Gaucho Audience in United States

Gaucho has an estimated audience of 752,492 people in United States. 52.3% are female, 47.7% are male, average age 39.3. Top regions: California, Texas, Pennsylvania. Top brand affinities: Fogo de Chão, Autism Awareness, Diabetes mellitus awareness, Cora (hypermarket), Microblogging.

The average Gaucho fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Fogo de Chão, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Fogo de Chão (37.5× the country average). Demographically, the Gaucho audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gaucho fans

Demographic split for Gaucho audience in United States
MetricValue
Female52.3%
Male47.7%
Average age39.3
Estimated audience size752,492

Audience persona

The typical Gaucho fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Fogo de Chão.

Top regions in United States

Top regions ranked by reach for Gaucho in United States
RegionReachAffinity
California130,2561.57×
Texas95,3161.47×
Pennsylvania72,0652.84×
Florida53,3351.05×
New York37,6130.89×
Michigan33,4531.7×
South Carolina23,6602.09×
Illinois22,5310.9×
North Carolina22,2300.98×
Ohio21,3490.92×
Georgia19,2930.83×
Virginia18,7421.02×
Tennessee17,9171.19×
Massachusetts15,5781.05×
Washington15,5441.03×
Arizona13,9740.91×
New Jersey12,7360.67×
Indiana12,4660.91×
Colorado11,6370.98×
Missouri11,0110.91×
Oregon9,6351.12×
Minnesota9,5020.88×
Wisconsin9,3170.82×
Maryland9,2400.71×
Alabama8,6780.83×
Louisiana8,5600.88×
Kentucky7,9280.84×
Oklahoma7,4240.89×
Utah6,9291.03×
Nevada6,4810.89×
New Hampshire6,3072.13×
Connecticut6,2790.83×
Arkansas6,0000.97×
Kansas5,3060.89×
Mississippi5,2990.85×
Iowa5,2270.84×
Idaho3,2710.87×
Nebraska2,9950.79×
West Virginia2,8800.82×
Washington, District of Columbia2,6941.19×
Hawaii2,4730.76×
New Mexico2,4600.65×
Rhode Island2,2300.93×
Maine1,9230.71×
Montana1,6080.77×
South Dakota1,2560.72×
Delaware1,2400.6×
North Dakota1,1590.75×
Vermont1,1090.84×
Alaska8760.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaucho audience
BrandAffinityCategory
Fogo de Chão37.5×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Cora (hypermarket)85.25×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Texas de Brazil21.8×Food & Beverages
Outback24.81×Travel & Leisure
Income tax13.19×Business & Career
Planet Fitness3.83×Sports
Diaper bag5.86×Kids & Family
Staples (Canada)4.16×Business & Career
Boca Juniors17.05×Sports
Charles, Prince of Wales18.87×Politics & Society
MSN2.84×News
Pinky and the Brain20×Movies & TV
Band of Brothers8.69×Movies & TV
Morton's The Steakhouse14.52×Food & Beverages
Las Vegas2.69×Travel & Leisure
Steakhouse3.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaucho audience
TraitClusterScore
IndulgenceJOY1.5
Urban LifestyleOPEN1.39
Quality AwarenessPREMIUM1.28
MindfulnessBALANCE1.26
Luxury OrientationPREMIUM1.24
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Gaucho
CountryShare
Brazil54.6%
United States11.9%
Argentina5.8%

See Gaucho audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gaucho have in United States?

Gaucho has an estimated audience of 752,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaucho fans?

52.3% of Gaucho fans are female, 47.7% are male, with an average age of 39.3 years.

Which brands do Gaucho fans like most?

Gaucho fans show strongest brand affinity for Fogo de Chão (37.5×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Gaucho fans live in United States?

Gaucho fans in United States are most concentrated in California (reach 130,256), Texas (reach 95,316), and Pennsylvania (reach 72,065). These three regions account for the largest share of the active audience.

What other brands do Gaucho fans also like?

Beyond Gaucho itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Cora (hypermarket) (85.25×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaucho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.