A data profile of the people who buy, follow and care about Nature in Brazil — modelled from more than twelve digital signal sources. Nature has an estimated audience of 25,630,741 people in Brazil.
The average Nature fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Camping, Natural product, Adventure travel, with strongest over-indexing on Camping (1.53× the country average).
Demographically, the Nature audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Nature fan in Brazil is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Camping.
The key figures that characterise the Nature profile in Brazil.
60.6% are female, 39.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.9 |
| Estimated audience size | 25,630,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Nature audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraíba | ~600K | 1.19× | |
| 02 | Alagoas | ~400K | 1.16× | |
| 03 | Roraima | ~80K | 1.16× | |
| 04 | Pernambuco | ~1.5M | 1.15× | |
| 05 | Rio Grande do Norte | ~500K | 1.14× | |
| 06 | Sergipe | ~300K | 1.13× | |
| 07 | Maranhão | ~700K | 1.12× | |
| 08 | Piauí | ~400K | 1.09× | |
| 09 | Ceará | ~1M | 1.08× | |
| 10 | Pará | ~900K | 1.06× | |
| 11 | Espírito Santo | ~600K | 1.04× | |
| 12 | Bahia | ~1.5M | 1.03× | |
| 13 | Mato Grosso do Sul | ~400K | 1.03× | |
| 14 | Amapá | ~90K | 1.00× | |
| 15 | Rondônia | ~200K | 0.98× | |
| 16 | Amazonas | ~400K | 0.95× | |
| 17 | Tocantins | ~200K | 0.95× | |
| 18 | Acre | ~80K | 0.95× | |
| 19 | Goiás | ~900K | 0.93× | |
| 20 | Mato Grosso | ~400K | 0.93× | |
| 21 | Federal District | ~400K | 0.86× | |
| 22 | Minas Gerais | ~2M | 0.85× | |
| 23 | Santa Catarina | ~1M | 0.85× | |
| 24 | Paraná | ~1.5M | 0.84× | |
| 25 | Rio Grande do Sul | ~1.5M | 0.83× | |
| 26 | Rio de Janeiro | ~2M | 0.80× | |
| 27 | São Paulo | ~5.5M | 0.79× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Picture frame | Home & Garden | 1.71× | ||
| 02 | Accordion | Music & Radio | 1.70× | ||
| 03 | Rural tourism | Travel & Leisure | 1.69× | ||
| 04 | Firefox | Internet & Social Media | 1.68× | ||
| 05 | Eduardo Costa | Music & Radio | 1.64× | ||
| 06 | Pension | Business & Career | 1.59× | ||
| 07 | Outdoor enthusiast | Sports | 1.59× | ||
| 08 | Ranch | Travel & Leisure | 1.59× | ||
| 09 | Birds | Pets & Animals | 1.57× | ||
| 10 | Life extension | Health | 1.56× | ||
| 11 | Semi-trailer | Cars & Mobility | 1.55× | ||
| 12 | Quiz | Games | 1.54× | ||
| 13 | Camping | Travel & Leisure | 1.53× | ||
| 14 | Gaucho | Politics & Society | 1.53× | ||
| 15 | Off-road racing | Cars & Mobility | 1.53× | ||
| 16 | Adventure travel | Travel & Leisure | 1.52× | ||
| 17 | Middle Eastern cuisine | Food & Beverages | 1.52× | ||
| 18 | Planets in astrology | Politics & Society | 1.51× | ||
| 19 | Natural product | Food & Beverages | 1.50× | ||
| 20 | Park | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.21× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Individualism | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.86× |
Nature has an estimated audience of 25,630,741 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.6% of Nature fans are female, 39.4% are male, with an average age of 41.9 years.
Nature fans show strongest brand affinity for Camping (1.53×), Natural product (1.5×), and Adventure travel (1.52×) over the country average.
Nature fans in Brazil are most concentrated in São Paulo (reach ~5.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Natural product (1.5×), Adventure travel (1.52×), Birds (1.57×), and Rural tourism (1.69×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.