Rascasse Audience Intelligence

Mack Trucks Target Market in United States

A data profile of the people who buy, follow and care about Mack Trucks in United States — modelled from more than twelve digital signal sources. Mack Trucks has an estimated audience of 2,201,275 people in United States.

#7among Commercial vehicles in United States#1337among Brand in United States#451in Cars & Mobility

The average Mack Trucks fan in United States is 41.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Pennsylvania.

Top brand affinities include Freight transport, Trailer (vehicle), Trucking industry in the United States, with strongest over-indexing on Freight transport (5.18× the country average).

Demographically, the Mack Trucks audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mack Trucks fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mack Trucks profile in United States.

Audience size
2.2M
in United States
Gender
19.2%♀
80.8% male
Age
41.5
average years
Country rank
#13189
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mack Trucks

19.2% are female, 80.8% are male, average age 41.5.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for Mack Trucks audience in United States
MetricValue
Female19.2%
Male80.8%
Average age41.5
Estimated audience size2,201,275
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Mack Trucks audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Mack Trucks audience comes from United States.

Worldwide audience distribution share by country for Mack Trucks
CountryShare
United States60.3%
Canada6.3%
Australia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mack Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Mack Trucks customers by region in United States
#RegionReachAffinity×
01Pennsylvania~100K1.99×
02West Virginia~10K1.28×
03North Carolina~80K1.26×
04Arkansas~20K1.25×
05Mississippi~20K1.24×
06Louisiana~30K1.17×
07North Dakota~5K1.14×
08Alabama~30K1.13×
09Iowa~20K1.11×
10Oklahoma~30K1.10×
11Montana~7K1.10×
12Tennessee~50K1.09×
13Maine~9K1.09×
14South Carolina~40K1.08×
15Nebraska~10K1.06×
16Indiana~40K1.04×
17Kentucky~30K1.03×
18Vermont~4K1.03×
19South Dakota~5K1.02×
20Texas~200K1.01×
21Illinois~70K1.01×
22Kansas~20K0.99×
23Wisconsin~30K0.98×
24Idaho~10K0.98×
25New Hampshire~9K0.98×
26Maryland~40K0.97×
27Missouri~30K0.97×
28Rhode Island~7K0.97×
29Georgia~70K0.96×
30Ohio~70K0.96×
31Virginia~50K0.95×
32New Mexico~10K0.95×
33New Jersey~50K0.94×
34Massachusetts~40K0.93×
35Connecticut~20K0.91×
36Utah~20K0.91×
37Delaware~6K0.91×
38Alaska~4K0.89×
39Washington, District of Columbia~6K0.88×
40Minnesota~30K0.87×
41Florida~100K0.86×
42Colorado~30K0.85×
43Oregon~20K0.85×
44Michigan~50K0.84×
45New York~100K0.83×
46Washington~30K0.78×
47Nevada~20K0.76×
48Arizona~30K0.75×
49California~200K0.74×
50Hawaii~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Mack Trucks, United States
0.69×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mack Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mack Trucks audience
#·InterestCategoryAffinity×
01KenworthCars & Mobility14.64×
02PeterbiltCars & Mobility14.17×
03Flatbed truckCars & Mobility13.71×
04Semi-trailerCars & Mobility10.80×
05Commercial driver's licenseCars & Mobility8.91×
06Box truckCars & Mobility8.64×
07Trucking industry in the United StatesBusiness & Career8.58×
08Trailer (vehicle)Cars & Mobility7.62×
09Love's Travel Stops & Country StoresShopping7.09×
10Diesel engineCars & Mobility6.43×
11Semi-trailer truckCars & Mobility6.18×
12Truck driverCars & Mobility5.80×
13Internal combustion engineCars & Mobility5.60×
14Pilot Flying JCars & Mobility5.50×
15Dump truckCars & Mobility5.31×
16Freight transportCars & Mobility5.18×
17Heavy equipmentHome & Garden4.32×
18Discount TireShopping3.94×
19O'Reilly Auto PartsCars & Mobility3.67×
20AutoZoneCars & Mobility3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mack Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mack Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Price SensitivityPREMIUM1.50×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mack Trucks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
CreativityOPEN0.79×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mack Trucks's target market in United States?

Mack Trucks's target market in United States covers an estimated 2,201,275 people, concentrated in Texas and California.

02

What is the gender split and age of Mack Trucks customers?

19.2% of the Mack Trucks audience are female, 80.8% are male, with an average age of 41.5 years.

03

Which brands do Mack Trucks fans like most?

Mack Trucks fans show strongest brand affinity for Freight transport (5.18×), Trailer (vehicle) (7.62×), and Trucking industry in the United States (8.58×) over the country average.

04

Where do Mack Trucks fans live in United States?

Mack Trucks fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mack Trucks fans also like?

Beyond Mack Trucks itself, the audience over-indexes on Trailer (vehicle) (7.62×), Trucking industry in the United States (8.58×), Semi-trailer (10.8×), and Internal combustion engine (5.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Mack Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mack Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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