Rascasse Audience Intelligence

J. B. Hunt Target Market in United States

A data profile of the people who buy, follow and care about J. B. Hunt in United States — modelled from more than twelve digital signal sources. J. B. Hunt has an estimated audience of 683,674 people in United States.

#3124among Brand in United States#1907in Business & Career

The average J. B. Hunt fan in United States is 43.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arkansas.

Top brand affinities include Love's Travel Stops & Country Stores, Estes Express Lines, XPO Logistics, with strongest over-indexing on Love's Travel Stops & Country Stores (44.45× the country average).

Demographically, the J. B. Hunt audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. B. Hunt fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. B. Hunt profile in United States.

Audience size
684K
in United States
Gender
18.2%♀
81.8% male
Age
43.0
average years
Country rank
#30338
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J. B. Hunt

18.2% are female, 81.8% are male, average age 43.0.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for J. B. Hunt audience in United States
MetricValue
Female18.2%
Male81.8%
Average age43.0
Estimated audience size683,674
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the J. B. Hunt audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

91.7%

of the worldwide J. B. Hunt audience comes from United States.

Worldwide audience distribution share by country for J. B. Hunt
CountryShare
United States91.7%
Canada2.2%
Mexico1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. B. Hunt audience in United States is strongest.

Fig. 05

Top regions by affinity

J. B. Hunt customers by region in United States
#RegionReachAffinity×
01Arkansas~50K8.75×
02Mississippi~10K2.24×
03Illinois~40K1.85×
04Georgia~40K1.80×
05Delaware~3K1.40×
06Alabama~10K1.34×
07Oklahoma~10K1.33×
08Texas~80K1.28×
09Kansas~7K1.21×
10Indiana~10K1.19×
11Missouri~10K1.16×
12Tennessee~20K1.13×
13Pennsylvania~30K1.09×
14South Carolina~10K1.03×
15North Carolina~20K0.99×
16Ohio~20K0.95×
17New Jersey~20K0.95×
18California~70K0.93×
19Iowa~5K0.90×
20Louisiana~8K0.87×
21Arizona~10K0.86×
22Kentucky~7K0.86×
23Florida~40K0.84×
24Alaska~1K0.80×
25Maryland~9K0.78×
26Connecticut~5K0.78×
27Nebraska~3K0.78×
28Wisconsin~8K0.77×
29Nevada~5K0.77×
30North Dakota~1K0.74×
31Minnesota~7K0.73×
32New Mexico~3K0.73×
33Virginia~10K0.72×
34Washington~10K0.72×
35Utah~4K0.72×
36Vermont<1K0.72×
37Oregon~6K0.71×
38Montana~1K0.71×
39South Dakota~1K0.69×
40Michigan~10K0.68×
41West Virginia~2K0.68×
42Hawaii~2K0.68×
43Washington, District of Columbia~1K0.67×
44Colorado~7K0.65×
45Idaho~2K0.64×
46Rhode Island~1K0.64×
47Maine~1K0.60×
48New Hampshire~2K0.59×
49New York~20K0.57×
50Massachusetts~8K0.56×
Fig. 06

Affinity by region

Affinity by region — J. B. Hunt, United States
0.56×1.00×8.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. B. Hunt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. B. Hunt audience
#·InterestCategoryAffinity×
01Estes Express LinesCars & Mobility104.92×
02XPO LogisticsBusiness & Career65.92×
03R+L CarriersBusiness & Career56.85×
04Love's Travel Stops & Country StoresShopping44.45×
05TravelCenters of AmericaTravel & Leisure44.08×
06IvecoCars & Mobility29.66×
07Commercial driver's licenseCars & Mobility26.26×
08Truck stopCars & Mobility21.00×
09Škoda AutoCars & Mobility20.00×
10Flatbed truckCars & Mobility17.06×
11Mack TrucksCars & Mobility16.49×
12PeterbiltCars & Mobility15.39×
13Volvo TrucksCars & Mobility14.71×
14Employment websiteBusiness & Career6.39×
15United Parcel ServiceBusiness & Career4.71×
16Dump truckCars & Mobility4.48×
17Career developmentBusiness & Career4.36×
18CarGurusCars & Mobility4.05×
19LogisticsBusiness & Career3.92×
20AutoZoneCars & Mobility2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. B. Hunt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. B. Hunt audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.86×
PatriotismCONSERVATISM2.75×
Career OrientationPOWER2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. B. Hunt audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
MindfulnessBALANCE0.60×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J. B. Hunt's target market in United States?

J. B. Hunt's target market in United States covers an estimated 683,674 people, concentrated in Texas and California.

02

What is the gender split and age of J. B. Hunt customers?

18.2% of the J. B. Hunt audience are female, 81.8% are male, with an average age of 43.0 years.

03

Which brands do J. B. Hunt fans like most?

J. B. Hunt fans show strongest brand affinity for Love's Travel Stops & Country Stores (44.45×), Estes Express Lines (104.92×), and XPO Logistics (65.92×) over the country average.

04

Where do J. B. Hunt fans live in United States?

J. B. Hunt fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Arkansas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do J. B. Hunt fans also like?

Beyond J. B. Hunt itself, the audience over-indexes on Estes Express Lines (104.92×), XPO Logistics (65.92×), TravelCenters of America (44.08×), and R+L Carriers (56.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See J. B. Hunt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J. B. Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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