Gaucho Audience in United States
Gaucho has an estimated audience of 752,492 people in United States. 52.3% are female, 47.7% are male, average age 39.3. Top regions: California, Texas, Pennsylvania. Top brand affinities: Hebe, Minnesota, Glossier, Nationality, UK garage.
The average Gaucho fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Hebe, Minnesota, Glossier, with strongest over-indexing on Hebe (10.99× the country average). Demographically, the Gaucho audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gaucho fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.3 |
| Estimated audience size | 752,492 |
Audience persona
The typical Gaucho fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 130,256 | 1.57× |
| Texas | 95,316 | 1.47× |
| Pennsylvania | 72,065 | 2.84× |
| Florida | 53,335 | 1.05× |
| New York | 37,613 | 0.89× |
| Michigan | 33,453 | 1.7× |
| South Carolina | 23,660 | 2.09× |
| Illinois | 22,531 | 0.9× |
| North Carolina | 22,230 | 0.98× |
| Ohio | 21,349 | 0.92× |
| Georgia | 19,293 | 0.83× |
| Virginia | 18,742 | 1.02× |
| Tennessee | 17,917 | 1.19× |
| Massachusetts | 15,578 | 1.05× |
| Washington | 15,544 | 1.03× |
| Arizona | 13,974 | 0.91× |
| New Jersey | 12,736 | 0.67× |
| Indiana | 12,466 | 0.91× |
| Colorado | 11,637 | 0.98× |
| Missouri | 11,011 | 0.91× |
| Oregon | 9,635 | 1.12× |
| Minnesota | 9,502 | 0.88× |
| Wisconsin | 9,317 | 0.82× |
| Maryland | 9,240 | 0.71× |
| Alabama | 8,678 | 0.83× |
| Louisiana | 8,560 | 0.88× |
| Kentucky | 7,928 | 0.84× |
| Oklahoma | 7,424 | 0.89× |
| Utah | 6,929 | 1.03× |
| Nevada | 6,481 | 0.89× |
| New Hampshire | 6,307 | 2.13× |
| Connecticut | 6,279 | 0.83× |
| Arkansas | 6,000 | 0.97× |
| Kansas | 5,306 | 0.89× |
| Mississippi | 5,299 | 0.85× |
| Iowa | 5,227 | 0.84× |
| Idaho | 3,271 | 0.87× |
| Nebraska | 2,995 | 0.79× |
| West Virginia | 2,880 | 0.82× |
| Washington, District of Columbia | 2,694 | 1.19× |
| Hawaii | 2,473 | 0.76× |
| New Mexico | 2,460 | 0.65× |
| Rhode Island | 2,230 | 0.93× |
| Maine | 1,923 | 0.71× |
| Montana | 1,608 | 0.77× |
| South Dakota | 1,256 | 0.72× |
| Delaware | 1,240 | 0.6× |
| North Dakota | 1,159 | 0.75× |
| Vermont | 1,109 | 0.84× |
| Alaska | 876 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 10.99× | Home & Garden |
| Minnesota | 2.88× | Travel & Leisure |
| Glossier | 8.69× | Beauty & Wellness |
| Nationality | 2.92× | Politics & Society |
| UK garage | 5.31× | Music & Radio |
| Pro-Ject | 3.7× | Music & Radio |
| Israel | 1.84× | Travel & Leisure |
| Home equity | 1.61× | Home & Garden |
| Cam Ward | 3.06× | Sports |
| Jorge Salinas | 13.02× | Movies & TV |
| Nebraska Cornhuskers football | 2.77× | Sports |
| Kendra Scott | 2.21× | Fashion & Accessoires |
| Jeep Wagoneer | 4.28× | Cars & Mobility |
| Urban horticulture | 2.56× | Home & Garden |
| Panama | 2.43× | Travel & Leisure |
| Kansas | 1.69× | Travel & Leisure |
| Nurse educator | 4.77× | Kids & Family |
| Charlamagne Tha God | 5.43× | Movies & TV |
| Kento Yamazaki | 6.09× | Movies & TV |
| Keeper (password manager) | 3.26× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Urban Lifestyle | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.28 |
| Mindfulness | BALANCE | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 54.6% |
| United States | 11.9% |
| Argentina | 5.8% |
See Gaucho audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gaucho have in United States?
Gaucho has an estimated audience of 752,492 people in United States, concentrated in California and Texas.
What is the gender split and age of Gaucho fans?
52.3% of Gaucho fans are female, 47.7% are male, with an average age of 39.3 years.
Which brands do Gaucho fans like most?
Gaucho fans show strongest brand affinity for Hebe (10.99×), Minnesota (2.88×), and Glossier (8.69×) over the country average.
Where do Gaucho fans live in United States?
Gaucho fans in United States are most concentrated in California (reach 130,256), Texas (reach 95,316), and Pennsylvania (reach 72,065). These three regions account for the largest share of the active audience.
What other brands do Gaucho fans also like?
Beyond Gaucho itself, the audience over-indexes on Minnesota (2.88×), Glossier (8.69×), Nationality (2.92×), and UK garage (5.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gaucho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.