J. B. Hunt Audience in United States

J. B. Hunt logo

J. B. Hunt has an estimated audience of 687,074 people in United States. 18.2% are female, 81.8% are male, average age 43.0. Top regions: Texas, California, Arkansas. Top brand affinities: Love's Travel Stops & Country Stores, TravelCenters of America, Estes Express Lines, XPO Logistics, R+L Carriers.

The average J. B. Hunt fan in United States is 43.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Arkansas. Top brand affinities include Love's Travel Stops & Country Stores, TravelCenters of America, Estes Express Lines, with strongest over-indexing on Love's Travel Stops & Country Stores (39.84× the country average). Demographically, the J. B. Hunt audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of J. B. Hunt fans

Demographic split for J. B. Hunt audience in United States
MetricValue
Female18.2%
Male81.8%
Average age43.0
Estimated audience size687,074

Audience persona

The typical J. B. Hunt fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Top regions in United States

Top regions ranked by reach for J. B. Hunt in United States
RegionReachAffinity
Texas80,8831.37×
California76,7241.02×
Arkansas48,1088.5×
Illinois45,0381.97×
Georgia40,5921.92×
Florida39,3250.85×
Pennsylvania26,3401.14×
New York22,2110.58×
North Carolina20,7771×
Ohio19,9070.94×
New Jersey17,4461×
Tennessee16,4821.2×
Indiana15,4391.23×
Missouri13,1191.18×
Alabama12,7591.33×
Mississippi12,5862.22×
Virginia12,4320.74×
Michigan12,1090.67×
Arizona12,0540.86×
South Carolina10,6931.03×
Oklahoma10,2711.35×
Washington9,8790.72×
Maryland9,6130.81×
Massachusetts7,5060.55×
Wisconsin7,4820.72×
Louisiana7,3330.83×
Kentucky7,2620.84×
Minnesota7,1190.72×
Kansas6,9571.28×
Colorado6,7160.62×
Oregon5,4760.7×
Connecticut4,9660.72×
Nevada4,9150.74×
Iowa4,8800.86×
Utah4,1810.68×
Delaware2,9531.56×
Nebraska2,5770.75×
New Mexico2,1590.63×
Idaho1,7540.51×
West Virginia1,6930.53×
Washington, District of Columbia1,2230.59×
Montana1,0410.55×
New Hampshire9760.36×
Maine9330.38×
Rhode Island9230.42×
North Dakota6430.46×
South Dakota5820.37×
Wyoming4990.49×
Vermont3550.29×
Hawaii3290.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. B. Hunt audience
BrandAffinityCategory
Love's Travel Stops & Country Stores39.84×Shopping
TravelCenters of America54.89×Travel & Leisure
Estes Express Lines86.55×Cars & Mobility
XPO Logistics48.9×Business & Career
R+L Carriers53.77×Business & Career
Commercial driver's license23×Cars & Mobility
Max Verstappen15.55×Sports
Volvo Trucks20.83×Cars & Mobility
Iveco42.14×Cars & Mobility
Flatbed truck16.64×Cars & Mobility
Škoda Auto20×Cars & Mobility
AutoZone3.59×Cars & Mobility
childish gambino19.98×Movies & TV
Peterbilt13.57×Cars & Mobility
Advance Auto Parts4.13×Cars & Mobility
Truck stop15×Cars & Mobility
Dentistry3.46×Business & Career
Tractor Supply Company4.15×Shopping
Planet Fitness2.44×Sports
United States Postal Service2.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. B. Hunt audience
TraitClusterScore
Quality AwarenessPREMIUM2.66
Career OrientationPOWER1.97
Need for SecurityCONSERVATISM1.78
PatriotismCONSERVATISM1.51
Urban LifestyleOPEN1.35
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for J. B. Hunt
CountryShare
United States91.8%
Canada2.2%
Mexico1.7%

See J. B. Hunt audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does J. B. Hunt have in United States?

J. B. Hunt has an estimated audience of 687,074 people in United States, concentrated in Texas and California.

What is the gender split and age of J. B. Hunt fans?

18.2% of J. B. Hunt fans are female, 81.8% are male, with an average age of 43.0 years.

Which brands do J. B. Hunt fans like most?

J. B. Hunt fans show strongest brand affinity for Love's Travel Stops & Country Stores (39.84×), TravelCenters of America (54.89×), and Estes Express Lines (86.55×) over the country average.

Where do J. B. Hunt fans live in United States?

J. B. Hunt fans in United States are most concentrated in Texas (reach 80,883), California (reach 76,724), and Arkansas (reach 48,108). These three regions account for the largest share of the active audience.

What other brands do J. B. Hunt fans also like?

Beyond J. B. Hunt itself, the audience over-indexes on TravelCenters of America (54.89×), Estes Express Lines (86.55×), XPO Logistics (48.9×), and R+L Carriers (53.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. B. Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.