River Plate Audience in United States

River Plate logo

River Plate has an estimated audience of 589,129 people in United States. 41.4% are female, 58.6% are male, average age 33.4. Top regions: Florida, California, Texas. Top brand affinities: Aramark, The Truman Show, Giselle, Voodoo Doughnut, Dinosaur BBQ.

The average River Plate fan in United States is 33.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Aramark, The Truman Show, Giselle, with strongest over-indexing on Aramark (381.25× the country average). Demographically, the River Plate audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of River Plate fans

Demographic split for River Plate audience in United States
MetricValue
Female41.4%
Male58.6%
Average age33.4
Estimated audience size589,129

Audience persona

The typical River Plate fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aramark.

Top regions in United States

Top regions ranked by reach for River Plate in United States
RegionReachAffinity
Florida207,6105.21×
California100,8821.56×
Texas75,4801.49×
New York73,5402.23×
New Jersey40,3472.69×
Virginia25,1491.75×
Illinois22,4701.14×
Georgia20,1831.11×
Massachusetts18,3461.58×
North Carolina17,1500.97×
Maryland16,3381.61×
Pennsylvania14,6530.74×
Colorado11,6691.26×
Utah10,8262.05×
Connecticut10,3711.76×
Arizona9,5500.79×
Washington8,9710.76×
Nevada8,4851.49×
Ohio8,2810.46×
Indiana7,5030.7×
Tennessee7,4770.63×
South Carolina7,4340.84×
Michigan7,4290.48×
Louisiana5,5880.74×
Wisconsin5,4440.61×
Oregon5,1250.76×
Minnesota4,8770.58×
Missouri4,4780.47×
Washington, District of Columbia4,2872.42×
Alabama4,0420.49×
Kentucky3,8430.52×
Kansas3,4010.73×
Hawaii3,0061.19×
Iowa2,9730.61×
Oklahoma2,7240.42×
Arkansas2,5020.52×
Rhode Island1,8681×
Nebraska1,8160.61×
West Virginia1,6210.59×
Idaho1,5390.52×
Mississippi1,4780.3×
New Mexico1,4520.49×
New Hampshire1,4010.6×
Delaware1,0320.64×
Maine8610.41×
Alaska6630.53×
Montana6530.4×
South Dakota5610.41×
Vermont5600.54×
North Dakota3160.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for River Plate audience
BrandAffinityCategory
Aramark381.25×Business & Career
The Truman Show205.39×Movies & TV
Giselle517.02×Music & Radio
Voodoo Doughnut110.25×Food & Beverages
Dinosaur BBQ141.35×Food & Beverages
Sapir Academic College296.61×Business & Career
Speedway LLC31.25×Food & Beverages
Rosario Central185.84×Sports
Club Atlético River Plate81.24×Sports
400 metres139.91×Sports
Nothing Bundt Cakes20×Food & Beverages
Reality Bites133.83×Movies & TV
CIEE205.62×Business & Career
Club Atlético Independiente97.16×Sports
Boca Juniors48.73×Sports
Coraline (film)26.86×Movies & TV
Futbol Argentino160.2×Sports
San Lorenzo de Almagro103.13×Sports
Argentina national football team35.14×Sports
Mourn81.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by River Plate audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
SustainabilityBALANCE1.52
Risk AppetiteTHRILL1.44
Luxury OrientationPREMIUM1.44
Early Adopter MentalityPOWER1.35
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for River Plate
CountryShare
Brazil41.5%
Argentina36.9%
United States4.6%

See River Plate audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does River Plate have in United States?

River Plate has an estimated audience of 589,129 people in United States, concentrated in Florida and California.

What is the gender split and age of River Plate fans?

41.4% of River Plate fans are female, 58.6% are male, with an average age of 33.4 years.

Which brands do River Plate fans like most?

River Plate fans show strongest brand affinity for Aramark (381.25×), The Truman Show (205.39×), and Giselle (517.02×) over the country average.

Where do River Plate fans live in United States?

River Plate fans in United States are most concentrated in Florida (reach 207,610), California (reach 100,882), and Texas (reach 75,480). These three regions account for the largest share of the active audience.

What other brands do River Plate fans also like?

Beyond River Plate itself, the audience over-indexes on The Truman Show (205.39×), Giselle (517.02×), Voodoo Doughnut (110.25×), and Dinosaur BBQ (141.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for River Plate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.