R+L Carriers Audience in United States

R+L Carriers logo

R+L Carriers has an estimated audience of 1,102,240 people in United States. 19.2% are female, 80.8% are male, average age 43.4. Top regions: Texas, Florida, California. Top brand affinities: Prime, XPO Logistics, Estes Express Lines, Landstar System, PAM Transport.

The average R+L Carriers fan in United States is 43.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Prime, XPO Logistics, Estes Express Lines, with strongest over-indexing on Prime (81.06× the country average). Demographically, the R+L Carriers audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of R+L Carriers fans

Demographic split for R+L Carriers audience in United States
MetricValue
Female19.2%
Male80.8%
Average age43.4
Estimated audience size1,102,240

Audience persona

The typical R+L Carriers fan in United States is more male, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Prime.

Top regions in United States

Top regions ranked by reach for R+L Carriers in United States
RegionReachAffinity
Texas109,8461.16×
Florida81,8371.1×
California80,2550.66×
Ohio73,6032.17×
Georgia61,4031.81×
Illinois56,4981.54×
North Carolina44,6301.35×
Pennsylvania42,8801.16×
Michigan37,3491.3×
Tennessee34,8111.57×
Indiana32,5141.61×
New York30,8510.5×
Missouri27,5531.55×
Wisconsin25,6151.54×
Virginia24,0190.89×
New Jersey23,4620.84×
South Carolina23,1741.4×
Kentucky21,5511.56×
Alabama20,1601.31×
Louisiana19,9281.4×
Washington17,3620.79×
Arizona16,6920.74×
Massachusetts15,5890.72×
Minnesota15,4860.98×
Colorado14,9200.86×
Oklahoma13,0061.06×
Iowa11,5721.27×
Maryland11,3800.6×
Kansas11,2221.29×
Arkansas10,5041.16×
Mississippi10,4711.15×
Connecticut9,6190.87×
Oregon9,4300.75×
Utah9,0450.92×
Nevada7,5410.71×
Nebraska5,6341.02×
Idaho5,0680.92×
New Hampshire4,9481.14×
West Virginia4,8320.94×
New Mexico3,5590.64×
Rhode Island3,4440.98×
Maine2,7370.69×
South Dakota2,7221.07×
Delaware1,7010.56×
Montana1,5490.51×
Vermont1,3770.71×
North Dakota1,0680.47×
Washington, District of Columbia8150.25×
Hawaii8130.17×
Alaska6550.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for R+L Carriers audience
BrandAffinityCategory
Prime81.06×
XPO Logistics91.17×Business & Career
Estes Express Lines106.53×Cars & Mobility
Landstar System149.16×Business & Career
PAM Transport192.19×Cars & Mobility
Old Dominion Freight Line81.58×Business & Career
Metropolitan Transportation Authority (New York)41.73×Cars & Mobility
Werner Enterprises95.28×Business & Career
Pilot Flying J15.76×Cars & Mobility
Love's Travel Stops & Country Stores20.16×Shopping
Freight transport7.2×Cars & Mobility
J. B. Hunt56.85×Business & Career
Swift Transportation55.11×Business & Career
Refrigerator truck104.44×Business & Career
Box truck15.35×Cars & Mobility
TravelCenters of America25.74×Travel & Leisure
USA Truck102.08×Business & Career
Commercial driver's license14.68×Cars & Mobility
FedEx5.32×Business & Career
Public utility9.87×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by R+L Carriers audience
TraitClusterScore
Career OrientationPOWER2.76
Quality AwarenessPREMIUM1.8
Need for SecurityCONSERVATISM1.74
Risk AppetiteTHRILL1.41
PatriotismCONSERVATISM1.18
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for R+L Carriers
CountryShare
United States92.0%
India2.0%
China1.5%

See R+L Carriers audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does R+L Carriers have in United States?

R+L Carriers has an estimated audience of 1,102,240 people in United States, concentrated in Texas and Florida.

What is the gender split and age of R+L Carriers fans?

19.2% of R+L Carriers fans are female, 80.8% are male, with an average age of 43.4 years.

Which brands do R+L Carriers fans like most?

R+L Carriers fans show strongest brand affinity for Prime (81.06×), XPO Logistics (91.17×), and Estes Express Lines (106.53×) over the country average.

Where do R+L Carriers fans live in United States?

R+L Carriers fans in United States are most concentrated in Texas (reach 109,846), Florida (reach 81,837), and California (reach 80,255). These three regions account for the largest share of the active audience.

What other brands do R+L Carriers fans also like?

Beyond R+L Carriers itself, the audience over-indexes on XPO Logistics (91.17×), Estes Express Lines (106.53×), Landstar System (149.16×), and PAM Transport (192.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for R+L Carriers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.