Rascasse Audience Intelligence

Aramark Target Market in United States

A data profile of the people who buy, follow and care about Aramark in United States — modelled from more than twelve digital signal sources. Aramark has an estimated audience of 1,004,626 people in United States.

#2407among Brand in United States#1550in Business & Career

The average Aramark fan in United States is 45.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Pennsylvania.

Top brand affinities include River Plate, Scooby-Doo, FedEx, with strongest over-indexing on River Plate (381.25× the country average).

Demographically, the Aramark audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aramark fan in United States is balanced, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for River Plate.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aramark profile in United States.

Audience size
1M
in United States
Gender
45.6%♀
54.4% male
Age
45.9
average years
Country rank
#23601
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aramark

45.6% are female, 54.4% are male, average age 45.9.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Aramark audience in United States
MetricValue
Female45.6%
Male54.4%
Average age45.9
Estimated audience size1,004,626
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Aramark audience in United States
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4930%
50+32%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Aramark audience comes from United States.

Worldwide audience distribution share by country for Aramark
CountryShare
United States68.7%
Germany8.5%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aramark audience in United States is strongest.

Fig. 05

Top regions by affinity

Aramark customers by region in United States
#RegionReachAffinity×
01Pennsylvania~80K2.30×
02Washington, District of Columbia~7K2.21×
03Kentucky~20K1.79×
04Delaware~4K1.57×
05North Carolina~50K1.53×
06Tennessee~30K1.41×
07Arkansas~10K1.38×
08Texas~100K1.37×
09Illinois~40K1.35×
10Virginia~30K1.35×
11Alabama~20K1.33×
12South Carolina~20K1.31×
13Colorado~20K1.29×
14Mississippi~10K1.29×
15Arizona~30K1.28×
16New Jersey~30K1.18×
17Indiana~20K1.17×
18Louisiana~10K1.16×
19Maryland~20K1.15×
20Ohio~30K1.10×
21Georgia~30K1.10×
22Massachusetts~20K1.10×
23West Virginia~5K1.10×
24Florida~70K1.00×
25Alaska~2K0.98×
26Missouri~20K0.97×
27New York~50K0.93×
28Michigan~20K0.92×
29North Dakota~2K0.92×
30Iowa~7K0.89×
31Connecticut~8K0.85×
32Rhode Island~3K0.85×
33Nebraska~4K0.81×
34California~90K0.80×
35Nevada~8K0.79×
36Wisconsin~10K0.77×
37Kansas~6K0.76×
38Minnesota~10K0.74×
39South Dakota~2K0.73×
40New Mexico~3K0.70×
41Washington~10K0.67×
42Oregon~7K0.64×
43Utah~5K0.61×
44New Hampshire~2K0.60×
45Vermont~1K0.59×
46Oklahoma~6K0.57×
47Idaho~3K0.52×
48Montana~1K0.52×
49Maine~2K0.51×
50Hawaii~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Aramark, United States
0.45×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aramark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aramark audience
#·InterestCategoryAffinity×
01River PlateSports381.25×
02R+L CarriersBusiness & Career17.28×
03US FoodsFood & Beverages16.02×
04Scooby-DooMovies & TV13.84×
05WorkwearFashion & Accessoires7.45×
06FedExBusiness & Career5.60×
07Sustainable energyHome & Garden5.35×
08Online bankingBusiness & Career5.15×
09QVCMovies & TV4.60×
10Renewable energyBusiness & Career4.56×
11Home automationTechnology & Electronics4.37×
12Vehicle insuranceCars & Mobility3.66×
13Solar energyHome & Garden3.52×
14Mortgage loansBusiness & Career3.50×
15Discount storesShopping3.34×
16United Parcel ServiceBusiness & Career2.81×
17Shopping mallsShopping2.46×
18Pizza HutFood & Beverages2.29×
19McDonald'sFood & Beverages2.21×
20PinterestInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aramark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aramark audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.69×
Family OrientationCONSERVATISM2.54×
Convenience OrientationPREMIUM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aramark audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
MindfulnessBALANCE0.76×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aramark's target market in United States?

Aramark's target market in United States covers an estimated 1,004,626 people, concentrated in Texas and California.

02

What is the gender split and age of Aramark customers?

45.6% of the Aramark audience are female, 54.4% are male, with an average age of 45.9 years.

03

Which brands do Aramark fans like most?

Aramark fans show strongest brand affinity for River Plate (381.25×), Scooby-Doo (13.84×), and FedEx (5.6×) over the country average.

04

Where do Aramark fans live in United States?

Aramark fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Pennsylvania (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Aramark fans also like?

Beyond Aramark itself, the audience over-indexes on Scooby-Doo (13.84×), FedEx (5.6×), Mortgage loans (3.5×), and Sustainable energy (5.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Aramark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aramark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →