Rascasse Audience Intelligence

River Plate Audience in United States

A data profile of the people who buy, follow and care about River Plate in United States — modelled from more than twelve digital signal sources. River Plate has an estimated audience of 440,034 people in United States.

#379among Soccer in United States#631among Team in United States#3881in Sports

The average River Plate fan in United States is 33.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Aramark, The Truman Show, Giselle, with strongest over-indexing on Aramark (381.25× the country average).

Demographically, the River Plate audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical River Plate fan in United States is more male, around 33.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Aramark.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the River Plate profile in United States.

Audience size
440K
in United States
Gender
41.4%♀
58.6% male
Age
33.4
average years
Country rank
#39427
Team in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of River Plate fans

41.4% are female, 58.6% are male, average age 33.4.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for River Plate audience in United States
MetricValue
Female41.4%
Male58.6%
Average age33.4
Estimated audience size440,034
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the River Plate audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

3.8%

of the worldwide River Plate audience comes from United States.

Worldwide audience distribution share by country for River Plate
CountryShare
Argentina48.0%
Brazil30.2%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the River Plate audience in United States is strongest.

Fig. 05

Top regions by affinity

River Plate fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K5.13×
02New Jersey~40K2.65×
03Washington, District of Columbia~4K2.30×
04New York~70K2.18×
05Utah~10K1.97×
06Connecticut~10K1.80×
07Virginia~20K1.70×
08Maryland~20K1.60×
09Massachusetts~20K1.52×
10California~100K1.50×
11Nevada~8K1.43×
12Texas~70K1.40×
13Colorado~10K1.24×
14Hawaii~3K1.21×
15Illinois~20K1.10×
16Georgia~20K1.10×
17Rhode Island~2K1.07×
18North Carolina~20K0.98×
19South Carolina~7K0.84×
20Arizona~10K0.80×
21Kansas~4K0.80×
22Washington~9K0.79×
23Oregon~5K0.76×
24Delaware~1K0.76×
25Pennsylvania~10K0.75×
26Louisiana~6K0.74×
27Indiana~8K0.72×
28Alaska<1K0.72×
29Vermont<1K0.71×
30West Virginia~2K0.70×
31Tennessee~8K0.68×
32Iowa~3K0.66×
33Nebraska~2K0.66×
34New Hampshire~2K0.66×
35Wisconsin~6K0.64×
36South Dakota<1K0.64×
37North Dakota<1K0.64×
38Idaho~2K0.63×
39Arkansas~3K0.62×
40Minnesota~5K0.61×
41Montana~1K0.61×
42New Mexico~2K0.59×
43Kentucky~4K0.58×
44Maine~1K0.57×
45Alabama~4K0.53×
46Oklahoma~3K0.51×
47Michigan~8K0.50×
48Missouri~5K0.50×
49Mississippi~2K0.47×
50Ohio~8K0.46×
Fig. 06

Affinity by region

Affinity by region — River Plate, United States
0.46×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the River Plate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for River Plate audience
#·InterestCategoryAffinity×
01GiselleMusic & Radio517.02×
02QNB GroupBusiness & Career399.92×
03AramarkBusiness & Career381.25×
04New Star SoccerGames305.12×
05Sapir Academic CollegeBusiness & Career296.61×
06CIEEBusiness & Career205.62×
07The Truman ShowMovies & TV205.39×
08Rosario CentralSports185.84×
09Futbol ArgentinoSports160.20×
10Dinosaur BBQFood & Beverages141.35×
11400 metresSports139.91×
12Reality BitesMovies & TV133.83×
13Voodoo DoughnutFood & Beverages110.25×
14San Lorenzo de AlmagroSports103.13×
15Club Atlético IndependienteSports97.16×
16Club Atlético River PlateSports81.24×
17Boca JuniorsSports48.73×
18Speedway LLCFood & Beverages31.25×
19Coraline (film)Movies & TV26.86×
20Nothing Bundt CakesFood & Beverages20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the River Plate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by River Plate audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.66×
Healthy LifestyleBALANCE2.38×
SpiritualityBALANCE2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by River Plate audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
CreativityOPEN0.98×
Price SensitivityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does River Plate have in United States?

River Plate has an estimated audience of 440,034 people in United States, concentrated in Florida and California.

02

What is the gender split and age of River Plate fans?

41.4% of River Plate fans are female, 58.6% are male, with an average age of 33.4 years.

03

Which brands do River Plate fans like most?

River Plate fans show strongest brand affinity for Aramark (381.25×), The Truman Show (205.39×), and Giselle (517.02×) over the country average.

04

Where do River Plate fans live in United States?

River Plate fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do River Plate fans also like?

Beyond River Plate itself, the audience over-indexes on The Truman Show (205.39×), Giselle (517.02×), Voodoo Doughnut (110.25×), and Dinosaur BBQ (141.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See River Plate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for River Plate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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