.7× | Music & Radio |
| Life extension | 1.56× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.86 |
| Price Sensitivity | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.33 |
| Risk Appetite | THRILL | 1.27 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
Frequently asked questions
How many fans does Nature have in Brazil?
Nature has an estimated audience of 25,630,741 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Nature fans?
60.6% of Nature fans are female, 39.4% are male, with an average age of 41.9 years.
Which brands do Nature fans like most?
Nature fans show strongest brand affinity for Camping (1.53×), Natural product (1.5×), and Adventure travel (1.52×) over the country average.
Where do Nature fans live in Brazil?
Nature fans in Brazil are most concentrated in São Paulo (reach 5,274,941), Minas Gerais (reach 2,241,008), and Rio de Janeiro (reach 1,922,927). These three regions account for the largest share of the active audience.
What other brands do Nature fans also like?
Beyond Nature itself, the audience over-indexes on Natural product (1.5×), Adventure travel (1.52×), Birds (1.57×), and Rural tourism (1.69×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.