Aramark Audience in United States

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Aramark has an estimated audience of 984,349 people in United States. 45.6% are female, 54.4% are male, average age 45.9. Top regions: Texas, California, Pennsylvania. Top brand affinities: Camargue, Israel, Urban Outfitters, Nationality, Jeep Wagoneer.

The average Aramark fan in United States is 45.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Camargue, Israel, Urban Outfitters, with strongest over-indexing on Camargue (494.17× the country average). Demographically, the Aramark audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Aramark fans

Demographic split for Aramark audience in United States
MetricValue
Female45.6%
Male54.4%
Average age45.9
Estimated audience size984,349

Audience persona

The typical Aramark fan in United States is balanced, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for Camargue.

Top regions in United States

Top regions ranked by reach for Aramark in United States
RegionReachAffinity
Texas112,3321.33×
California96,7260.89×
Pennsylvania75,3822.27×
Florida68,2201.02×
New York51,1560.93×
Illinois46,6831.42×
North Carolina46,3721.57×
Ohio34,5341.14×
Georgia34,2551.13×
Virginia33,7591.41×
New Jersey28,2371.13×
Tennessee27,7891.41×
Arizona25,7231.28×
Michigan24,2990.94×
Massachusetts22,1021.14×
Kentucky21,9931.78×
Indiana21,3411.19×
Colorado19,4461.25×
South Carolina18,5221.25×
Maryland18,1161.07×
Missouri16,2441.02×
Alabama14,8691.08×
Louisiana14,6651.16×
Washington13,8700.7×
Wisconsin12,0850.82×
Minnesota11,5340.82×
Arkansas11,3031.39×
Mississippi9,1601.13×
Connecticut8,2790.84×
Iowa8,0160.99×
Oregon7,6690.68×
Nevada7,6510.8×
Kansas6,3410.82×
Oklahoma5,6040.51×
Washington, District of Columbia5,4791.85×
Utah5,3190.6×
West Virginia5,0251.1×
Delaware4,0881.51×
Nebraska3,8190.77×
New Mexico3,4220.69×
Rhode Island2,6310.84×
Idaho2,3130.47×
New Hampshire2,1170.55×
North Dakota2,0191×
Alaska1,8600.88×
South Dakota1,5450.68×
Maine1,3020.37×
Hawaii9150.22×
Montana7970.29×
Wyoming7410.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aramark audience
BrandAffinityCategory
Camargue494.17×Travel & Leisure
Israel3.34×Travel & Leisure
Urban Outfitters1.71×Shopping
Nationality1.68×Politics & Society
Jeep Wagoneer4.35×Cars & Mobility
Kendra Scott2×Fashion & Accessoires
Jesse Plemons2.32×Movies & TV
Khalsa22.54×Politics & Society
Layne Staley3.82×Music & Radio
Keenan Allen3.91×Sports
Corona (band)3.37×Music & Radio
Wikia1.66×Internet & Social Media
Home staging2.51×Home & Garden
Kasik5.8×Travel & Leisure
Takers4.43×Movies & TV
MK1.93×Music & Radio
Nurse education1.5×Kids & Family
Keeper (password manager)2.92×Technology & Electronics
Urban horticulture1.62×Home & Garden
Cam Ward1.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aramark audience
TraitClusterScore
Career OrientationPOWER2.46
Family OrientationCONSERVATISM1.54
PatriotismCONSERVATISM1.5
Quality AwarenessPREMIUM1.47
Price SensitivityPREMIUM1.44
Urban LifestyleOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Aramark
CountryShare
United States68.8%
Germany8.4%
Canada7.0%

See Aramark audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Aramark have in United States?

Aramark has an estimated audience of 984,349 people in United States, concentrated in Texas and California.

What is the gender split and age of Aramark fans?

45.6% of Aramark fans are female, 54.4% are male, with an average age of 45.9 years.

Which brands do Aramark fans like most?

Aramark fans show strongest brand affinity for Camargue (494.17×), Israel (3.34×), and Urban Outfitters (1.71×) over the country average.

Where do Aramark fans live in United States?

Aramark fans in United States are most concentrated in Texas (reach 112,332), California (reach 96,726), and Pennsylvania (reach 75,382). These three regions account for the largest share of the active audience.

What other brands do Aramark fans also like?

Beyond Aramark itself, the audience over-indexes on Israel (3.34×), Urban Outfitters (1.71×), Nationality (1.68×), and Jeep Wagoneer (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aramark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.