Rascasse Audience Intelligence

R+L Carriers Target Market in United States

A data profile of the people who buy, follow and care about R+L Carriers in United States — modelled from more than twelve digital signal sources. R+L Carriers has an estimated audience of 1,153,133 people in United States.

#2204among Brand in United States#1438in Business & Career

The average R+L Carriers fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Prime, XPO Logistics, Estes Express Lines, with strongest over-indexing on Prime (81.06× the country average).

Demographically, the R+L Carriers audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical R+L Carriers fan in United States is more male, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Prime.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the R+L Carriers profile in United States.

Audience size
1.2M
in United States
Gender
19.2%♀
80.8% male
Age
43.4
average years
Country rank
#21471
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of R+L Carriers

19.2% are female, 80.8% are male, average age 43.4.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for R+L Carriers audience in United States
MetricValue
Female19.2%
Male80.8%
Average age43.4
Estimated audience size1,153,133
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the R+L Carriers audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3920%
40-4930%
50+25%
Fig. 04

Worldwide distribution

92.2%

of the worldwide R+L Carriers audience comes from United States.

Worldwide audience distribution share by country for R+L Carriers
CountryShare
United States92.2%
India1.9%
China1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the R+L Carriers audience in United States is strongest.

Fig. 05

Top regions by affinity

R+L Carriers customers by region in United States
#RegionReachAffinity×
01Ohio~70K2.18×
02Georgia~60K1.71×
03Indiana~30K1.61×
04Wisconsin~30K1.61×
05Tennessee~30K1.55×
06Kentucky~20K1.53×
07Missouri~30K1.49×
08Illinois~50K1.47×
09South Carolina~20K1.42×
10Louisiana~20K1.37×
11North Carolina~50K1.36×
12Michigan~40K1.31×
13Alabama~20K1.31×
14Kansas~10K1.27×
15Iowa~10K1.22×
16Pennsylvania~40K1.21×
17South Dakota~3K1.16×
18Arkansas~10K1.14×
19New Hampshire~5K1.14×
20Texas~100K1.13×
21Mississippi~10K1.11×
22Oklahoma~10K1.08×
23Florida~80K1.05×
24West Virginia~5K1.03×
25Minnesota~20K1.00×
26Rhode Island~4K1.00×
27Nebraska~5K0.99×
28Idaho~5K0.99×
29Virginia~20K0.90×
30Utah~9K0.88×
31New Jersey~20K0.86×
32Connecticut~10K0.86×
33Colorado~10K0.81×
34Oregon~10K0.77×
35Maine~3K0.77×
36Washington~20K0.76×
37Massachusetts~20K0.75×
38Arizona~20K0.74×
39Nevada~8K0.74×
40Vermont~1K0.74×
41Delaware~2K0.70×
42New Mexico~4K0.68×
43California~80K0.66×
44Alaska~2K0.66×
45North Dakota~2K0.66×
46Montana~2K0.63×
47Maryland~10K0.62×
48Hawaii~3K0.53×
49New York~30K0.49×
50Washington, District of Columbia~2K0.48×
Fig. 06

Affinity by region

Affinity by region — R+L Carriers, United States
0.48×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the R+L Carriers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for R+L Carriers audience
#·InterestCategoryAffinity×
01PAM TransportCars & Mobility192.19×
02Landstar SystemBusiness & Career149.16×
03Estes Express LinesCars & Mobility106.53×
04Refrigerator truckBusiness & Career104.44×
05USA TruckBusiness & Career102.08×
06Werner EnterprisesBusiness & Career95.28×
07XPO LogisticsBusiness & Career91.17×
08Old Dominion Freight LineBusiness & Career81.58×
09PrimeBrand81.06×
10J. B. HuntBusiness & Career56.85×
11Swift TransportationBusiness & Career55.11×
12Metropolitan Transportation Authority (New York)Cars & Mobility41.73×
13TravelCenters of AmericaTravel & Leisure25.74×
14Love's Travel Stops & Country StoresShopping20.16×
15Pilot Flying JCars & Mobility15.76×
16Box truckCars & Mobility15.35×
17Commercial driver's licenseCars & Mobility14.68×
18Public utilityHome & Garden9.87×
19Freight transportCars & Mobility7.20×
20FedExBusiness & Career5.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the R+L Carriers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by R+L Carriers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.28×
PatriotismCONSERVATISM2.12×
Price SensitivityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by R+L Carriers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is R+L Carriers's target market in United States?

R+L Carriers's target market in United States covers an estimated 1,153,133 people, concentrated in Texas and California.

02

What is the gender split and age of R+L Carriers customers?

19.2% of the R+L Carriers audience are female, 80.8% are male, with an average age of 43.4 years.

03

Which brands do R+L Carriers fans like most?

R+L Carriers fans show strongest brand affinity for Prime (81.06×), XPO Logistics (91.17×), and Estes Express Lines (106.53×) over the country average.

04

Where do R+L Carriers fans live in United States?

R+L Carriers fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do R+L Carriers fans also like?

Beyond R+L Carriers itself, the audience over-indexes on XPO Logistics (91.17×), Estes Express Lines (106.53×), Landstar System (149.16×), and PAM Transport (192.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See R+L Carriers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for R+L Carriers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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