A data profile of the people who buy, follow and care about Gaucho in Brazil — modelled from more than twelve digital signal sources. Gaucho has an estimated audience of 3,446,059 people in Brazil.
Gaucho has an estimated audience of 3,446,059 people in Brazil. 51.4% are female, 48.6% are male, average age 44.2. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.8× the country average).
Demographically, the Gaucho audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Gaucho fan in Brazil is balanced, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Gaucho profile in Brazil.
51.4% are female, 48.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 44.2 |
| Estimated audience size | 3,446,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Gaucho audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 54.5% |
| United States | 11.9% |
| Argentina | 5.8% |
The strongest cross-interests of the Gaucho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banrisul | Business & Career | 3.08× | ||
| 02 | Spanish language | Politics & Society | 2.25× | ||
| 03 | Public transport | Cars & Mobility | 2.05× | ||
| 04 | Country music | Music & Radio | 1.95× | ||
| 05 | Rock music | Music & Radio | 1.95× | ||
| 06 | Pop music | Music & Radio | 1.88× | ||
| 07 | MSN | News | 1.81× | ||
| 08 | Internet & Social Media | 1.80× | |||
| 09 | Hip hop music | Music & Radio | 1.80× | ||
| 10 | Localiza | Cars & Mobility | 1.77× | ||
| 11 | Forró | Music & Radio | 1.77× | ||
| 12 | Real property | Home & Garden | 1.71× | ||
| 13 | Soul music | Music & Radio | 1.65× | ||
| 14 | Shopping malls | Shopping | 1.64× | ||
| 15 | Medicine | Business & Career | 1.62× | ||
| 16 | Jazz music | Music & Radio | 1.60× | ||
| 17 | Heavy metal music | Music & Radio | 1.59× | ||
| 18 | Basketball | Sports | 1.54× | ||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | Action movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.75× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Mindfulness | BALANCE | 0.62× | |
| Luxury Orientation | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gaucho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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