Mack Trucks Audience in United States

Mack Trucks logo

Mack Trucks has an estimated audience of 2,207,993 people in United States. 19.2% are female, 80.8% are male, average age 41.5. Top regions: Texas, California, Pennsylvania. Top brand affinities: Freight transport, Trailer (vehicle), Trucking industry in the United States, Semi-trailer, Internal combustion engine.

The average Mack Trucks fan in United States is 41.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Freight transport, Trailer (vehicle), Trucking industry in the United States, with strongest over-indexing on Freight transport (5.18× the country average). Demographically, the Mack Trucks audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Mack Trucks fans

Demographic split for Mack Trucks audience in United States
MetricValue
Female19.2%
Male80.8%
Average age41.5
Estimated audience size2,207,993

Audience persona

The typical Mack Trucks fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Top regions in United States

Top regions ranked by reach for Mack Trucks in United States
RegionReachAffinity
Texas199,0221.05×
California189,0060.78×
Pennsylvania155,4952.09×
Florida130,7420.87×
New York108,7360.88×
North Carolina87,2411.31×
Illinois76,9841.05×
Georgia70,0921.03×
Ohio67,7721×
New Jersey56,6091.01×
Virginia54,6561.02×
Tennessee49,4651.12×
Michigan49,3020.85×
Indiana44,0501.09×
Massachusetts43,2901×
Maryland37,0820.98×
South Carolina36,2551.09×
Washington35,3510.8×
Missouri35,2100.99×
Wisconsin33,3391×
Louisiana32,9211.16×
Arizona32,6860.73×
Alabama30,5420.99×
Colorado29,3280.84×
Kentucky28,1351.02×
Minnesota27,4810.87×
Oklahoma26,6111.09×
Mississippi23,1871.27×
Arkansas22,8391.26×
Oregon22,5380.89×
Connecticut20,2070.91×
Iowa19,7241.08×
Kansas18,1501.04×
Utah16,9820.86×
Nevada15,2740.72×
West Virginia12,5411.22×
Nebraska11,7991.07×
Idaho10,5030.95×
New Mexico9,7810.88×
Maine8,9631.13×
New Hampshire8,3250.96×
Rhode Island7,0291×
Montana5,9190.97×
Washington, District of Columbia5,4330.82×
Hawaii5,3750.57×
North Dakota5,1791.14×
South Dakota4,9270.97×
Delaware4,8480.8×
Vermont4,0131.04×
Wyoming3,6561.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mack Trucks audience
BrandAffinityCategory
Freight transport5.18×Cars & Mobility
Trailer (vehicle)7.62×Cars & Mobility
Trucking industry in the United States8.58×Business & Career
Semi-trailer10.8×Cars & Mobility
Internal combustion engine5.6×Cars & Mobility
Semi-trailer truck6.18×Cars & Mobility
Truck driver5.8×Cars & Mobility
Dump truck5.31×Cars & Mobility
AutoZone3.03×Cars & Mobility
Flatbed truck13.71×Cars & Mobility
Peterbilt14.17×Cars & Mobility
Diesel engine6.43×Cars & Mobility
Kenworth14.64×Cars & Mobility
Box truck8.64×Cars & Mobility
Discount Tire3.94×Shopping
Heavy equipment4.32×Home & Garden
Commercial driver's license8.91×Cars & Mobility
Pilot Flying J5.5×Cars & Mobility
Logistics3.44×Business & Career
O'Reilly Auto Parts3.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mack Trucks audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Need for SecurityCONSERVATISM1.49
Family OrientationCONSERVATISM1.43
Career OrientationPOWER1.36
DIY MentalityTHRILL1.35
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Mack Trucks
CountryShare
United States60.4%
Canada6.3%
Australia6.0%

See Mack Trucks audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Mack Trucks have in United States?

Mack Trucks has an estimated audience of 2,207,993 people in United States, concentrated in Texas and California.

What is the gender split and age of Mack Trucks fans?

19.2% of Mack Trucks fans are female, 80.8% are male, with an average age of 41.5 years.

Which brands do Mack Trucks fans like most?

Mack Trucks fans show strongest brand affinity for Freight transport (5.18×), Trailer (vehicle) (7.62×), and Trucking industry in the United States (8.58×) over the country average.

Where do Mack Trucks fans live in United States?

Mack Trucks fans in United States are most concentrated in Texas (reach 199,022), California (reach 189,006), and Pennsylvania (reach 155,495). These three regions account for the largest share of the active audience.

What other brands do Mack Trucks fans also like?

Beyond Mack Trucks itself, the audience over-indexes on Trailer (vehicle) (7.62×), Trucking industry in the United States (8.58×), Semi-trailer (10.8×), and Internal combustion engine (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mack Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.