J. B. Hunt Audience in United States

J. B. Hunt logo

J. B. Hunt has an estimated audience of 687,074 people in United States. 18.2% are female, 81.8% are male, average age 43.0. Top regions: Texas, California, Arkansas. Top brand affinities: Emperor Entertainment Group, MK, Crytek, Jesse Plemons, Nebraska Cornhuskers football.

The average J. B. Hunt fan in United States is 43.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Arkansas. Top brand affinities include Emperor Entertainment Group, MK, Crytek, with strongest over-indexing on Emperor Entertainment Group (18.63× the country average). Demographically, the J. B. Hunt audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of J. B. Hunt fans

Demographic split for J. B. Hunt audience in United States
MetricValue
Female18.2%
Male81.8%
Average age43.0
Estimated audience size687,074

Audience persona

The typical J. B. Hunt fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for J. B. Hunt in United States
RegionReachAffinity
Texas80,8831.37×
California76,7241.02×
Arkansas48,1088.5×
Illinois45,0381.97×
Georgia40,5921.92×
Florida39,3250.85×
Pennsylvania26,3401.14×
New York22,2110.58×
North Carolina20,7771×
Ohio19,9070.94×
New Jersey17,4461×
Tennessee16,4821.2×
Indiana15,4391.23×
Missouri13,1191.18×
Alabama12,7591.33×
Mississippi12,5862.22×
Virginia12,4320.74×
Michigan12,1090.67×
Arizona12,0540.86×
South Carolina10,6931.03×
Oklahoma10,2711.35×
Washington9,8790.72×
Maryland9,6130.81×
Massachusetts7,5060.55×
Wisconsin7,4820.72×
Louisiana7,3330.83×
Kentucky7,2620.84×
Minnesota7,1190.72×
Kansas6,9571.28×
Colorado6,7160.62×
Oregon5,4760.7×
Connecticut4,9660.72×
Nevada4,9150.74×
Iowa4,8800.86×
Utah4,1810.68×
Delaware2,9531.56×
Nebraska2,5770.75×
New Mexico2,1590.63×
Idaho1,7540.51×
West Virginia1,6930.53×
Washington, District of Columbia1,2230.59×
Montana1,0410.55×
New Hampshire9760.36×
Maine9330.38×
Rhode Island9230.42×
North Dakota6430.46×
South Dakota5820.37×
Wyoming4990.49×
Vermont3550.29×
Hawaii3290.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. B. Hunt audience
BrandAffinityCategory
Emperor Entertainment Group18.63×Business & Career
MK3.69×Music & Radio
Crytek39.84×Games
Jesse Plemons2.51×Movies & TV
Nebraska Cornhuskers football2.38×Sports
Hog Hunting1.91×Sports
WSVN3.87×Movies & TV
Queens College, City University of New York3.69×Business & Career
Eden Lake4.02×Movies & TV
N1 road (South Africa)1.91×Travel & Leisure
Keith Stanfield2.91×Movies & TV
Northrop Grumman2.79×Business & Career
Noodle (Gorillaz)1.53×Music & Radio
ABC 7 Chicago1.78×Movies & TV
Jeevansathi13.57×Kids & Family
WESH1.98×Movies & TV
Glossier2.16×Beauty & Wellness
Hammock camping2.9×Travel & Leisure
Certified diabetes educator5.38×Business & Career
Emigrate (band)3.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. B. Hunt audience
TraitClusterScore
Quality AwarenessPREMIUM2.66
Career OrientationPOWER1.97
Need for SecurityCONSERVATISM1.78
PatriotismCONSERVATISM1.51
Urban LifestyleOPEN1.35
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for J. B. Hunt
CountryShare
United States91.8%
Canada2.2%
Mexico1.7%

See J. B. Hunt audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does J. B. Hunt have in United States?

J. B. Hunt has an estimated audience of 687,074 people in United States, concentrated in Texas and California.

What is the gender split and age of J. B. Hunt fans?

18.2% of J. B. Hunt fans are female, 81.8% are male, with an average age of 43.0 years.

Which brands do J. B. Hunt fans like most?

J. B. Hunt fans show strongest brand affinity for Emperor Entertainment Group (18.63×), MK (3.69×), and Crytek (39.84×) over the country average.

Where do J. B. Hunt fans live in United States?

J. B. Hunt fans in United States are most concentrated in Texas (reach 80,883), California (reach 76,724), and Arkansas (reach 48,108). These three regions account for the largest share of the active audience.

What other brands do J. B. Hunt fans also like?

Beyond J. B. Hunt itself, the audience over-indexes on MK (3.69×), Crytek (39.84×), Jesse Plemons (2.51×), and Nebraska Cornhuskers football (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. B. Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.